thank you orlando.
the past four years have been one hell of a ride. my younger self could’ve never imagined my life unfolding like this just by taking chance on myself.
when I first got here, I had nothing figured out.
I had just dropped out of college,
didn’t know what I was doing,
didn’t even know who I was.
I just knew I wanted something different.
since then, life has tested me in every way possible. i’ve had people come and go, failures more times than I can count, and moments I genuinely didn’t think i’d make it. but through it all, I learned how to stand on my own.
none of it made sense while it was happening.
but looking back, it all had to.
from getting a bartender’s license out of desperation, filming music videos in places I shouldn’t have been, surviving on beans and rice, having a gun pressed to my forehead, to somehow building businesses that now impact tens of thousands of people every day.
i’ve never been the smartest person in the room or the most well-spoken, but somehow I’ve survived every risk I’ve taken. and that’s been enough to get me here.
most days I still have no idea what i’m doing. but maybe that’s the point. maybe life isn’t meant to be figured out, only lived. i’m nowhere close to where I want to be yet, and honestly, I still struggle to feel proud of myself. but somewhere deep down, I know the little kid in me is in there smiling about how far we’ve come. so as i’ve always done, i’ll just keep my head down, keep building, keep growing, and keep trusting the process.
to everyone who’s been part of my life here, thank you. and to those who’ve stood by me through it all, I am forever grateful. you guys are the reason why my experience here will always hold a special place in my heart.
if you’re in a place where life feels heavy or uncertain, I hope this reminds you that you don’t need to know where you’re going to be on your way there. keep showing up. trust the detours. TRUST YOURSELF. it’ll all make sense one day.
my chapter here in orlando is closing and i’m not sure where life is taking me next… but wherever it is, it’s exactly where I need to be.
onto the next!
this year was my zodiac year and for some reason I just expected abundance to land in my lap. couldn’t have been further from the truth.
it was a HUGE reminder that nothing worth having comes without sacrifice. growth is uncomfortable, messy, and often humbling, but it’s the only way forward.
but here are some cool things I did this year:
started a skincare company with my brother. been a wild journey so far. lots of ups, lots of downs. i’ve never poured so much of myself into something. but I believe in what we’re building and I know it’ll all come to fruition.
ran a half marathon! so proud of myself because my entire life I convinced myself “i’m just not meant for running” (still hate it sometimes lol). I trained for two weeks, injured my knee, and was out for three weeks before race day. it was the hardest thing i’ve ever done. knee was in excruciating pain and my body just wasn’t ready for it, but I learned through that process that I am so much more capable than I limit myself to. and you are too.
became a puppy dad. got my boy halo on a whim and it was the best decision i’ve ever made. he’s always by my side and has honestly kept me sane throughout this madness of life.
working on an athletic wear brand (shhhh). super slow and meticulous process— just trying to do it right, you know. but i’m so excited to see it finally come to life next year.
been pushing myself every single day, embracing the pain of growth, learning to be a better friend, sibling, and son. last year was the most successful year i’ve ever had, but I chose to take a step back this year to reset and build something even bigger. I’ll admit 2024 has been the toughest year for me mentally, physically, and financially but I trust that i’m moving in the right direction. or maybe i’m just addicted to stress and uncertainty.
this year has felt like coiling a spring for everything that’s to come in 2025. so much more to do, so much more to learn, so much more to endure.
if you’re thinking about going all in on your dream, do it. no one’s gonna do it for you and what’s life if your dreams just live in the back of your head? the water is only cold before you jump in. i’m rooting for you :)
UNBROKEN: THE STORY OF ERICKSON LUBIN
here’s a teaser for the doc we’ve been working on for the past few months! still a work in progress but I couldn’t wait any longer to give y’all a lil sneak peek of what we got going on. super excited for this one 😁
catch us live on Showtime PPV for Lubin vs. Ramos at #CaneloCharlo Sept 30! ⚒️⏰
why not risk life when it’s gon keep goin
big shoutout to my brother @ericksonhammer for taking me in and bringing me on your journey. we’ve been through the thick and thin together, and i’m right there with you for more to come. this has been a long time coming but we’re not even close to being done. we about to shake the world together. proud of you family, next stop is gold!
thank you to everyone who’s stuck with me this far and shown love every time, I know who you are! do whatever you wanna do, do right by your people, and it all starts to fall in place. the best is yet to come.
p.s. big news otw… :)
