New work – Making Waves for @postnord_sverige@svenskafrimarken
For centuries, Sweden has been a country of innovation. From engineering breakthroughs like the implantable pacemaker to social innovations such as shared parental leave. To highlight this strong legacy, the Swedish postal service PostNord has released a series of five international stamps, each depicting a Swedish innovation that has made waves far beyond our borders.
The challenge for our designers was to find a common visual language for five innovations that are more or less abstract. The solution was to zoom out – finding a coherent language that could encapsulate them all – and then zoom back in, adding small figurative details that hint at each specific innovation.
Designed to travel far.
@bedowdesign
Book cover. ”Våran pojke” – the follow-up to the critically acclaimed ”Häng City” by Mikael Yvesand. Released August 2025.
@satanbroberg@bokforlagetpolaris
Sweden has a long history of innovation. Perhaps it is our strong welfare system that has encouraged companies to invest in new ideas. Or maybe it is simply our cold climate that has forced us to be a bit more inventive to keep up with the rest of you. Either way, @postnord_sverige aims to highlight Sweden’s innovative spirit with a series of stamps featuring five very different innovations: the pacemaker, solar-purified water, telecommunications, digital music streaming, and shared parental leave. So what do they have in common? They all make waves – from our small, slightly frozen corner of the world to the rest of it.
01. Insight
PostNord’s new stamp series showcases five Swedish innovations: the pacemaker, solar-purified water, telecommunications, digital music streaming, and shared parental leave. The stamps required a simple visual language that could represent a series of five very different motifs, while still being intricate enough for each stamp to function as a standalone piece on an envelope.
02. Concept
What connects the five innovations is that they all, in one way or another, send signals out into the world. Whether it’s a telephone exchange that literally transmits signals, or shared parental leave making waves in society, the idea remains the same. The project was therefore named Making Waves, and a wave-based illustration style was developed to represent the different innovations.
03. Solution
The limited surface area of the stamp required the motifs to be simple, yet sufficiently figurative to clearly distinguish the five innovations. The execution of the line-based illustrations conveys waves, and a total of nine different colors are used to print the five motifs. The result is a cohesive series of five stamps, where each motif must interact with the others while also being able to stand on its own.
It’s not an Olympic gold medal, it’s the logo of Visuelt – Norway’s finest design award. Perniclas Bedow will serve on the jury for this year’s award.
@grafill_@visuelt
•• New work by @bedowdesign ••
💥New work – Honest Packaging for @gbgtbox !
As some of you might know, writing is a in important tool in our process. It’s about dressing the words in a fitting attire that is relevant both to the client and their customers. At the same time, we seize the opportunity to entertain—because that’s how a brand becomes not only relevant but also memorable. What we write, we often refer to as a brand narrative, and for GBGT Box, it took over a year to complete.
First came A Lovely Atmosphere, which explains why GBGT Box does what they do. And now, the narrative is completed with its sequel, Honest Packaging. Together, they form Honest Packaging for a Lovely Atmosphere. By using this brand narrative as a foundation, the design may not feel like a walk in the park, but at least it’s like having a map while hiking through the forest.
🎖️ use #helveticaposter to get featured!🎖️
Sponsors and Collaborations @kunstudio.gr
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New work! Brand strategy and design for Inventure – Ignite the Few, to Accelerate the Many.
Many talk boldly. But only a scarce bunch dare to walk the talk. Inventure is one of those rare firms that turn words into action. They back the few — and when they do, they go all in. Because true imagination doesn’t just build companies. It makes life better for all of us.
Ignition and acceleration became the cornerstones of the logotype. The first part sparks. The second races forward, tilting upward with momentum. But an identity is more than a logo. Headlines were designed as vessels of acceleration, pushing into a brighter future. Colours and gradients nod to the flame — the spark that sets everything in motion. The result: an identity that dares to win.
#branding #brandidentity #branddevelopment #visualidentitydesign #graphicdesign #logotype #logo #logodesinger #typography #typedesign #bedow #inventure
BEDOW 20 YEARS!
From passion projects like kombucha to thousands of packs for Coop, packaging has always been a playground for us. It’s a chance to entertain, to put a smile on people’s faces. Here’s a selection of packaging we’ve created over the years.
#packaging #packagingdesign #shelflife #typography #graphicdesign #labels #branding #bedow
