The crunch.
The melt.
The first second of scroll.
Food filmmaking is reshaping constantly.
Rawer.
Smarter.
Faster.
System-based.
2026 isn’t about prettier food, it’s about building appetite strategically.
So we mapped the shifts.
Decoded the patterns.
And turned them into one focused, visual report.
It’s out now!
Link in bio.
✨ Inspiration, trends, and expert perspectives – all in one place.
Our playbook is a must-read for everyone creating food content!
Inside you’ll find directors’ takes on authenticity, AI and aesthetics, insights from production leaders, and strategies that truly scale. Plus, a future outlook on what’s next for food content 🔮
👉 Get your copy in bio!
Huge appreciation for all the amazing people behind this project ❤️ @kobihoffmann@jordy.photo@nataschabrandt@tomwilson_@miloch_com@les_garcons_mtl@lesniak.k@granat_mateusz@slavstanicz@teristudios@like_a_hare
#2025playbook #trends2025 #creativity #futureoffood #bitesstudio #futureproduction #foodcontent
FOOD-FIRST.
Today, we’re proud to reveal something bigger than any one of us - Bites Production Hub ecosystem.
Five specialized brands, one unified vision: transforming how food content is created, from premium hero shots to quick social assets, from technical innovation to competence development.
Together, we form a complete ecosystem where each brand brings specialized expertise to deliver exactly what food brands need, exactly when they need it.
Learn more about the Bites Production Hub through the link in our bio.
#FOODFIRST #BitesProductionHub #FoodContent #ContentCreation #BitesStudio #Crunch #TILT #Directory #chptr
That moment when the camera gets close and the burger says everything itself. 🍔
Macro shots for the Drwala because this one deserves to be seen in every detail. The crust. The layers. The textures you can't look away from. 🎬
Sometimes the best frame is the closest one. ✨
Good food deserves a good crew🎥
Here's a look at the people and the process behind the Burger Drwala production. From lighting to food styling, every detail was intentional.
No shortcuts, just craft. 🍔✨
There’s something special about shooting food that actually makes you hungry.
This one’s for Burger Drwala — watch it and try not to crave one. 🍔✨
Dir/DoP — Arek Żyłka @arekzylka
Food Stylist — Tim Landsberg @foodstyling_tim_landsberg
1st AD — Wiktor Prokopowicz @wiktor_jestem
Edit — Miłosz Matuszewski @mily_matuszewski
Bolt Operator — Michał Raczyński @michalek_er
Camera Assistant — Łukasz Mergner @mergner_vision
Camera Assistant — Jacek Urbański @jacekurbanski
Video — Dominik Kostka @dominikostka
Gaffer — Maciek Maciejewski @maciekmaciejewski_
SFX — Bartek Kordek, Maciek Prus-Strowski, Darek Soliński
Executive Producer — Kuba Kozłowski @cosloveski
Producer — Pola Jasiewicz @polalex
Production Coordinator — Kris Zhebryk @kris.yes
Production Coordinator — Paweł Wojda @pawel_wojda
True beauty is in the details. We captured the effortless transition from soft, airy foam to a natural pearl-like glow.
Pure aesthetics. Pure radiance. Happy to reveal our latest work for the Japanese market. ✨
The glow of a pearl in every touch ✨
Our latest project for Dove Japan is all about tenderness and purity. We wanted to capture that incredible softness of the foam and the natural radiance of the skin.
Light, fresh, and beautifully minimalist. What do you think of this aesthetic?
Client: Dove Japan
Creative Production House: Plugged Mgmt Group
Directed by: 2:am
DoP live action: Mikolaj Krawczunas
Dop product unit: Mikołaj Syguda
Creative Director: Sam A Samra
Bites Studio:
Producer: Katarzyna Leśniak
Production manager: Dominik Orpel
Production coordinators: Paweł Wojda, Rusłan Yanko
1st. AD: Nicolas Kusiak
2nd AD: Marek Cydorowicicz
Set designer: Dominika Piaseczna
Wardrobe stylist: Grażyna Grzymała
Make up & hair: Agnieszka Wilk
Steadicam: Jakub Dobiasz
Camera operator: Jakub Goś
Gaffers: Łukasz Głaszczka, Maciej Garwoliński
1stAC: Michał Studniarek
Bolt operator: Michał Raczyński
Phantom technician: Jacek Urbański
Video: Dominik Kostka
DIT: Michał Szymczak
Grip: Roman Adasko
Texture specialist: Dorota Kossakowska
SFX leader: Paweł Kwarciak
SFX technician: Bartek Garski
Stage hand: Patryk Szymańczyk
Edit and Color Grading: Igor Gołczyński
Postproduction manager: Kasjan Borkowski
BTS: Roman Adasko
Demo animation: Juice
What if production didn’t have to start from zero every time?
This is where MAIZE begins.
Built within Bites Production Hub, it’s a new way of thinking about food production.
One where each project can build on the last, instead of starting from scratch.
The product stays at the center.
The possibilities keep expanding.
From real production to hybrid workflows, MAIZE is about creating visual systems that can evolve over time.
Real production protects what matters most:
your product,
your brand identity,
and the sensory qualities that make food look delicious.
Hybrid tools expand everything around it:
new environments,
new formats,
new visual directions.
Not just campaigns.
A visual ecosystem.
One shoot doesn’t mean one story anymore.
In 2026, the best food content is built to stretch
across formats, platforms and scrolls.
Hero film. Reels. Cut-downs. Stills.
One production. Endless servings.
In our Food Filmmaking Trends Report 2026, we explore how modular storytelling and system-driven production are starting to shape the industry.
Want to dive deeper? Download the report, link in bio.
Introducing MAIZE 🍿
A new chapter, built together with Bites Production Hub.
Rooted in real craft.
Expanded through new tools.
At Bites, visual storytelling has always been shaped on set through light, texture and collaboration.
MAIZE builds on that foundation, opening a new space where ideas can evolve before production even begins.
A hybrid studio where cinematic craft meets generative tools, CGI and animation, all within one continuous process.
Less distance between idea and execution.
More space to explore, test and refine.
This is just the beginning.
Welcome to MAIZE.
More soon.
Your 2026 food content starting point is here 📑
We’ve been looking closely at how food content is shifting and what actually feels worth paying attention to.
The result is our Food Filmmaking Trends 2026 Report: a curated look at the visual directions, storytelling patterns, and production approaches shaping food content right now.
Inside, we explore trends like:
POV & Camera Twists
Using unexpected angles and camera movement to create intimacy and novelty.
The Power of Repetition
Building rhythm and visual tension through recurring gestures, motion, and structure.
Raw & Messy
Why imperfection, texture, and visible presence feel more relevant than flawless polish.
Modular Storytelling
How one shoot can be designed to create more flexible, multi-format outputs.
If you’re shaping a new campaign, building a moodboard, or simply figuring out what feels current, this report is your place to start.
🔗 Download the full report (link in bio).
