For the last few months, we’ve been working on something super special at La Shield 💛
Through our in-depth conversations with 300+ of you, one insight kept coming up again and again: so many of us use sunscreen but are still afraid of the sun. Afraid of tanning. Afraid of stepping out too long. Afraid of enjoying the outdoors.
Somewhere along the way, sun protection became sun avoidance. And we at La Shield felt that needed to change. Because sunscreen was never meant to make us shy away from the sun. It was meant to help us own it, confidently.
Over 200+ hours of ideation, crafting and storytelling went into bringing this film to life. Every frame is built around one simple belief: your sunscreen should give you the confidence to step out and conquer the day 💪🏻
For 20 years, we’ve focused on formulating sunscreens with exactly that purpose — to help you own the sun.
And now, we’re excited for you to feel the same. ☀️☀️☀️
The moment we’ve been waiting for. We can’t wait to finally show you what we’ve been working on.
For those who don’t shy away from the sun.. but own it☀️☀️
This one’s for you.
More tomorrow. For now, enjoy the preview👀
Made for everyday sun protection. ☀️
[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]
#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed
Summer protection but make it mineral.
La Shield Lite SPF 50+ PA+++
La Shield Fisico SPF 50+ PA++++
[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]
#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed
Ayesha is in her golden hour era. What about you? ☀️
[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]
#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed
All your summer must-haves… but don’t skip the last one. ☀️
[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]
#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed
The long way home looks good today.
[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]
#LaShield
#MineralSunscreen
#SPF50
#DermatologistPrescribed
![Made for everyday sun protection. ️[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727725521616668473827_0_063b4c094c49547ed93b581b4ac1eccb.jpg?o=aHR0cHM6Ly9zY29udGVudC1sZ2EzLTIuY2RuaW5zdGFncmFtLmNvbS92L3Q1MS43MTg3OC0xNS82NzA0MDc1MTNfODUwNDI5MjU4MTE3OTMzXzY1NzY0NDE4ODgzMzQwMjgxMl9uLmpwZz9zdHA9YzAuMjQ4LjY0MC42NDBhX2RzdC1qcGdfZTE1X3R0NiZfbmNfaHQ9c2NvbnRlbnQtbGdhMy0yLmNkbmluc3RhZ3JhbS5jb20mX25jX2NhdD0xMDEmX25jX29jPVE2Y1oyZ0g1MkdBb2tzbmlfTkNzV2UxcWJKbGF0OEJZMGIyaGR6MkJqcE9JYXVmbnpmS1FjX2JpVUlOZmlUXzJLNHFWU0xTN0E3TXkycXFXQjU5Yzc2dFEzR3UxJl9uY19vaGM9UGNlQXlTYm8tMHNRN2tOdndFWjY3RTQmX25jX2dpZD1WZUVqaFp5MlVaeFFhLXozcWFDendBJmVkbT1BUFU4OUZBQkFBQUEmY2NiPTctNSZvaD0wMF9BZjdUa0FlNXhlMENHVnltcXJqa0wtX1RlVmJja1FERUVmV3FlSHhiVXF1TnN3Jm9lPTZBMEVBMTIxJl9uY19zaWQ9YmMwYzJj&h=12e1de1d082989dadd90bf8d510be0b2)
![Summer protection but make it mineral.La Shield Lite SPF 50+ PA+++La Shield Fisico SPF 50+ PA++++[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727666642105613383273_0_229a007855236f902ec8b1c802494a86.jpg?o=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&h=94f2ef9d0d3a3dc180c4fdff0b1818f1)
![Choose your everyday protection. [La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727586715625929251026_0_20a934c89a14eef64b85828b42707086.jpg?o=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&h=13216418f192c31d4f630e6ed9e61744)
![Ayesha is in her golden hour era. What about you? ️[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727524439694452597372_0_6e591991c29bb9a5e1866b7d77120a19.jpg?o=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&h=99de2be99f757d3756efa0316ad1eab8)
![Travel light. Protect right. [La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727515447277322433628_0_cc84226fc639f863bfe3508d096e74bb.jpg?o=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&h=614802e1f1d5b459b932c9d7c6e02d31)
![Shade is good. Protection is better.[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727416753483548195714_0_fb343d63700ca0a7cf25ae0828d2368b.jpg?o=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&h=6a059e533d2f2b0b24d93ad51a2c5d8b)
![All your summer must-haves… but don’t skip the last one. ️[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6727687212266252136940_0_5ba90c6a67fac4812bc308f882558891.jpg?o=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&h=c6e1fd97454a1682042a01b60e7d8e62)
![Every day. No exceptions. Sunscreen.[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6739256347695843496066_0_2451fdc114e45519cc0bd19f097e4159.jpg?o=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&h=2ecba08927ac7e82754f9dbe3ea7d1ab)
![The long way home looks good today.[La Shield, 100% Mineral Sunscreen, SPF50+, Matte Finish, Dermatologist Prescribed]#LaShield#MineralSunscreen#SPF50#DermatologistPrescribed](https://sp1.picnob.com/p/pt_6739713840346748405973_0_83ea440b330927ce04ed16f3644e6b94.jpg?o=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&h=79ea01c3d5a2f61e7ab9106d63e8aca9)
