"The challenge with this spot was committing to the super high-contrast, street photography style that director @silencelola had in mind. We had a single day to shoot and we were on an exterior location in London city. This meant large machinery was not possible and we were going to be at the mercy of the weather. We wanted to control the shape and quality of the light ourselves and create intense fragments of 'sun' that keyed just the right parts of the storytelling." - DP @bencotgrove
Dr Martens 'The Art of Comfort'
dir. @silencelola
cast. @zelda.rc & @djangochanreeves
client. @drmartensofficial
agency. @the_midnight_club
prod co. @made__by__zero
hop. @jennifercgillen
ep. @charmerarmer
producer. @abzo14
dop. @bencotgrove
production designer. @alanscottyz
stylist. @ellieswalker
hmu. @anastasiaborovik_
colour house. @rascalstudio_
colourist. @timotheous
editor. @cutbyhewitt
sound design & mix. Tony Wall
vfx. Tim Mellem @bubble.tv_
Tech Specs:
Captured with a mix of Phantom Flex 4K and Arri Alexa 35. We shot mixed frame rates from 25 through to 500fps. Lensed with Arri Master Primes for a super sharp look and we kept the aperture pretty small so that textures in the scene were pronounced and detailed. We shot almost everything on a Scorpio 45 crane with some dolly and track work as well.
Commercial Feature: Zalando - âWhat Do I Wear?â
âI love to use âSpike Leeâ dolly shots, otherwise known as âdouble dollyâ shots. Most of the time it comes from a desire to be really close to the subject while they are moving, which is not that easy to do with a Steadicam or Technocrane. All of those practical effects that are happening, such as the paper and the picture frames, were puppeteered by fishing wire and strings, which were either invisible to the camera or painted out later.â - Ben Cotgrove, cinematographer
Director: @silencelola
DP: @bencotgrove
Editor: @pete_hills
Colorist: @m.y.l.e.s
Set Designer: @sashahilton
Wardrobe Stylist: @suzekuit
Hair Stylist: @rachel_annies_bredy
Makeup Artist: @sophiasingh & @stylecouncil
1st AD: @lafamiglia.services
Gaffer: Roman Brändle
1st AC: @blackstar__369
VFX: @miriam.oladejo
Composer: @levinlucca
Creative Director: @francamoor
Art Director: @julie_maillard
Creative Producer: @ejrasunna
Production Manager: @brani_high
Managing Producer: @linabaumann
Agency & Production Company: @voile.studio
Post House: @studio__rm
Camera: ARRI ALEXA 35
Lenses: Cooke S7/i & ZEISS Supreme Primes