For as long as fashion shows have been around, their goal has been to drive business â whether through sales or by increasing brand awareness. Consumers must be convinced that they need a new piece of clothing. Editors need to be inspired to share a collection with their audience. To persuade attendees to feel connected to a collection, designers must not only make something visually appealing, but often also craft a specific story that explains why a garment exists, who should be wearing it and where it should be worn.
Though those ideas typically come straight from the moment a collection is initially sketched, the final stage of storytelling falls into the hands of a new team of creatives. The artists who help bring these clothes to life include movement choreographers, lighting designers and â perhaps the most crucial of them all â music directors.
âI really just want to use the resources that I have to create the best possible show,â says Parker Radcliffe, a New York-based DJ who works with designers like
@sandyliang and
@samfingernewyork . âYou kind of learn over time that you really need to highlight the designer. Youâre using the best of you to help [deliver on] what theyâre trying to execute.â
At the link in bio, DJs and music supervisors in the fashion community â
@princeprkr ,
@oyinda and
@benbrunnemer â speak to their unique processes and how they believe music impacts the perception of a runway show.
âď¸:
@broookeff
đˇ: Launchmetrics Spotlight, Courtesy of Parker Radcliffe, Ben Brunnemer, Oyinda; Artwork:
@broookeff /Fashionista
đĽ: Courtesy of
@thombrowne (Music Direction by Brunnemer),
@collinastrada (Music Direction by Oyinda)
#djs #fashionweek #thombrowne #sandyliang #collinastrada
![For as long as fashion shows have been around, their goal has been to drive business â whether through sales or by increasing brand awareness. Consumers must be convinced that they need a new piece of clothing. Editors need to be inspired to share a collection with their audience. To persuade attendees to feel connected to a collection, designers must not only make something visually appealing, but often also craft a specific story that explains why a garment exists, who should be wearing it and where it should be worn.Though those ideas typically come straight from the moment a collection is initially sketched, the final stage of storytelling falls into the hands of a new team of creatives. The artists who help bring these clothes to life include movement choreographers, lighting designers and â perhaps the most crucial of them all â music directors.âI really just want to use the resources that I have to create the best possible show,â says Parker Radcliffe, a New York-based DJ who works with designers like @sandyliang and @samfingernewyork. âYou kind of learn over time that you really need to highlight the designer. Youâre using the best of you to help [deliver on] what theyâre trying to execute.âAt the link in bio, DJs and music supervisors in the fashion community â @princeprkr, @oyinda and @benbrunnemer â speak to their unique processes and how they believe music impacts the perception of a runway show. ď¸: @broookeff : Launchmetrics Spotlight, Courtesy of Parker Radcliffe, Ben Brunnemer, Oyinda; Artwork: @broookeff/Fashionista : Courtesy of @thombrowne (Music Direction by Brunnemer), @collinastrada (Music Direction by Oyinda)#djs #fashionweek #thombrowne #sandyliang #collinastrada](https://sp1.picnob.com/p/pt_6745385350342429116573_0_96dd84b6e7ba5bf1d27272a3158363d9.jpg?o=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&h=06d6da61e62541f39e1eb5fe03fadc4a)
