Beeler.Tech

Still processing how special the Gen Z Ops session at #NavigatorNYC felt 🤍 What we thought would be a small conversation turned into a completely full room, with over 50 people joining, seats running out, and many standing just to stay for the discussion. The energy, curiosity, and engagement honestly meant so much to us. Thank you to @instabeeler and the @beeler.tech team for giving Gen Z voices space within conversations shaping the future of media, publishing, and advertising. Thank you as well to Fordham Gabelli School of Business and The Marketing Area at Gabelli School of Business for making it possible for students to be in the room, contributing, learning, and engaging alongside industry leaders. And thank you to @thecqo for moderating the session so thoughtfully and creating a space where different perspectives could genuinely be heard. We’re also deeply grateful to everyone who showed up, listened, asked questions, and shared ideas with us. And yes… the full session recording is coming soon 👀🎥 Link to our YouTube channel in the bio! Still learning. Still growing. Still very inspired. — Thao, Uke, & Socheata 🤍 #genz #adops #networking #bloomincrisis

Follow Thao @minhthaolacduong from our BIC team to see how she navigated #NavigatorNYC this year! We’d also love to extend our gratitude to Rob @instabeeler , Zip @thecqo , @fordhamgsb , and The Marketing Area at Gabelli School of Business for creating the opportunity for Gen Z voices like ours to attend the event, learn, and contribute directly to conversations shaping the future intersection of journalism and advertising. Thank you to @beeler.tech for not only welcoming us into the room as students, but for genuinely valuing Gen Z perspectives in the industry. Stay tuned for more sharing from our Gen Z Ops session coming soon! 💛 #genz #adops #studentperspective #bloomincrisis

Yesterday, we held our first-ever #AIPublisherResponse in New York City. Together, we tackled a dense agenda of critical #AI conversations: publisher-to-LLM workflows, the news opportunities AI can’t replicate, where the next generation of editorial talent will come from, building AI-enabled editorial operations, proactive AI governance strategies, revenue projections in times of volatility, to block (or not to block) the bots, and much more. @instabeeler also sat down with @byjacobward , who pulled back the curtain on who is really deciding what we publish. Jodie Ginsberg (@committeetoprotectjournalists ) discussed the human cost of truth-based journalism, and why it’s still essential to pursue and protect. And @ironprincessuno talked to us about how truth is our real product, and why that’s something AI can never replicate. While most of our events are geared toward leaders and strategists in #adops positions within publishers, this high-impact working session was purpose-built to bring multiple teams within publishers together: yes, ad ops, but also editorial, legal, marketing, product, and leadership. Why? Because the publishers that will succeed in the age of AI are those that see the urgency and value of cross-team collaboration.

Yesterday, more than 250 #adops and publishing revenue leaders joined us at @peopleinc HQ for #NavigatorNYC. We came together as a community to dig into the issues shaping decisions right now, from AI and buyer demands to brand safety, data strategy, and the ongoing challenge of growing revenue in a tougher market. We heard from Justin Evans (CEO, The DataStory Group) on the hidden power of latent data. @katie.at.wired took us behind the scenes to show us what editorial leadership looks like in times of true disruption. And @askdoctorg (a resilience expert) taught us how to become agents of change within our own organizations with what we learned. More than anything, Navigator NYC worked because the room was full of people doing the job in real time and willing to have the conversations that lead to real outcomes, meaningful changes, and true collaboration. Also, we want to extend a special thank you to @fordhamgsb and @thecqo for bringing Gen Z students, the future of our industry, to #NavigatorNYC to learn, drive conversations, and contribute ideas.

meet the team, their bedtime is at 8 pm 😘

We’re still dreaming of our sold out #BaseCampSanAntonio… For four days, our community of the best and brightest ad ops minds, publishing revenue leaders, and technology partners came together at the @omnilamansiondelrio to throw everything they had at the challenges we’re facing. We tackled macro vs. micro AI transformation, controlling what we can control in programmatic, rethinking brand safety, video revenue in a social-first world, declining site traffic, surviving ops as a parent, @instabeeler ’s unforgettable day-two blazer combo that he affectionately named “cognitive dissonance,” and more. We also welcomed @aubreybergauer who helped us look at how we can run our publishing organizations more like a business, and the one and only @davidmcraney , who blew our minds at how easily our ideas, firmly-held beliefs, and values can be moved. But of course, it’s not Base․Camp without the unforgettable adventures, activities, and memory-making we build into every event. We golfed. We rode horses. We cruised down the San Antonio Riverwalk on barges. We explored the Alamo. We pedaled around town. And we may or may not have worked out some lingering workplace stress in a ball pit. Because the harder we play together and take time to truly get to know each other as humans, the stronger we are as a collaborators and a community. And that’s what everything we do is all about: YOU. The leaders and ad ops professionals shaping the business side of publishing are the ones doing the harder, more useful work every day. You need space to compare notes, challenge assumptions, and work through the problems the industry still has not solved, inside a community of people who already understand what you do. And we’re committed to continuing to create those spaces for you, so you can o your best work today and work to build a better future for our industry tomorrow. 👉 We’re well underway with planning for #BaseCampLaJolla this October. Raise your hand now. The conversations that are coming need you. Let us know how we can help you get there. #adops #publishing #adtech

