Thank you to everyone who has shown their support for our āItās Not Just Tea. Itās Progressā campaign for @pgtips
This is a proud moment for us here at CALLING, and we canāt wait for more to come š¤
SIP SIP BOOOOOOM š„
Our new campaign āItās Not Just Tea. Itās Progressā is now taking over the streets nationwide.
In a world that is becoming increasingly aware of burnout culture, @pgtips presents the power of a pause from the noise of life.Ā
Itās important for us to spread this message, and spotlight moments of everyday progress where we reconnect with our best selves over a cup of PG.Ā
Tag us if you spot any of our posters out and about š
Introducing āRock Solidā a story by @pgtips .Ā
Weāre so pleased to relaunch PG Tips with its first major campaign after eight years - āItās Not Just Tea. Itās Progressā ā
āRock Solidā is a powerful story of overcoming self-doubt by pausing from the noise of life to reflect and recover with a cup of PG. These moments of everyday progress are where we can reconnect and have the best possible conversation with ourselves.Ā
Starring the incredible @ashleywalters , directed by the legendary Sir Steve McQueen and scored by @ezracollective . We couldnāt have asked for a more talented team to help bring our vision to life āØ
Weāre thrilled to have created this new brand campaign for @pgtips .
Director - Sir Steve McQueen
Production - @lammas_park_productions
Sound - @ezracollective
#PGTips #ItsNotJustTeaItsProgress #TeaBreaksOver
CALLING. A business about humans that chose to see the good in the world. 2023-2025.
Endless love & gratitude to our clients, team, partners and friends who helped us make this incredible body of work š
Younger generations have never been more open about their emotionsāor more empowered to share their feelings. Statistics show that a critical āfeelingā that is often overlooked by younger audiences however, is āfeelingā their chests.
Introducing our new campaign, āFeelingsā for @Coppafeel . Breast cancer can happen
at any age, so āwhatever you feel, feel your chestā.
Production by @stinkfilms š„
Directed by Loose C
#FeelYourChest #CALLING #CoppaFeel #BreastCancerAwareness
Brothers, friends, uncles, teachers, and many moreā our āFather Figuresā shape the moments that make us. This Fatherās Day, weāre raising a glass to all the men who shaped us.
The last in our āFather Figuresā series features @biancasaunders and her mentor @andrew_ibi_ they share how their beautiful connection started when Andrew was lecturing Bianca at fashion school. He inspired and guided her to design within menswear.
Through pivotal conversations, a bit of time, and compassion the men in our lives play a special part every single day. Who is your father figures and how would show them gratitude this Fatherās Day? @courvoisier š„
#FatherFigures #FathersDay #BiancaSaunders #CALLING #Courvoisier
āWe are all able to give confidence to somebody else.ā
āFather Figuresā featuring @giuseppeparrinelloceramics and his mentor Adelberto Lonardi for @courvoisier . Watch how working with Adelberto made Giuseppe a better artist.
Our father figures come in all shapes and ages. They give us the confidence to shake off our moments of doubt and empower us to become who they already know we can be.
This Fatherās Day campaign is for the role models who taught us how to dream, lead, love, and live.
#FatherFigures #FathersDay #GiuseppeParrinello #CALLING #Courvoisier
For Fatherās Day 2025, weāre celebrating the power of paternal influence in an inclusive and unconventional campaign with the iconic cognac brand, @Courvoisier š„
The first in our three part āFather Figuresā series is the iconic Gary Crosby @tom_warriors , a mentor to @EzraCollective , we honour the father figure who informed who they are today as musicians. Watch how he brought them together, believed in them, and helped define their sound.
Whilst the importance of biological fathers and the love they give can never be understated - this campaign illuminates the powerful and positive impact that other male role models play in all our lives.
#FatherFigures #FathersDay #EzraCollective #CALLING #Courvoisier
In truly impervious footwear - thereās nowhere we canāt go. No weather we canāt brave. No terrain thatās beyond our reach. No air we canāt breathe. From indoors, to outdoors to the great outdoors - itās remarkable what we can find in the ancient ritual of walking in nature.
Our latest work for @lechameau1927 , āThereās Nowhere We Canāt Goā, is a reminder that connection, presence, peace, and the mystical power of planet earth are the valuable things to explore this season. šø: @maria_lax_
Sharing our first Christmas gift š for @lechameau1927 . āThereās Nowhere We Canāt Goā is a different Christmas story, inspired by folkloric tradition, itās one that connects us back to a place and each other.
Set on a backdrop of the timeless āSong Of Wandering Aengusā by W.B.Yeats this film centers a Christmas Walk. Two lovers forfeit the comforting glow of their phone screens for an adventure that rewards with true connection. Finding nature, each other and themselves again. As if for the first time. A tale as old as the hills - that has never been more relevant than it is today.
Shot beautifully by the brilliant director, @maria_lax_ , with the support of @artpractice.studio , the stars really aligned on this one.
Director: Maria Lax
Production Company: Art Practice
Sound: String and Tins
