I'm excited to showcase my latest design for boxing’s WBC silver super welterweight champion, Erickson ‘Hammer’ Lubin.
It took months to conceptualise, develop and simplify the logo to be its most powerful form.
What makes this design so genius is the way it intelligently communicates ‘Hammertime’; combining minimal representations of both a hammer and time within the form of the letter H.
Utilising symmetry and negative space creates a balanced yet bold mark that truly represents Erickson ‘Hammer’ Lubin and makes a solid statement both in and outside of the ring.
#hammertime
.UNDEFEATED Vergil Ortiz Jr. (23-0, 21 KOs) clashes with the elite skill of Erickson Lubin (27-2, 19 KOs).
🗓️ Saturday, Nov. 8th | 📍 Fort Worth, Texas
📺 Catch the action LIVE worldwide on DAZN!
#wbcboxing
The destiny of others are dependent on the choices I make, the suffering ain’t compared to the glory that shall be revealed, tune in this Saturday on @daznboxing !!! #HammerTime
Serene Bat x H , Exclusive and , next level collaboration , inbox or visit website on his page @ericksonhammer , Purchase these exclusive garments , these garments are 1 of 1 ,350 gsm. All original packaging.This is the merchandise for his next big fight coming soon , Pre Order Now ,Before the value rises again, #Supply and Demand in Effect, also visit his page to Pre order the fight and Garments 🦇🐉🧊, #hammertime #florida #texas #vegas @timmy2gunna the glue
