BABAWALE

You can do great things from your little corner Here I was, trying to create a path for me in life with a “danfo”, bicycle, and chess. Who would have thought I could break into new heights with it. Last year, I released a documentary on my research with economics in UNILAG that featured a proposed plan of BABATUNDE ONAKOYA hosting a mobile chess tournament with the BB LUXE RIDE’s creative ecosystem. Tunde has always been a big inspiration to my creative project and I felt humbled stepping into his chess in slums hub, understanding what solidifies his love for the craft he does - uplifting children to discover their innate strengths with chess. The plans he has coming is so great, and I feel so grateful to be a part of this historic feat coming. Tunde will use the BB LUXE RIDE’s Volkswagen Vanagon for a mobile chess tournament in UNILAG, LASU, and other schools, (where students will get into the BB LUXE RIDE incubator for a face off with him, around different faculties and hostels) he says he will also add a price of 1million naira for anyone that could beat him in any of the stops. After the mobile chess tour round Lagos, we will commission that same BB LUXE RIDE’s Vanagon at NAHOUS federal palace where it will be stationed as an ART piece. This commission will take place at the historic feat coming on which Tunde and his team will announce soon. It didn’t end there, Tunde has also decided to collaborate with us @bbluxeride_collectibles to design the chess in slums OFFICIAL merchandises and art works, I was honored to show him the first design, a futuristic set up of the BB LUXE RIDE at the Lagos - Calabar coastal road with the chess in slums community, we will produce this 3-D design on various merchandise and art works. This is the first of many designs coming in this wonderful collaboration project. As Tunde said, “people will be able to collect these chess inspired pieces as an art form” P.S - he changed his fit to the BB LUXE RIDE link bridge polo and said “let me ask the children how I look, they will always tell me the truth” that struck something within me.

“NAVIGATING THE MIRY CLAY: A BB LUXE RIDE 1st year anniversary research documentary by BABAWALE” The BB LUXE RIDE is the world’s first mobile creative incubator. By simply sending a message to our instagram, we pull up to your doorstep or any desirable location with our creative ecosystem and you’ll be charged at just five hundred naira per hour. Reminiscing on our journey, I was trying to create a new market, most people didn’t understand us initially, so they boxed us into “video shoot and bicycle rentals” of the creative economy. So one day while studying Macro economic theories, I came across Keynesian principle, Keynes postulated that “demand creates its own supply”. Looking at this principle through the lens of BB LUXE RIDE, we applied it and went through significant transformation shifting our economic operations from creating demand, to supplying existing creative demand.... Now creatives in any sector of the economy will find the BB LUXE RIDE useful in unique ways that resonates with their purpose. We generated over a million naira shortly after that, We also sold merches, had million naira brand deals from Astro Africa, to Cardiff polo city in Ibadan, and Gymrat collections shooting our revenue to over N5M in less than a year. I sent Babatunde onakoya this exciting idea via email, he could decide to host a mobile chess tournament with the BB LUXE RIDE...in UNILAG for example, we could play across faculties/hostels. All these can be in form of a content series, that is, we give the people a platform to express themselves with our creative ecosystem while we capture it as a movie to inspire and bring positivity to others. Now even better, the BB LUXE RIDE made some key changes which includes, a 3 seater sofa for ON-MOTION contents and lifestyle, a golf and cycle club, an emblem engraved that represents SELF retrospect - a symbol of BELIEF and REMINDER of HOPE to the dreamers; we aim to connect with more top creatives globally, showcase more recreational areas in Nigeria, while promoting more of our true African CULTURE, individual ART and TOURISM. Babawale, 400L Bsc. Economics finalist and scholar, UNILAG, Creative director BB LUXE RIDE.

-CREATIVITY TO YOUR DOORSTEP- Today, the BB LUXE RIDE invited the super creative Royz @royzkingin to the doorstep of creatives at the faculty of social science UNILAG to discuss the future of our generation in the creative sector of Nigeria. Welcome to the creative side of ROYZ who has found a perfect way to immerse his SELF belief into his craft. Truth be told in this day, our generation lost hope in the system of the society. This has caused chaos in the society, with people picking sides, taking different directions, most are not even sure what to believe in. This made us go back to our roots and history to find the TRUTH. On our journey, we discovered we had to destroy and re-create our SELF and MIND that was built for us by the society, to discover and fulfill our true SOUL and PURPOSE. The ability to CREATE is the gift given to us, and the strength to KEEP GOING comes from the RESILIENT spirit of Naija which we embrace. And that is what the BB LUXE RIDE represents, a platform of hope and a pathway to explore your inner SELF creatively in a way that impacts the society positively. Now this is, how Royz’s mindset has been shaped through the different social environments he grew up in, how he draws inspiration from creativity and how he expresses his true ART, SOUL, CULTURE, BELIEF, ETHICS and SELF creatively with the BB LUXE RIDE by exploring our creative ecosystem 🚍🚲♟️🖼️🏌️ Express your true art with the BB LUXE RIDE and create your content with the lifestyle we provide for your SELF creativity.

