From garage dust to thirty thousand dollars in wedding gold.
Shawn OāConnell did not just rent out his vintage Mustang; he sold an unforgettable moment.
Whether you are looking for a side hustle or growing a full-time business, the secret is the same: stop selling the product and start selling the experience.
Shawn focused on three main strategies.
First, he sold the feeling, realizing that people want a core memory for their wedding day rather than just a ride.
Second, he leveraged the right platform to handle insurance and logistics so he could focus on promotion.
Third, he stayed in his lane by mastering one specific niche. Tag a friend who has a hidden gem in their garage and follow for more business insights.
What experience would you curate?
How do you get 200 peopleās attention at 10am on a Wednesday? Hand out $100 bills to folks who answer trivia about the celebrities in your video series. Last week, me and @heyfeifer presented sponsors with the best of what @entrepreneur has to offer, and it was a blast.
Cc: @iab_com
The longer Iām on dating apps, the more I realize that they tricked us - just like Netflix did for the entertainment biz - into thinking convenience could satisfy what we wanted long term.
Think about it, guys - what would actually make your job experience better?
Check out āGetting Nakedā by @mark_grayson_ wherever you buy or listen to books!
A lot of young men are saying they donāt know what women want.
And instead of asking womenā¦theyāre asking podcasts, influencers, and other insecure men.
Hereās the truth: women donāt want perfection. They donāt want dominance. They donāt want a performance.
They want emotional security. Authenticity. Confidence that isnāt fragile.
And women ARE out here telling us this. The comments from this semi-viral post on Bad Bunnyās confident and fluid masculinity prove it. Women respond to men who are confident and comfortable in expressive and expansive masculinity.
You can have muscles and money and still repel people if your entire personality is built on bitterness.
The most attractive trait isnāt āalpha energy.ā
Itās being solid in who you are.
Are we ready to talk about that? š
#datingadvice #modernmasculinity #confidence #selflove #mensmentalhealth
