When @luckypunkprojects first asked me to direct and shoot visuals for the @baucomdenim rebrand, I knew we needed to show that Kelsey really means it when she says, “Handmade to measure every time.”
Our decision to show that it really is Kelsey doing every step from measuring to making was 100% intentional. I think some brands shy away from showcasing their small but mighty teams because our overly online world tells us to make everything feel larger than it is to be taken seriously or be perceived a certain way. I think that’s a big misstep for a lot of brands because in reality, people love to feel connected to who’s making their stuff. The care and intentionality that Kelsey puts into making every pair of these pants by hand is large in part what makes people feel confident when investing in a pair.
We didn’t have to “create” a brand story for Baucom. We just had to show up and showcase what they’ve been doing all along: making super incredible workwear, made to measure, every time.
Creative strategy, production, web design: @luckypunkprojects , @thisiscallahan
Stills, motion & direction: @katedearman 🙋‍♀️
Awesome workwear: @baucomdenim
We are so excited to share the new look for @baucomdenim ! 👖💙🙌
Kelsey Baucom makes heirloom-quality workwear in Nashville using traditional techniques and antique machines. All of her made-to-measure pieces are fully customizable, too! Check out the (shiny new!) website to book your consultation today.
đź“· stills, motion, direction @katedearman
⚡️creative strategy, production, web design @luckypunkprojects@thisiscallahan
👯‍♀️👯‍♀️ @tiffanigoddard@maconmorrow@piapatra_@sissygoldfeets
So excited to finally share this with everyone! This is a peak inside my studio where I’ve been cooking up some custom jeans. If you are local to Nashville, contact me for an appointment! For those of you who are not local, website will be coming to you soon with made to order customizable options. ✂️👖🛠️🪡
Special thank you to @rjsilvi for putting in all the time and effort into making this video happen!
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#selvedge #selvedgedenim #japanesedenim #denim #customdenim #jeans #fashion #womensdenim #womenindenim #denimdudettes #heritagestyle #heritageworkwear #handmade #vintageworkwear #slowfashion #denimdudes #denimondenim #denimjeans #vintagedenim #denimgirl #americanmade #madeintheusa
Night Market Friday 5/29
5-8pm
1210 7th Ave N
We're gonna have @saltceramics@silvvertooth and @goldfeets set up in addition to jeans, boots, and vintage!
There will be ceramics, silver jewelry, jeans, boots, belts, wallets, and more, all #madeinnashville
We'll have drinks, come through!
@baucomdenim
Welcome to our little denim & shoe paradise!👖👞🌿 Stop by say hi and check out our retail space:
Tuesday- Friday 10am to 6pm
Saturday 10am to 4pm
It’s all about the details, baby! These gorgeous custom overalls were made with our 11oz Japanese Indigo Monroe selvedge denim, feature bright 2-tone stitching, buckle back, a special pocket for gardening shears, and finally a whopping 44 inch inseam!!! So happy we could make his overall dreams come true!! 👖🍊🍋🪴💙
Finishing up a seat & waist adjustment đź‘–
If you or someone you know needs one, stop by! Got questions? Feel free to dm or email me [email protected]
Hi, we’re alive! First and foremost, we want to say THANK YOU for all the support of Baucom Denim! As a small business, every order means everything to us and we are incredibly appreciative. Due to an overwhelming number of orders, custom orders are currently closed for the first time…ever. To join the waitlist and be notified when orders are back open, subscribe on Baucomdenim.com. In the meantime, please enjoy these beautiful photos of the space that @katedearman & @thisiscallahan shot. PS our alteration & denim repair queue is still open :)
