A few weeks ago, blūm headquarters experienced a fire. By the grace of God, no one was hurt — but our space, our inventory, and our operations were completely shuttered.
We tried to keep going behind the scenes. We really did. But we’re a small business, and the reality is… we couldn’t.
What I can tell you is: blūm is not done. I’m not done. God is not done.
To every single one of you who ordered, emailed back after a refund just to RE-order, and showed us love when we couldn’t even explain what was happening yet — you are the reason I know blūm has to come back. And I’m doing everything I can to make sure of it.
More details in our next post. We love you. 💜
In our @luxurylaw voice… “Do you see any lace?!” 👀💜✨
Exactly. One of the MANY reasons we love a good headband wig.
If you’re always on the go and want low-maintenance glam with a natural-looking hairline, a headband wig is that girl. Here’s why:
✨ Convenience
Pop it on in minutes — no lace, no glue, no drama. Perfect for school drop-offs, errands, or last-minute plans.
✨ Comfort First
The soft, stretchy band is gentle on your edges and scalp. Zero tension, all-day ease.
✨ Versatility
Gym bun? Half-up half-down? Big curls for date night? She does it ALL without lifting or slipping.
✨ Protective Styling
Covers your natural hair, reduces heat use, and keeps your strands happy & thriving.
If you want styles that move with you — not against you — explore our Headband Wigs & U-Part Wigs at blūm.
Your texture. Your convenience. Your blūm. 🌸
#HeadbandWig #TeyonahParris #NaturalHair
My WHY. @blumbyteyonah has been in my heart for over a decade! Grateful to finally be able to bring this offering forward. Hear a bit about my journey and be sure to head to our website (LINK IN BIO) and SUBSCRIBE to be the first to receive exclusive offers and information! ➰️
#inBlum #blumByTeyonah #naturalhair #naturalhairextensions #afrohair #afro #kinky #kinkycurly #naturalista #naturalhairstyles
Please read.
We shared a video earlier with the full story, but we wanted to make sure this information was clear and easy to find:
blūm operations & website is temporarily down and all order fulfillment will be paused until further notice.
If you have a pending order, check your email — we’ve reached out directly. If you have any questions, our DMs are open.
This is not goodbye. This is a pause. And when we come back, we’re coming back with the support and structure required to sustain through even the hardest hits.
Thank you for being the most incredible community a gal with a dream could ask for. We don’t take it for granted. 💜
Meet the woman behind Gene. 💜
Regina is an Emmy-nominated makeup artist — whose artistry has shaped the way we see beauty on screen, and whose eye for detail and dedication to her craft has been a quiet, powerful force in our Founder Teyonah’s world.
Our Gene texture carries her touch. Loose, wavy 3A-3B curls with effortless bounce and movement — beauty that looks like it wasn’t even trying.
This Women’s History Month, we honor Regina. For the artistry behind the artistry. For the women who make magic happen behind the scenes.
Seen. Celebrated. Always. 💜
#inBlūm #WomensHistoryMonth #GeneTexture #WavyHair #NaturalHair CelebrateYourTexture BlackOwnedBusiness
@wunmimosaku Wearing blūm in a gorgeous textured half-up, half-down look — and we are obsessed. As Celeb Hairstylist Dionne Smith told @essence , she wanted to create “a flowing but edgy style,” and blūm helped her do exactly that, offering “beautiful options for textured hair.”
#Repost @dionnesmithhair
BTS with W U N M I M O S A K U • Glam on @wunmimosaku for the Chanel & Charles Finch Pre Bafta Party. Hair @dionnesmithhair Makeup @joyadenuga Styling @shameelahhicks Wunmi wears her own line @iyadebywunmi #dionnesmith #wunmimosaku #bafta #sinners
Meet the woman behind Dio. 💜
Dionne Smith is an award-winning, London-based celebrity hair stylist and educator with over 20 years of experience specializing in natural and afro-textured hair. She has styled Venus Williams, Jill Scott, Golda Rosheuvel — and she has been a hands-on part of the blūm story from the very beginning.
Our Dio texture carries her precision. Silky, sleek, and flawlessly smooth — the silk press elevated.
This Women’s History Month, we honor Dionne @dionnesmithofficial@dionnesmithhair . For 20 years of making Black women feel like the stars they are. For her artistry, her expertise, and her unwavering commitment to natural hair done right.
The woman behind the magic. 💜 Swipe to see some of the looks she’s created using our hair!
#inBlūm #WomensHistoryMonth #DioTexture #SilkPress #NaturalHair CelebrateYourTexture BlackOwnedBusiness
The Gorgeously talented @dionnesmithofficial wearing our ‘Gene’ texture.
#Repost @dionnesmithofficial Seize the moment 🖤🖤🖤
So I did!
Wearing my @blumbyteyonah wig I made using their Gene Curl.
#dionnesmith #lifestyle #allblack #outside bossenergy
Meet the woman behind Staci. 💜
Stacey Sherrell is an actress, entrepreneur, singer, and more- who shows up in every space she occupies with intention, craft, and an undeniable and electric presence.
Our Staci texture carries her spirit. S-shaped 3B-3C corkscrew curls with bounce, definition, and the kind of beauty that commands a second look.
This Women’s History Month, we honor Stacey. For her craft. For her consistency. For being the kind of woman who makes every room better just by being in it.
Your curls tell a story. Make it a great one. 💜
#inBlūm #WomensHistoryMonth #StaciTexture #CurlyHair #NaturalHair CelebrateYourTexture BlackOwnedBusiness
When a blūm beauty sends us a video mail like this, we HAVE to share it. 😍
@QueenKyanna_ is rocking her Rani Extensions with the most gorgeous natural blow out look — and her words say it all: “I’m OBSESSED, This is mine! Do yall see it?”
Yes girl, WE SEE IT. 👀🖤 Rani has entered the chat and she is NOT leaving.
We’d love to see all our blūm beauties wearing their units! Tag us @blumByTeyonah and use #InBlum so we can see every single look you create when you’re #InBlum. ✨
#BlumByTeyonah #RaniExtensions #NaturalHair BlowOut TexturedHair BlackHairCare UGC CustomerLove HairInspo NaturalHairCommunity
Meet the woman behind Silva. 💜
Chanel DaSilva is a renowned choreographer, entrepreneur, and founder of both Catapult and MOVE|NYC|. She creates spaces that give young artists and women the permission to dream bigger. A Juilliard graduate who turned her training into a movement, literally.
Our Silva texture carries her energy. Kinky-coily, full of natural volume, and impossible to ignore.
This Women’s History Month, we honor Chanel. For building. For leading. For creating room for others while never shrinking herself.
Women like her are why we keep going. 💜
#inBlūm #WomensHistoryMonth #SilvaTexture #NaturalHair #CelebrateYourTexture BlackOwnedBusiness
This one goes out to a woman who needs no introduction. 💜
Thee Mrs. Danielle Brooks — actress, singer, producer, director, and Juilliard-trained talent- who shows up to every role, every stage, every moment with her whole self. No apologies.
This Women’s History Month, we celebrate Danielle. For her artistry. For her voice. For being the kind of woman who reminds us all to take up exactly as much space as we deserve.
Your boldness. Your blūm. 💜
Hair Install by @infamousmstish@thedaniellebrooks is wearing our RANI texture!
#inBlūm
