// 2025, Year Recap
Throughout 2025, we had the opportunity to create experiences across a wide range of productions working together with incredible clients, partners, and creatives who continuously pushed ideas further.
From large-scale installations to interactive environments and live experiences, every project became a chance to combine technology, storytelling, and design in new ways.
Beyond the productions themselves, this year was also shaped by the people behind them.
Long days on site, creative problem solving, shared milestones, and moments together as a team turned every challenge into special moments.
Here’s to the projects ahead and to everyone who was part of the journey.
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#brightstudiosgermany #creatingdigitalexcellence #2025 #yearrecap #teamwork
// 12 2025, ECB-Projection
Marking a historic transition with a city-wide visual experience!🇪🇺
At the turn of the year, Bulgaria adopted the Euro accompanied by a large-scale projection that connected the countdown on New Year’s Eve directly to the ECB, building anticipation for the moment of change.
Right after midnight, the experience transformed into a welcoming show that continued into the first ten days of January, extending the celebration beyond a single night.
The entire show was conceived and produced by our team, combining storytelling with real-time generated visuals.
A dynamic background system, driven by EU key figures, adapted continuously to highlight different messages, while informative content introduced the new Euro coins alongside greetings in all European languages.
From data-driven visuals to celebratory storytelling, the installation turned a monetary shift into a shared, immersive moment.
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#brightstudiosgermany #creatingdigitalexcellence #immersiveexperience #studiolighting
// 10 2025 Effugium, Immersive Art Installation
The interactive reality of EFFUGIUM.
How do you translate the emotional weight of fleeing one's homeland into a sensory experience? With our installation, Effugium, which was initially setup for the Bright Festival Leipzig and was Lateran on display at the Kunstkraftwerk Leipzig for 4 months, we’ve created a responsive environment where the visitor’s presence is the catalyst for the art itself. This is not a static exhibition—it is a live, ever-changing dialogue between human movement and media technology.
The journey leads through three interactive spaces, each reacting dynamically to your every step:
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The Escape: Around forty strobe lights and speakers act as a field of sensors. They "watch" for human presence: move too close, and the light and sound intensify aggressively, forcing you to find the one "safe path" where the system remains silent.
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Incomplete Presence: Using real-time skeleton tracking from motion-detecting cameras, the installation fragments your reflection into layered R-G-B shadows. Your identity on the wall is never fixed; it splits and overlaps, reacting to your position in the room.
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Unfamiliar Ground: As you walk across the concrete floor, sensors trigger subtle shifts in light and meaning. A flickering word like heimat might appear, only to dim and dissolve into noise the moment you try to approach it.
Effugium explores the uncertainty of displacement by making the experience personal and unpredictable. By turning participation into a metaphor for flight, we invite you to experience a space where nothing is guaranteed and every movement matters.
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#brightstudiosgermany #creatingdigitalexcellence #immersiveexperience #digitalinstallation #motiongraphics #projectionmapping #virtualproduction #cameratracking #studiolighting
// 09 2025, Immersive Installation
Shaping immersive experiences for a new kind of conference!
At the heart of the setup was a custom control desk, allowing visitors to influence visual content in real time while dynamically shaping the sound and lighting environment.
Each interaction was driven by three core guiding themes, transforming the space into a responsive, ever-evolving experience that blended storytelling with technology.
From interactive visuals to synchronized audio-visual design, the installation turned participation into performance creating a unique connection between audience and environment.
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#brightstudiosgermany #creatingdigitalexcellence #immersiveexperience #virtualconference #digitalinstallation
// 11 2025, Museum Opening, Qatar
Celebrating art and legacy in Qatar! 🇶🇦
For the opening of the MFH Museum, we collaborated with @fischerappelt_middle_east to create immersive content that brought the work of Maqbool Husain to life.
Through a show-driven narrative, we visualized his artistic journey – transforming his life and iconic style into a captivating experience for the audience.
From animations to lighting design, everything was developed in close collaboration with @fischerappelt_middle_east and @qatarfoundation in a true co-creation process, shaping every detail together.
This dedication was recognized at this year’s MUSE Creative Awards, where the MFH Museum Opening won seven awards and ranked among the top projects out of hundreds of submissions: 3x Platin and 4 x Gold!
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#museumopening #qatar #mediadesign #brightstudiosgermany #animation #lightingdesign
We’re proud to continue our journey as an Unreal Engine Service Partner in 2026! 🚀
From augmented reality and green screen workflows to Mobile Device MR applications, we use Unreal Engine for multiple productions around the globe every year.
Bringing our visual design to life based on a solid game engine makes turnaround times not only fast but efficient, fueling projects from Interactive environments to Corporate installations.
A big thank you to @unrealengine for the continued support in the Service Partner Programm! 🙌
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#UEServicePartner #UE5 #brightstudiosgermany #augmentedreality #virtualproduction
Experiential Marketing ist vielfältig, war es schon immer! ✨
Bei der Brand Experience Night, unserem neuen Eventformat von und für die Branche, bilden wir einen Teil dieses Facettenreichtums ab. Dabei ist es uns wichtig aufzuzeigen, was echte Erlebnisse ausmacht und wie dabei Details den Unterschied ausmachen können.
