Annyeonghaseyo(안녕하세요) means hello.
For David Vu, it also meant coming home.
@davidvooo and @yasminhero , the directing duo behind campaigns for Dior, Gucci, and Aespa, brought their first-ever Vietnam project to Saigon, an original dance video set to "Annyeonghaseyo" by @yukichiba_ , the Japanese rapper whose rise has been impossible to ignore. A Korean-titled track, Norwegian directors, Vietnamese dancers, and one city holding it all together.
We had the honor of producing this on the ground, working alongside our good friend and rising DP Khanh Ngo @kngoart , whose eye you'll want to keep watching.
The prep window was tight. The energy on set was anything but. Everyone showed up, and it showed.
Saigon has a way of doing that.
Welcome to Vietnam, @davidvooo and @yasminhero . Glad we could be part of your hello.
Behind the scenes from our "Exploration Leaves a Mark" campaign for Škoda Vietnam, shot in Hanoi and Cao Bằng, December 2025.
Four months later, watching this back still hits. Our director @bc.paulviminh said he almost cried seeing it again: the people, the moments, everything that went into making this happen under tight timelines and tough conditions.
This was a meaningful project for all of us. Beyond the cars, it was about showcasing the landscapes and culture we care about.
Grateful to everyone who was part of this journey.
If you haven't seen the film, check it out on our website: .
Looking back at 2025, it's hard to believe how much ground we covered, literally and emotionally.
From the mountain ranges of Mộc Châu to the streets of Hà Nội, from the valleys of Cao Bằng to a fishing village in Phan Rang, from an empty theater in Vũng Tàu to a stadium during a soccer match. We worked with cows for the first time. We took on our biggest car project yet with Škoda, traveling across the north. We developed stories from the ground up, conceiving and directing projects in-house that we built from creative through production.
This video is a reflection of all of that: the quiet moments, the movement, the celebration. A year of collaboration, discovery, and craft.
We recently wrapped a production for @endowus a Singapore-based financial services company, working alongside Singaporean production company @lightandlunacy
The commercial was shot entirely in Ho Chi Minh city and features extensive robot arm work, elaborate set design, and a carefully curated cast and crew, all coming together to create a polished, high-end piece for the Singapore market.
Directed by director duo @stefanoandalejandra with cinematography by @thinhphamdp Thanks to all the crew for bringing this one to life.
Vietnam's production landscape has quietly grown into a place where work like this doesn't just happen, it's expected. We're here to make that process seamless for international clients looking to create at this level.
A compilation of driving and beauty shots from our "Exploration Leaves a Mark" campaign for Škoda Vietnam, featuring the Kodiaq, Karoq, Kushaq, and Slavia across the landscape of Hanoi and Cao Bằng.
This footage comes from both the manifesto film directed by @bc.paulviminh and our product films directed by @tienkha.bao ��Stay tuned for the product film showcase.
We introduced the Škoda Vietnam "Exploration Leaves A Mark" campaign with our manifesto film. Now, here are some of the key visuals that have been appearing across billboards and media in Saigon.
These were shot by our friend @idoomythang during our production in Hà Nội and Cao Bằng back in December. Lam comes from street fashion photography and 35mm film. There's a rawness and emotion in how he sees things. But when it came to delivering polished commercial imagery for this campaign, he brought that same sensibility through. We love what he captured.
This was a massive production for us. Films and key visuals for the entire Škoda lineup across two very different landscapes. It took a lot of people to make it happen, and we're grateful for everyone who was part of it.
We’re proud to share the first film from @skodavietnam ‘s “Exploration Leaves a Mark” campaign. A story about the places we return to and the memories that pull us back.
This isn’t a typical car film. It’s an exploration that looks inward, following a man’s journey to rediscover a place from his childhood, and the Škoda Kodiaq that takes him there, from Hanoi to the mountains of Cao Bang.
Directed and story by @bc.paulviminh , co-founder of Booncha, who brought this concept to life with a vision rooted in genuine emotion rather than polish. Shot by @ray.lavers across a massive production spanning three units and a crew of 200+, in close collaboration with @happinesssaigon
Featuring our friend @madkingkong in the lead role.
Thank you to the many members of our production crew who traveled with us across these places to make this happen.
More films and contents from this campaign coming soon.
Best Branded Video of the Year winner 2025 🏆 ”Thế Giới” from @anh___phi for @boilerroomtv
A colorful and kinetic celebration of the joy and self-expression found in queer collectives accelerating club culture in Saigon, Vietnam.
Watch ”Thế Giới” and the rest of the Best of the Year winners at the link in bio.
@booncha.studio @badassvietnamese @thinhpham_dp @paume.p
Thirty seconds in Mộc Châu.
The greenery is endless. The air is different. And the people: Anh Lợi, bé Ngọc, their family who live this life every day, tending to their herd, providing fresh milk to @mocchaucreamery
We spent days there, absorbing the quiet dedication, the rhythm of the land, the love farmers put into what they do.
Our own @bc.paulviminh brought his human touch to the story, with cinematography by @hoangha92 capturing the light poetically, and music by @mess.vndtown , a local touch from someone who knows these highlands.
We are grateful for the incredible team that spent weeks with us in this beautiful land. Sometimes you make something and it stays with you. This is one of those.
We recently partnered with Mộc Châu Creamery on a campaign that brought us back to where it all begins: the land, the people, the care.
Shot entirely in Mộc Châu, the film follows a real cow farmer and his family, capturing the quiet dedication that goes into every bottle. Product KV, TVC, brand film, all rooted in the same place.
Directed by Booncha’s @bc.paulviminh with DP @hoangha92 . Grateful to everyone who made this happen.
More from the highlands coming soon. Including wonderful photos by @idoomythang 🐄✨
Three years in the making, and we finally got to help bring Y Vân: The Lost Sounds of Saigon @yvan.film to the world.
Last weekend, this Vietnamese documentary about a famous composer and songwriter from the 1970s had its world premiere at DOC NYC, the largest documentary festival in the U.S. It was an honor to be part of this journey, working alongside an incredible crew to tell a story that deserves to be heard.
For Booncha Studio, this is our first feature-length documentary co-production to screen internationally in competition. A milestone we’re deeply proud of. At our core, we’ve always believed in sharing the beautiful parts of Vietnamese culture with the world, and this film is a reflection of that commitment.
Grateful for everyone who made this possible. Here’s to more stories worth telling.
Y Vân: The Lost Sounds of Saigon tells the story of a legendary Vietnamese composer and his granddaughter’s journey to uncover the music he left behind. This is a story that spans three generations, the golden age of Saigon, and a search for what was almost forgotten.
We’re proud to share that this film, our first feature-length documentary co-production, will premiere at @docnycfest on November 16th and 18th.
We’ll be there with director @khoa__ha , co-director @victor_velle , producer @dougcreatestuff , and DOP @jakelmitchell .
If you’re in NYC, we’d love to see you there. More info and ticket links at @yvan.film - they’re going fast!