The beautiful piece I wrote on my taste in Rap/Hiphop is still VALID Kill the EGO to grow the ART. The real ones never die. When the noise and clout fades, you’ll find us breathing fine.

Coincidence or are my dreams in sync with the core growth and structure of the new Nigeria? I remember few months ago congratulating @taiwoyedele on his appointment as the minister of finance, telling him a strong strength to developing this economy is to start from the grassroots, by supporting INDEPENDENT students & Gen-z’s ideas and research for a knowledge-driven economy (not just ordinary ideas, but those who go the extra mile to execute and are willing to painstakingly conduct the research across different areas of the nation, and determine the economic viability of the ideas). And few days ago I saw the FG announcing a 500M$ grant to research and a knowledge driven economy I also announced we will be commissioning a BB LUXE RIDE Volkswagen vanagon that will be custom built for tunde onakoya’s university chess tournament across universities in Lagos, at NAHOUS, in the federal palace hotel. And the commissioning of another BB LUXE RIDE Volkswagen vanagon that will be custom built for JRandle centre, the Lagos museum. And I just saw today that FG and @honhannatumusawa plans on revitalizing national museums and 7 star hotels to boost tourism and the creative economy. Again, coincidence or I’m in sync. Either ways I think I’m on track and about to position the BB LUXE RIDE where no creative brand has ever been, at the same time leading and influencing Nigerias creative economy for the greater good of Nigeria. “We went from creating demand, to supplying already existing CREATIVE demand” - BABAWALE (2025 “BB LUXE RIDE economic theory” research documentary inspired by JM Keynes) -BABAWALE 2026 Creative director BB LUXE RIDE Practical economist ❤️

Let me put you all on game real quick. There is a new creative brand taking over the streets, keeping your favorite creators, creatives and art 🖼️ creators on their toes. The BB LUXE RIDE collectibles, our merchandise designs are second to none. Attention to details on our art works are global museum art standard, fine finishing of our 3-D globes and keychains with affordable pricing. This is the first of its kind, hence the reason your favorites may try to gate-keep… The BB LUXE RIDE collectibles have no competition in the creative space of Nigeria. When you purchase any of our art collections, be rest assured you own a limited edition you won’t find on anyone else. The designs are produced in limited units, you won’t find our designs on anyone else, not even another fashion brand. To purchase, walk into our store at the gift shop JRandle centre. Or send us a DM on IG to facilitate the transaction faster. Worldwide delivery.🚚 🌍 Send us that DM today, add our collectibles to your collections ❤️

Was walking into the @bbluxeride_collectibles store and then coincidentally met with a gentleman who was making enquiry about the BB LUXE RIDE works that caught his attention at the gift shop. It feels good to be well respected by the art and creative community in Nigeria. Proud of how far we have come 🤲🏽

Met with @dotundavid_popoola of the @scrapartmuseum while inspecting the @bbluxeride_collectibles at the JRandle centre, and I can reassure you all that the BB LUXE RIDE link bridge will come to life and be installed at the JRandle centre. #babawale #dotunpopoola #scrapartmuseum #jrandlecentre #bbluxeride

Visited the J. Randle Centre for Yoruba Culture and History to view and purchase more pieces from @bbluxeride_collectibles and I’m still obsessed with how the brand blends culture, fashion, and storytelling.🖼 Also excited to see them become the official fashion and art partner to Tunde Onakoya and the Chess in Slums Africa community.♟️ Took time to explore the museum too and it was such a beautiful experience soaking in the Yoruba heritage, history, and art. If you haven’t visited the J. Randle Centre for Yoruba Culture and History yet, you should.❤️

I’m sure by now we are all aware that the @bbluxeride_collectibles are the fashion and art brand partner for @tunde_onakoya and his @chessinslums community, we will be producing merchandises for his brand and also artworks amongst other art forms. But why did Tunde Onakoya choose us instead of the other global fashion brands that reached out to him for the same opportunity? Walk with me… #jrandlecentre #bbluxeride #creative #explore #art

We will be rebuilding several Volkswagen vanagon into our signature custom built mauve ride. Just as we rebuilt a Volkswagen vanagon into the first mobile creative incubator, we will replicate this by rebuilding several Volkswagen vanagon into a mobile creative incubator for our collaborative project. Each vanagon will be uniquely built (No 2 BB LUXE RIDEs will have same design), while maintaining our signature mauve color. Through the @bbluxeride_collectibles we will then produce a 3-D design of each uniquely built mobile incubator on artworks, beautiful merchandise and other art forms. I’m super excited to execute this, ride with us ❤️

Greatest song in the world right now, damn 🔥 @angeliquekidjo @ayrastarr I’m convinced some songs are from angels