Hierfür teilen uns Expert:innen ihre Erfahrungen, Best Practices und Visionen. Mit dabei sind Sebastian Oschatz (Geschäftsführer der MESO Digital Interiors GmbH), @janosderi (Director & Artist) sowie @m.giegerich (Managing Director von @brightstudiosgermany ).
Im PechaKucha-Kurzvortragsformat sprechen sie bei der Brand Experience Night über die folgenden Themen:
- Sebastian Oschatz: “Experiencing Customers in Customer Experiences” - Wie Unternehmen Customer Experience strategisch umdrehen und damit Raum für gemeinsame Innovation schaffen.
- János Déri: “Sattgesehen? KI lehrt uns, genauer hinzusehen.” Was bleibt, wenn alles sichtbar wird.
- Michael Giegerich: Innovation by Accident - Warum gute Ideen selten geplant sind
Wir freuen uns auf spannende Insights und neue Impulse!
Alle Themen, detaillierte Infos zu den Speaker:innen und wie ihr Teil der nächsten Brand Experience Night werden könnt findet ihr über den Link in der BIO 🔗
Das Event ist aktuell bereits ausgebucht! Eine Resonanz, die uns zur Premiere des Veranstaltungsformats unfassbar freut!
We’re truly amazed by the work presented by the @brightstudiosgermany team, who transformed the @kunstkraftwerk_leipzig basement into a playground of perception and feeling..🔮
Through three interconnected installations powered by @stageprecision , the German studio masterfully blended visual, sound and interaction design, guiding visitors through optical illusions, mysterious signals and colorful immersive patterns ✨
#Effugium unfolded as a poetic reflection on displacement; a space where uncertainty, loss, and hope took shape through art and empathy… 🫠
📸 @samumesse@lbasadonnascarpa
#BFC25 #BrightFestivalConnect #KunstkraftwerkLeipzig
// 05 2025, imprfct space no 5
✨ Looking back at the @imprfctspace no 5. Together with @jazzunique and @janosderi , we created CONCORDIA, a choreographed storm of AI-generated scenes inspired by historical masterpieces and avant-garde photography.
This installation reveals how images produce power, shape emotion and how AI collides with the collapse of meaning. CONCORDIA, Latin for harmony, does not stand here for what has been achieved, but for what is longed for. For a harmony that repeatedly eludes us amidst contrasts, breaks and overlaps.
We provided:
- dynamic playback system for content
- integration of live-generated AI lip-sync videos
- technical implementation
- combining modern and legacy hardware
Thanks to our project partner @artlife_gmbh and @nilandmon !
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#impfctspace #jazzunique #ai #interactiveinstallation #brightstudiosgermany
// 07 2024, Esports World Cup
🎮 Looking back at last year’s Esports World Cup. Over 8 weeks, the the event featured 21 game titles, a prize pool of over $60 million, 500+ teams, and 500+ million viewers.
Our team handled the Virtual Production, Augmented Reality, media playback, lighting design and content production. From the concept to the final broadcast, we created opening ceremonies, brought game assets to life and designed engaging studio and stage content.
Here are some key numbers:
- 3 stages
- 6 studios
- 45 disguise servers
- 52 Unreal Playout Nodes
- 20 Stype RedSpy systems
- 18 SP Cores
✨ Today, this year’s season of the Esports World Cup starts in Riyadh Boulevard City, Saudi Arabia where 200 clubs from over 100 countries are fighting for the one trophy. Stay tuned for our upcoming insights.
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#ewc #esportsworldcup #virtualproduction #augmentedreality #brightstudiosgermany #tracking #unrealengine #stageprecision
// 03 2025, AIDA Ciao, Italia!
🇮🇹 La dolce vita on the AIDAdiva! For our client @aida_cruises , we created Italian-themed LED content for their new show Ciao, Italia! 🎭
Designed for a movable and flexible LED wall, the content followed the rhythm of Italian hits and the energy of the choreography, supporting every scene on stage. 🎶
📸 AIDA Cruises
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#aidacruises #entertainment #italian #brightstudiosgermany #mediaplayback
CONCORDIA. Eine Ausstellung, die nicht zeigt, sondern spiegelt.
Zwischen zensierten Begriffen, flüsternden Stimmen und KI-generierten Bildern entfaltet sich CONCORDIA als choreografierter Raumzustand – fragmentarisch, überlagert, immersiv.
Entstanden in Zusammenarbeit mit @janosderi , @brightstudiosgermany , @artlife_gmbh und @nilandmon , ist die fünfte Edition des @imprfctspace ein visuelles Echo auf das, was im Rauschen des Alltäglichen zu verschwinden droht.
Die Ausstellung ist an folgenden Terminen mittwochs von 17–19 Uhr geöffnet:
11.06., 18.06., 25.06., 02.07. und 09.07.
Anmeldung unter: [email protected]
Mehr zum Projekt über den Link in der BIO 🔗
📸 @lempinet
#concordia #imprfctspace #experiencemarketing #immersiveart #aiart
