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Bottleneck Podcast

@bottleneckpod

• Hosted by @Rory Sutherland (Ogilvy Chairman) • Co-host @elfriedsamba (CEO Butterfly Effect) • Problem solving through behavioural science
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AI is exposing how badly companies adopt new technology.Jamie Bartlett says there is a huge difference between technology being created and technology actually being applied in the real world. People using AI at work may be writing reports faster, summarising documents quicker and building slides more easily, but that individual productivity is not always showing up in company performance.The problem is the hidden friction around the technology: broken systems, new processes, compliance meetings and all the extra admin that appears around the tool. You might save an hour with ChatGPT, then lose two hours explaining why you used it.A @sassyplus_ original podcast series#TheBottleneckPodcast #RorySutherland#ElfriedSamba #JamieBartlett #AI
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AI is exposing how badly companies adopt new technology. Jamie Bartlett says there is a huge difference between technology being created and technology actually being applied in the real world. People using AI at work may be writing reports faster, summarising documents quicker and building slides more easily, but that individual productivity is not always showing up in company performance. The problem is the hidden friction around the technology: broken systems, new processes, compliance meetings and all the extra admin that appears around the tool. You might save an hour with ChatGPT, then lose two hours explaining why you used it. A @sassyplus_ original podcast series #TheBottleneckPodcast #RorySutherland #ElfriedSamba #JamieBartlett #AI
19 0
1 day ago
Rory Sutherland says media doesn’t move in one direction.Rory Sutherland says the best thing a futurologist ever told him is that there are no trends, only vectors. People are not simply moving towards shorter attention spans or longer content; they are moving in both directions at once. The same audience watching 30-second cat videos is also making time for two-hour conversations.A @sassyplus_ original podcast series#TheBottleneckPodcast #RorySutherland#ElfriedSamba #JamieBartlett #AI
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Rory Sutherland says media doesn’t move in one direction. Rory Sutherland says the best thing a futurologist ever told him is that there are no trends, only vectors. People are not simply moving towards shorter attention spans or longer content; they are moving in both directions at once. The same audience watching 30-second cat videos is also making time for two-hour conversations. A @sassyplus_ original podcast series #TheBottleneckPodcast #RorySutherland #ElfriedSamba #JamieBartlett #AI
23 0
2 days ago
Jamie Bartlett says video changed politics more than anyone noticed.Jamie Bartlett argues that the biggest shift in social media was not just platforms, algorithms or misinformation, but the move from words to video. Text made politics slower, more rational and more literate; video made it emotional, immediate and tribal. That shift is now shaping which politicians succeed, which stories spread, and who becomes influential online.A @sassyplus_ original podcast series#TheBottleneckPodcast #RorySutherland#ElfriedSamba #JamieBartlett#HowToTalkToAI
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Jamie Bartlett says video changed politics more than anyone noticed. Jamie Bartlett argues that the biggest shift in social media was not just platforms, algorithms or misinformation, but the move from words to video. Text made politics slower, more rational and more literate; video made it emotional, immediate and tribal. That shift is now shaping which politicians succeed, which stories spread, and who becomes influential online. A @sassyplus_ original podcast series #TheBottleneckPodcast #RorySutherland #ElfriedSamba #JamieBartlett #HowToTalkToAI
25 0
3 days ago
Video calls changed work more than the hype cycle noticed.Rory Sutherland argues that video conferencing may be one of the most important shifts in modern work.Old companies are still trying to drag people back into the office but new companies are building differently from day one: smaller offices, distributed teams and employees spread across continents.A @sassyplus_ original podcast series#TheBottleneckPodcast #RorySutherland#ElfriedSamba #JamieBartlett#HowToTalkToAI
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Video calls changed work more than the hype cycle noticed. Rory Sutherland argues that video conferencing may be one of the most important shifts in modern work. Old companies are still trying to drag people back into the office but new companies are building differently from day one: smaller offices, distributed teams and employees spread across continents. A @sassyplus_ original podcast series #TheBottleneckPodcast #RorySutherland #ElfriedSamba #JamieBartlett #HowToTalkToAI
28 1
4 days ago
Jamie Bartlett accidentally bought the most expensive coffee of his life.Jamie Bartlett remembers visiting a crypto-anarchist commune in Prague when Bitcoin was still worth around $10 or $15 and the only way to pay was with crypto. Years later, he found an old payment card from that trip and realised the leftover change from a coffee was now worth around £500. Which means the coffee itself may have cost him somewhere closer to £10,000 or £20,000.A @sassyplus_ original podcast series#TheBottleneckPodcast #RorySutherland#ElfriedSamba #JamieBartlett#HowToTalkToAI
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Jamie Bartlett accidentally bought the most expensive coffee of his life. Jamie Bartlett remembers visiting a crypto-anarchist commune in Prague when Bitcoin was still worth around $10 or $15 and the only way to pay was with crypto. Years later, he found an old payment card from that trip and realised the leftover change from a coffee was now worth around £500. Which means the coffee itself may have cost him somewhere closer to £10,000 or £20,000. A @sassyplus_ original podcast series #TheBottleneckPodcast #RorySutherland #ElfriedSamba #JamieBartlett #HowToTalkToAI
