BRICK teamed up with legendary motocross apparel brand @foxracing to create a limited capsule collection designed for the track, trail and street. Each garment was designed to provide ultra-high-performance materials in contemporary silhouettes that would be equally comfortable on and off the bike.
Putting the collection through its paces, we unleashed Fox team rider and motocross pro, @joshill75 on the streets of Toronto with a Stark VARG electric dirt bike in full Livestock livery. The night spanned the GTA with a hit list that included classic skate spots, abandoned BMX tracks and deserted viaducts.
BRICK on location in Rio de Janeiro. We produced the campaign for the latest collection from @screwface.ent featuring signature Brazilian street pressure. 🧱♣️
@isabelokoro documents the adidas SL 72 in her hometown of Lagos, Nigeria.
BRICK worked alongside Okoro to create an @adidasoriginals campaign highlighting the vibrant creativity and experience of Lagosians and her early years growing up in the city with a large extended family.
To celebrate the launch, we installed Okoro’s photography in large scale alongside a branded retail product display. For the opening night we enlisted North America’s premier Amapiano party collective: @amaproblemmm to curate the sound to a raving audience.
See our full project index on our site. Link in bio.
Exploring ecological architecture with @salomonsportstyle .
BRICK developed a custom built retail installation using electromagnetics and LED lighting in order to juxtapose the outdoor performance sneaker with unexpected urban architecture. A corresponding digital campaign was shot at Buckminster Fuller’s Geodesic Biodome, an essential work of art inspired by humankind’s interdependence with nature.
Check out the full project on our site. Link in bio.
When @nike asked us to create a marketing campaign for the launch of the Toronto Air Max 95, BRICK knew it had to authentically reflect the creativity and diversity of real Toronto and the people who call it home.
To tell this story, we traveled from Scarborough to Rexdale, with stops along the way featuring OVO artist Smiley, downtown wheelie kids, an up-and-coming college basketball star, and a whole cast of incredible Toronto locals.
Check out the full project on our site. Link in bio.
Reaching New Heights with @on .
BRICK chartered a helicopter to Pemberton Icefield with the On Cloudrock 2 Waterproof boot and Cloudaway Waterproof Suma sneaker in tow. At approximately 2400 Meters of elevation, covering 300 km2 of area, the Icefields were the perfect setting to showcase the heights of On’s research and development.
See our full project index on our site. Link in bio.
Unveiling the essence of Nike ISPA: Improvise. Scavenge. Protect. Adapt.
For the launch of the Nike ISPA Sense, we collaborated with artist @junko.playtime on an 8-ft mech sculpture built entirely from scavenged materials, drawing inspiration from the footwear’s design, colours, and zen garden influences.
The reveal took place at an event in downtown Toronto, featuring a hypnotic video installation by @ghostcurrency and soundscapes curated by @maximumexposureinc .
See our full project index on our site. Link in bio.
BRICK is a multidisciplinary creative studio built on the foundations of subculture, storytelling, and authentic community.
We are headquartered in Vancouver BC but execute wherever the action is.
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