For SENTi, we created a taxonomy for color and scent to help identify fragrance families: fresh, floral, floral amber, fourgère, woody, chypre, and gourmand.
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This palette not only impacts the digital expressions of the brand, like the website, but also the sculptural scent testers that were created in collaboration between
@shop_senti +
@mwmmpls .
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The mixture of muted + electric tones is reinforced through historic imagery like, The Birth of Perfume, filmed in 1967 in Grasse, France.