42 2
5 days ago
Robbie Lyle says growth gets dangerous when you stop listening.Robbie has built platforms with millions of followers but he still looks for ideas everywhere, even from creators with far smaller audiences. The point is not to copy; it is to stay curious, keep learning, and never let success convince you that you already have all the answers.A @sassyplus_ original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTV#RobbieLyle
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Robbie Lyle says growth gets dangerous when you stop listening. Robbie has built platforms with millions of followers but he still looks for ideas everywhere, even from creators with far smaller audiences. The point is not to copy; it is to stay curious, keep learning, and never let success convince you that you already have all the answers. A @sassyplus_ original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV #RobbieLyle
5 0
8 days ago
Robbie Lyle sees AI as another platform shift, not something to fear.Robbie compares AI to YouTube and the mobile phone: technologies that scared people at first, then changed what smaller creators and media companies could do. For AFTV, the opportunity is to keep learning, test what works, and use new tools before everyone else catches up.A @sassyplus_ original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTV#RobbieLyle
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Robbie Lyle sees AI as another platform shift, not something to fear. Robbie compares AI to YouTube and the mobile phone: technologies that scared people at first, then changed what smaller creators and media companies could do. For AFTV, the opportunity is to keep learning, test what works, and use new tools before everyone else catches up. A @sassyplus_ original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV #RobbieLyle
8 1
9 days ago
How founders can make better decisionsElfried points to DoorDash as a business shaped by founders who started as the delivery drivers. They understood the delays, trade-offs and messy details that do not show up neatly in a spreadsheet, which meant they could make sharper decisions about what good actually looked like.A @sassyplus_ original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTV#RobbieLyle
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How founders can make better decisions Elfried points to DoorDash as a business shaped by founders who started as the delivery drivers. They understood the delays, trade-offs and messy details that do not show up neatly in a spreadsheet, which meant they could make sharper decisions about what good actually looked like. A @sassyplus_ original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV #RobbieLyle
4 0
10 days ago
Great to record @bottleneckpod with @rhsutherland and @elfriedsamba - we talked about the future of podcasts, parking apps, how the typewriter changed society, Marshall McLuhan, why religious people love ChatGPT, and of course How to Talk to AI. And how not to….A LOT - episode coming soon!#ai #author #book #chatgpt #podcaster
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Great to record @bottleneckpod with @rhsutherland and @elfriedsamba - we talked about the future of podcasts, parking apps, how the typewriter changed society, Marshall McLuhan, why religious people love ChatGPT, and of course How to Talk to AI. And how not to…. A LOT - episode coming soon! #ai #author #book #chatgpt #podcaster
43 4
11 days ago
Robbie Lyle realised AFTV could not grow if every idea had to come from him.Robbie built AFTV from scratch, so it was easy to fall into the “I built this” mindset. But the next stage needed a team with ideas of their own presenters, producers and staff who could bring fresh thinking while Robbie gave the business room to grow.A @sassyplus_ original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTV#RobbieLyle
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Robbie Lyle realised AFTV could not grow if every idea had to come from him. Robbie built AFTV from scratch, so it was easy to fall into the “I built this” mindset. But the next stage needed a team with ideas of their own presenters, producers and staff who could bring fresh thinking while Robbie gave the business room to grow. A @sassyplus_ original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV #RobbieLyle
4 0
11 days ago
Football media moves too fast for yesterday’s take.Robbie Lyle says speed is everything in football media because the conversation can move on before you have even finished making the video. AFTV grew by reacting fast, staying close to the news, and making sure the quality did not disappear just because the pace was high.A @sassyplus_ + original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTV#RobbieLyle
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Football media moves too fast for yesterday’s take. Robbie Lyle says speed is everything in football media because the conversation can move on before you have even finished making the video. AFTV grew by reacting fast, staying close to the news, and making sure the quality did not disappear just because the pace was high. A @sassyplus_ + original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV #RobbieLyle
63 0
12 days ago
Robbie Lyle was building AFTV while still doing the day job.Before AFTV was full-time, Robbie kept an Arsenal shirt in the car and filmed breaking-news videos between surveyor jobs. One quick change, one tripod, one upload then back to work.A @sassyplus_ original podcast series#RorySutherland #ElfriedSamba#BottleneckPodcast #AFTVRobbieLyle
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Robbie Lyle was building AFTV while still doing the day job. Before AFTV was full-time, Robbie kept an Arsenal shirt in the car and filmed breaking-news videos between surveyor jobs. One quick change, one tripod, one upload then back to work. A @sassyplus_ original podcast series #RorySutherland #ElfriedSamba #BottleneckPodcast #AFTV RobbieLyle
13 0
15 days ago
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