Every department needs a uniform.
Ours was designed mid-brainstorm.
For the ones who think out loud, scribble while listening, and still make it work.🪡
Started as a side note at BTG.
Now it’s a department.💅
[ studio life, creative chaos, studio chaos, merch, btg studios, embroidered tees india, oversized t shirt india, unisex streetwear india, caps, everyday caps, creative notebooks, sketchbook , graphic socks india, chic socks, everyday socks, tote bags, everyday tote bag, canvas tote ]
A room designed around flow for Advantage India 26 ✨
Creative Direction, Branding & Experiential @btg.studios
Spatial Design @studiofifty.co
Technical Production @seventyemg
Advantage India 26 ✨
Some rooms are built to hold weight. We built a space with @all.things.wtf where ideas could move without noise. No spectacle or heroes, and no ego in the architecture.
We focused on flow and warmth where ideas ignite. Clear transitions and screens that support the conversation, not distract from it.
For us, experiential is about how a room behaves. How people walk in. Where they pause. What they pay attention to. What quietly disappears.
We’re proud of this one. Our biggest one yet 👊🏾
And grateful to our production partners @seventyemg who take our intrusive thoughts seriously and turn them into something structurally sound. Ideas are just ideas until someone builds them.
Creative Direction, Brand & Experiential Design @btg.studios
Spatial Design @studiofifty.co
Technical Production @seventyemg
Swipe through the final space ✨ Advantage India 26 with @all.things.wtf ✨
Zone 1 was designed to feel warm and open. Amber light, circular movement, and space for people to gather without it feeling staged.
Zone 2 shifts the mood. The palette cools and the flow becomes more defined. The room starts to settle and organise itself before you enter the main stage.
Zone 3 is more focused and precise. The stage is designed as a shared plane rather than a pedestal, and the screens support the conversation instead of competing with it.
Our colour story follows the arc of the evening, moving from spark to discourse.
Creative Direction, Brand & Experiential: @btg.studios
Spatial Design: @studiofifty.co
Technical Production: @seventyemg
The making of Advantage India 26✨with @all.things.wtf
Behind every considered room is a string of quiet decisions.
Our creative direction here was was less about scale and more about alignment. Aligning concept with constraint, and programming with proportion. Aligning tone with the kind of conversations the space is meant to hold.
The work was in the calibration itself, adjusting seating to protect sightlines. Refining screen behaviour so it supported each conversation rather than performed.
Experiential for us, is rarely about adding more. Rather we remove what doesn’t serve and protect what does.
Creative Direction, Brand & Experiential: @btg.studios
Spatial Design: @studiofifty.co
Technical Production: @seventyemg
What does Peanut dream about?
Why does the moon follow the car?
What’s the deal with time machines?
Childhood sounds a lot like this. And somewhere inside questions like these, there is hope. The kind that deserves to be taken seriously. So we made a film that trusts kids as capable, imaginative main characters, and celebrates the worlds they’re already busy building. Made with the endlessly cool, kind folks at @superr_hq
co-founder & producer: @aaliya.amrin
project manager: @anisham24
concept & creative direction: @roshneedsadrink
strategy & branding: @anushreesinghroy@aadyavibhuti@akari_______________
co-writer: @bhuummiikkaa
design and animation: @improper.tv@mechats
cinematographer: @abhlmanyu_@sanat.kulkarni
sound design: @filmsbyamon
voice: dua
actor: navya jain
associate producer: @bhawan_13
![Every department needs a uniform.Ours was designed mid-brainstorm.For the ones who think out loud, scribble while listening, and still make it work.Started as a side note at BTG.Now it’s a department. [ studio life, creative chaos, studio chaos, merch, btg studios, embroidered tees india, oversized t shirt india, unisex streetwear india, caps, everyday caps, creative notebooks, sketchbook , graphic socks india, chic socks, everyday socks, tote bags, everyday tote bag, canvas tote ]](https://sp1.picnob.com/p/pt_6747274845395713521656_0_a6d59c96d99328d4de1158007f5f2cdd.jpg?o=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&h=099802bfce600b89c41dce8cdedc20cd)
