Benchmark Drinks Limited

@benchmarkdrinks

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678
Following
72
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Weeks posts
Brilliant to hear @officialgarybarlow on the Table for Four podcast with @Ollysmith - hosted by @iamjoannapage and @mathewfhorne - sharing how our journey with Gary Barlow first began. From Gary’s passion project to pouring wines we’re truly proud of, here’s an insight into how it all started. ✨🍇
14 0
2 months ago
Yes it happened again. Another Kylie encounter (who’s counting?) and this time in the wonderful Paris where she proved @kylieminogue @kylieminoguewines is the hardest working and most committed wine celebrity in the industry at this week’s hugely successful #WineParis @vinexposium where she was there for a full two days hosting meetings on her own Provence-themed stand, alongside all the 1,000s of other wine producers there who no doubt enviously looked on at how she has been able to sell over 25 million bottles of wine in just 5 years. She even shared her insights into what makes a great brand work - tireless energy, 100% attention to detail, paramount focus on quality over everything else & an acute sense of what consumers are wanting now but even more so in the future - at her own press conference with the always consumer focused wine business partner @paulschaafsma of @benchmarkdrinks that have quietly masterminded her wine success - hosted excellently by @wine_thinker . She says she wants to “make that connection” with every person who buys her wine in exactly the same way she does with her music. “It’s all about the consumer and what they are looking for and over delivering that.” I managed to grab 5 mins to remind her she is also the only wine producer in 20 years writing about wine that has ever asked me what I think she should do with her brand (I said “no-one puts Kylie in the corner and no-one should discount her wines”…) She listens (even calls me “chief”) and genuinely wants to know what you think whereas 99% of wine producers don’t. That’s why she walks the floors, and does the hours at major trade fairs just like the rest of us.The big difference is she is super humble, comes looking for answers and wants to learn. It’s why she has the number 1 Prosecco rose, number one 0% sparkling rose, and No 1 lighter alcohol for her 7% Petit Rose in the UK and will soon have sold 30m bottles worldwide. The wine industry is very lucky (lucky) to have her! @madeleinestclair @kendalandpartners
227 18
3 months ago
So special to have Kylie with us on the Kylie Minogue Wines stand at Wine Paris ✨ A fantastic few days meeting our customers and distributors from across our international markets and celebrating the continued growth of the brand. Thank you to everyone who joined us in Hall 7 🥂 #KylieMinogueWines #WineParis #wineparis2026 @vinexposium
96 11
3 months ago
A new icon has arrived ! Elton John Zero a 0% alcohol Blanc de Blancs inspired by the joy, inclusion and celebration. Crisp. Elegant. Alcohol-free. @eltonjohnzero
19 1
4 months ago
Today marks the official launch of Elton John Zero, a premium alcohol-free sparkling Blanc de Blancs developed in partnership with Elton John. A significant moment for Benchmark Drinks as we continue to build internationally recognised, category-leading brands. @eltonjohnzero
73 15
4 months ago
When you order a festive @kylieminogue prosecco and the queen herself ✨SERVES✨🥂 Merry #XMAS 🩷🎁🎅 #KylieMinogue #Christmas #XmasNo1 #wine
1,290 32
5 months ago
We’re thrilled to have the @kylieminoguewines Wines backstage bar at the Waitrose Good Food & Wine Festival in London this weekend, serving our signature Rosé. Come and join us for a taste and experience the range.
43 1
5 months ago
We were honoured to have @kylieminoguewines as the Official Wine Sponsor of the Royal Variety Performance after-party at the Natural History Museum last night. An unforgettable setting, a stunning guest list and our signature Prosecco Tower taking centre stage in the main hall.
31 0
5 months ago
2022 Kylie Minogue ‘Signature’ Prosecco Rose 🇮🇹 Initial rating 90. Veneto DOC Grape varieties: 90% Glera, 10% Pinot Noir. Total acidity: 5.5 g/L. pH: 3.15 Residual Sugar:13.0 g/L. Alc.: 11%. Vegan A clear, bright pale salmon pink, this Prosecco shows a fine, persistent mousse that enhances its fresh aromas of strawberry and raspberry, complemented by subtle tropical notes. The palate is crisp and refreshing, with appealing weight and texture. As it opens, delicate floral and citrus nuances emerge, leading to a clean, medium-to-long finish. Elegant and approachable, it is a Prosecco that offers effortless enjoyment. #italykevin #sparklingkevin #vegankevin #winereviewkevin #pieroththeexperience
181 7
5 months ago
We are thrilled that Kylie Minogue Wines Vin de Provence Rosè has won Gold medal @thedrinksbusiness Wine Design and Packaging Masters 🥇💫🌟 @kylieminoguewines
44 3
8 months ago
Lights, camera, Kylie! 🎬💫 A little behind-the-scenes glimpse from our 5th Anniversary celebration last week at @theroofgardens with the one and only @kylieminogue . #KylieMinogueWines #5YearsOfKylieWines”
38 3
11 months ago
Opening night for @kylieminoguewines Tension Tour Backstage Bar💫🥂
64 4
1 year ago