Bronx Sole 💥EST. 2016💥

Welcome back! Tuesday night we stopped at the only #HaagenDazs location here in the Bronx. A. Because it was hot and B., because of its Bronx roots. Oh you didn’t know? Well let us put you on game. Häagen-Daz was founded right here in The Bronx in 1960 by Reuben and Rose Mattus, a Polish Jewish couple who each emigrated to the U.S. in 1921. Actually, it was at 551 Wales Ave where the Mattus’s lived and more than likely where Reuben made up the name Häagen Dazs and started their company. Inspired by his admiration for Denmark’s treatment of Danish Jews during World War II. Mattus felt that Denmark was also known for its dairy products and had a positive image in the United States. He sat around trying out Danish-sounding names until he came up with one he liked. But the phrase “Häagen-Dazs” not only has no actual meaning in Danish (or any other language), There is no umlaut in Danish. An umlaut is the two dots over the a (ä) What Reuben used was a marketing tool known as foreign branding which is the use of a foreign or foreign-sounding word to indicate something about that product. An examples is: Outback Steakhouse. It’s an American casual dining restaurant chain with an Australian theme. They started with only three flavors: vanilla, chocolate and coffee. the company opened its first retail store in Brooklyn on November 15, 1976 and it’s still open and operating today. It is now owned by General Mills. It’s sold in more than 900 shops and is in 50 countries! That’s your Bronx history! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxs #werunthebronx #theboogiedown #boogiedownbronx #theboogiedownbronx #bronxfit #not62 #lovingthebronx #bronxhistory #nychistory #keepinitbronx #howwebronx #bronxrunning #bronxstrong #bronxites #bxallday #thatsyourbronxhistory

If you’re from the Bronx, chances are you’ve heard of or once frequented Sin City but do you know it’s story? Tuesday night we went to what remains for the former strip club. It was started by kanstantine Gus Drakapoulus. He grew up in Astoria, Queens in a Greek-Italian neighborhood. At 18 he had no inspiration and came across an opportunity to become a stockbroker and he claims he made a lot of legit money. Yet he has a criminal past of fraud. In 2002 he became friends with his future mentor, who was an adult nightclub owner in Texas partnered with him & another man and opened #SinCityCabaret here in the South Bronx. Their target demographic was not the white-collar clientele the Manhattan clubs attracted. It was the urban market, athletes, celebrities, and industry people. Instantly, the place was a success, with celebs like Mike Tyson, Drake, P. Diddy, 50 Cent, Odell Beckham Jr., Chris Rock, Kevin Hart. Yo, even actress Susan Surrandan frequented the place! Sin City became known for its famous Champagne Room. At its peak, Sin City hauled in nearly $12 million a year. And it was considered both a rare bright spot in a long-depleted economy and was one of the community’s largest employers of Black and Hispanic residents. According to former employees, dancers there could make between $1,000-$2,000 a night in and bottle girls up to $600 a night. Although it was financially viable, Sin City was making enemies & became a problem to community board members and others. And the complaints didn’t just come from the outside. They had a mountain of complaints from its own employees of racism, sexual harassment and it being a hostile work environment. Y’all, there was even a report of a manager that would put his finger in…well what do you know, we’re out of time! But check back for part 2. That’s your Bronx history! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxs #werunthebronx #theboogiedown #boogiedownbronx #theboogiedownbronx #bronxfit #not62 #lovingthebronx #bronxhistory #nychistory #keepinitbronx #howwebronx #bronxrunning #bronxstrong #bronxites #bxallday #thatsyourbronxhistory

Last night we set out to find the waterfront park here in the South Bronx that we first learned about last week on @welcome2thebronx ’s Instagram page. We are a little confused if it’s in the Mott Haven or Port Morris section because when we googled it and according to these maps, the two overlap. Shoutout to @cool_riss ’s TikTok page which gave us a visual guide to the entrance. It’s pretty hidden so we want to show you as well. If you head down 3rd Avenue and go underneath the Third Avenue Bridge on the right side you’ll see a driveway to this building that makes you think it’s just the entrance to this building but it’s not. Walk up the driveway and you’ll see steps next to the building entrance to this beauty…The Bronx Waterfront Park. We want Bronxites to know this is a public space. It’s your space so come, enjoy and take advantage of this new gem of The Bronx. According to Ed Conde’s article on Welcome2TheBronx.com “the new waterfront park is part of the Bankside luxury development that is gentrifying the neighborhood but thanks to provisions within the Special Harlem River Waterfront Rezoning, any development within the rezoned area must provide a Shore Public Walkway.” So in order for them to be allowed to build these luxury apartments that the average bronxite can’t afford they had to make this open to the public. But you see how sneaky they are at trying to hide it from us. What’s cool about this is eventually this will link to the Harlem River Greenway and will run from Van Cortlandt Park all the way down to Randall’s Island. Bronxites, come out, relax and enjoy your waterfront before summers over! #bronxsole #yourhealthyourhoodyourhistory #bronxwaterfront #bronxwaterfrontpark #itgoesdowninthebx #bxs #werunthebronx #theboogiedown #boogiedownbronx #theboogiedownbronx #bronxfit #not62 #lovingthebronx #bronxhistory #nychistory #keepinitbronx #howwebronx #bronxrunning #bronxstrong #bronxites #bxallday #thatsyourbronxhistory

