NEW WORK - AVENIR CREATIVE - Chicago-based interior design firm Avenir Creative sought a brand update to reflect their unique storytelling approach and celebrate a decade of success in hospitality design. “We’re designing the future as we honor the past, never accepting boring,” says founder and design director, Julie Purpura. The new identity draws on inspiration from mid-century Italian manufacturing brands and industrial markings, blending touches of classical architecture and design with more starkly Brutalist elements. The wordmark combines mechanical precision with refined elegance, reflecting the firm’s balance of functionality and creativity.
Full case study on our website.
Client: @avenir_creative
Services: Visual brand identity, creative strategy, digital and web experience, print design
CAMPAIGN — CHOOM — From art direction, naming, and packaging design to visual identity and messaging, our work covered every part of Choom’s brand. Here’s a look at the campaign that brought it all to life.
🔗 Link in bio for the full project.
📸: @garrettsweet
Client: @hopewellbrewing
NEW WORK - ETHOS - Ethos started as a training gym in and was in the process of moving to a new space with a new purpose. We helped them rebrand to match that shift—evolving from a gym into a wellness space. New visual identity, merch, and signage reflect where they’re going, not where they’ve been. Stay tuned for a deep dive into the signage.
Client: @ethostrainingchi
📸 @azureeholloway
Five years of dreaming, creating, and building. Grateful to our incredible clients who’ve trusted us to bring their worlds to life. Here’s to more discovery, more growth, and more possibilities. Let’s keep exploring the unknown together.