Day two at the Advertising Economic Forum has come to an end and we are feeling refreshed and inspired. Today’s event, the Finance Continuum, brought together senior leaders in venture, private equity, corporate development, and equity research for a full day of closed-door conversations, thought-provoking ideas, and deal-making at The New York Times Center. Together, we discussed capital flows, AI, valuation, M&A, PE in today’s supply chain, working capital, and the structural shifts shaping the future of #advertising. We want to thank all of our incredible speakers for coming together to unpack where capital is moving across media, and what it signals for the future of advertising. Our conversations connected company-level insights to the broader economic forces shaping a trillion-dollar industry. Assumptions were challenged, perspectives were sharpened, and we are all leaving with what’s most important right now: traction. #AdEF #AdEFNYC #advertising #adtech beelertech

Everything’s bigger in Texas, and day one of #BaseCampSanAntonio proved it. We yee’d our finest haws as we pushed hard on community-chosen topics, driven by community-led collaborations. We welcomed @aubreybergauer , who challenged us to run it like a business. And @davidmcraney , who broke our brains with powerful research and interactive demonstrations on how what we THINK changes minds is very different from what actually changes minds. We debated. We knowledge-shared. We questioned the norms that govern #adops and #publishing. We also watched @instabeeler completely level-up his @beelerblazers game. And then, we went out to celebrate Texas Independence Day at the one and only @buckhornsaloonandmuseum . Was there line dancing? Yes. Was there lassoing? Also yes. And this is only the beginning, folks. The week has only just begun.

With more publishers relying on #AI, at what point is a publisher a publisher? This is the question @instabeeler has for us today. Because it’s like the age-old boat problem, right? You’ve got an old boat. Over time, you repair this boat. Month over month, year over year, boards are pulled up, parts are replaced... maybe you decide to go for a more on-trend espresso finish on that new plank for prisoners to walk. Because even pirates can have an eye for high-contrast design. But at what point is that original boat of yours a new boat? At the 50% mark? 75%? The same question applies to us publishers, as we look to AI to help us create content, optimize our workflows and operations, and more. (And then there are those “publishers” who look to AI to do it all.) Yes, this question may sound philosophical. That’s because it is. But it’s still an essential business question we need to ask ourselves. #publishing #adops #revenueops #digitalmedia

🎥 “Raise your hand if you’ve faced a declining subscriber base…” Or rising costs. Or a rapidly changing world in how people consume media and content. If that sounds familiar, you’re not alone - and that’s exactly what @aubreybergauer will be tackling at Base․Camp San Antonio on March 2nd. Watch to hear Aubrey, founder of Changing the Narrative, draw a powerful parallel between the challenges facing classical music organizations and those facing publishers today. Different industries. Same pressures. The good news? There’s a lot we can learn from each other. Aubrey will share how lessons from transforming orchestras and arts organizations can help publishers and revenue leaders rethink growth, loyalty, and long-term sustainability. If you’re navigating subscriber erosion, cost pressure, or audience fragmentation this session will resonate. We can’t wait to have you, Aubrey! #BaseCampSanAntonio #publishing #adops #audiencestrategy #communityovercomplexity

If publishers are the ones who get user data into the ecosystem in a trustworthy way — with user consent to participate in the process — shouldn’t publishers be able to turn that into a point of leverage? That’s what @instabeeler wants to know. Because right now, the way the marketplace is structured, it’s just assumed publishers are going to continue passing that information along. Even though it’s a privilege we can get that information from our users in the first place. What do you think? #publishing #adtech #digitalmedia #digitaladvertising #dataprivacy

💬 “This is the place to be, to help inform where we go as an industry.” That’s how @instabeeler describes #BaseCamp San Antonio - and anyone who’s been knows exactly what he means. Base.Camp has never been about passively sitting in sessions. It’s about people showing up, finding their people, and getting to work on the problems that actually matter. It’s a space where attendees are heard - before the event, during the conversations, and long after everyone heads home. People come looking for something that unlocks a new idea. A new perspective. A moment that helps them move their company - or their own career - forward. And when those moments happen, the conversation doesn’t stop. It continues. That’s the magic worth protecting. A community that rallies around ideas, asks the big questions and the small ones, and helps push publishing and operations forward - together. #adops #revops #basecampsanantonio #basecamp2026 communityovercomplexity