We’ve got 21 members about to tear up the streets of Brooklyn this morning at the #BrooklynHalf marathon (13.1 miles)!!! TRUST YOUR TRAINING & LETS GOOOOOOOOOOO!!!!! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday

🤣🤣 We have to cancel tomorrow’s meetup because we have about 20 members running the #BrooklynHalf marathon (13.1 miles) tomorrow! Catch us Tuesday at 6:15pm! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday

Hey Bronxites! It’s that time again to vote for The People’s Money, programs you want to see here in the Bronx! Here’s the deal. Bronxites submitted hundreds of ideas for programs they wanted here. Another group of Bronxites then had the tough task of choosing only 10. Those 10 programs are on the ballot. Now you get to vote. Only the top 5 will be funded for 1 year! Here are 3 programs on the ballot, pause to read. Now this will only take 2-3 mins of your time. click on the link in our bio and follow the instructions It will request your zip code and phone number, don’t worry, they won’t keep it. They just need it to text you a code so that you can only vote once. It’ll ask you for your promo code. Your promo code is SOLE. That’s S-O-L-E After you vote, please share this link with all Bronxites you know and remember, anyone 11yrs or older can vote regardless of their immigration or incarceration status. LETS GET IT! #thepeoplesmoney #cec #bronxsole #yourhealthyourhoodyourhistory

Last night was a vibe. You should’ve been there! Best of luck to our member @goonie_toonz who left for basic training in South Carolina! He’s a future Marine! Let’s go!🙌🏾 #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday #keepinitbronx

Welcome back! Last Saturday we ran and walked to East Harlem to the #BecomingUniqueBoutique because were invited there by the owner, Unique Figueroa. Upon our arrival Ms. Unique greeted us and offered us a spot of tea and crumpets (actually carrot cake). Not piping hot 🫖. Now this was new to us, it was actually cold tea. And it was sooo good y’all. How good was it, you ask? It was so good we bought all she had in stock that day! Just so you know, she does serve hot tea as well and but we were hot so the cold tea was refreshing. Becoming Unique Boutique is more than just a tea shop, it is a wellness and self-care sanctuary. A sanctuary for mindfulness, personal growth, and community all inspired by Unique’s own wellness journey. Aside from tea, Becoming Unique Boutique offers curated self-care products and a tea bar. You can even book a private tea experience focused on mindfulness, personal growth, and relaxation. It’s all designed to help people slow down and reconnect with themselves. Our experience felt personal, it felt purposeful, healing and most of all, it was such a positive (and not to sound too cliché-ish) but UNIQUE experience. There’s something magical in the air there, we don’t quite know what it is but it’s something we all need. Don’t try, be intentional and make time and go visit Becoming Unique Boutique. Tell them Bronx Sole sent you and come back here and comment your experience. We promise you won’t be disappointed. #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday

This morning we got it in then a few of us walked over to the Bronx Night Market after for some good eats! Congrats to @litha413 on running the #RunYourY race this morning! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday keepinitbronx

Calling All Bronxites! IT’S THAT TIME OF YEAR AGAIN WHERE EACH BORO IS GIVEN A SMALL AMOUNT OF MONEY FROM THE CITY BUDGET TO FUND AT LEAST 5 PROGRAMS FOR ONE YEAR. but we need at least 3mins out of your day to MAKE IT HAPPEN. WE PARTNERED WITH THE CIVIC ENGAGEMENT COMMISSION AGAIN TO MAKE SURE THE VOICES OF EVERYDAY BRONXITES LIKE YOU, ARE HEARD. WE WANT TO KNOW WHAT PROGRAMS YOU WANT TO SEE HERE. ANYONE 11 YEARS AN OLDER CAN VOTE REGARDLESS OF THEIR IMMIGRATION OR INCARCERATION STATUS. HERE IS EASIEST WAYS TO VOTE: CLICK THE LINK IN OUR BIO, CLICK ON VOTE FOR BRONX PROJECTS AND FOLLOW THE PROMPTS. IF YOU LOVE THE BRONX LIKE YOU SAY YOU DO AND WANT TO SEE SOME GENUINELY BENEFICIAL PROGRAMS FOR OUR PEOPLE WE NEED YOUR VOTE. AND AFTER YOU VOTE, PASS IT ON TO THE NEXT BRONXITE YOU KNOW

A time was had tonight! Welcome to the fam to all the new ppl who came tonight! Congrats to our Run The Bronx finishers! Thank you @seisvecinos ! It was so cool running into Rev. T. Wendell Fosters’ wife, daughters (@bekulous & @mrsdianemckay ) and family! #bronxsole #yourhealthyourhoodyourhistory #itgoesdowninthebx #bxallday #keepinitbronx

Thank you @bronxsole for making a trip to the Becoming Unique Boutique 🫖 I enjoyed serving tea 🫖💗🫖💗 📸 @iiamnafi.__