Basora®

FRED’S. Developed in collaboration with Gerard Tejero Studio, this 360° branding project for a tiny ice cream shop in Barcelona covers everything from product definition and naming to brand tone, interior design, and graphic identity. The name Fred (cold in Catalan). @gelats_freds Making of coming soon.

Some of the assets designed as part of the identity of @diskoteka.pizza a funky hi-fi pizza bar from Prague. #basora #branding #logo #70s #funk

Han estat gairebé dos anys desenvolupant el projecte de @francabarcelona , un projecte d’uns valents que creuen en les coses ben fetes i sense pretencions. Juntament amb la Fran, El Gianmarco i el Josh i amb l’ajuda d’un dream team hem desenvolupat l’estratègia, el concepte, l’interiorisme, la identitat visual i la comunicació intentant que fossin capes ben conectades de la mateixa narrativa. Un restaurant de cuina tradicional inventada que s’expressa desde l’espai, la gràfica i l’experiencia. El millor restaurant de Barcelona. ;) It has taken almost two years to develop the @francabarcelona project — a project led by brave people who believe in doing things properly, without pretension. Together with Fran, Gianmarco, and Josh, and with the support of a dream team, we developed the strategy, concept, interior design, visual identity, and communication, shaping them as well-connected layers of the same narrative. A restaurant of invented traditional cuisine, expressed through space, graphics, and experience. The best restaurant in Barcelona. ;) Dream team: @paula.norberto (design) @palabraestudio (strategy) @isabellakilloran (consulting) @am_marta @oriolferrerfrau (architecture) FULL CASE ON OUR WEBSITE #basora #branding #visualidentity #francabarcelona #narrative

Graphic identity design and typographic concept for the @carolinaherrera Spring 26 collection presentation in Plaza Mayor, Madrid. The identity development was led by the great @oriolcorsa The identity is a tribute to the city’s street signage. In the 1930s, the City Council commissioned the School of Ceramics to create illustrated plaques, each one telling the story of its street. Decades later, in the 1990s, master craftsman Alfredo Ruiz de Luna produced over 1,500 new tiles — a historic ceramic tradition from Talavera de la Reina — distinguished by their baroque typography and elegant ligatures. Thanks to the excellent digitalization of this typeface by @manufacturastipograficas , we were able to develop a flexible identity applied across multiple physical and digital pieces. #basora #branding #typography #madrid #carolinaherrera

Breto, Not for Humans Concept Store & Wellness Shop @breto.store was conceived as a disruptive proposal within a fast-growing market: the premium pet wellness and care sector. From a strategic standpoint, we positioned the brand in an aspirational territory, elevating the category and moving away from the traditional perception of dog grooming. The concept is built on a clear premise: to blur the line between animal aesthetics and wellbeing and the world of human beauty & wellness. Breto is not just a grooming space; it is a concept store where design, experience and ritual coexist within a carefully curated environment. Team: Strategy @palabraestudio Design @paula.norberto Typography Stawix #basora #branding #dogs #graphicdesign #grooming

This is the latest project we did with our beloved @nomadcoffee team, the redesign of the pack. The existing pack worked, but we wanted to turn it into a more desirable object. The idea came from Abel, one of the Nomads, and we spent almost a year making tests and prototypes of the pack with real materials to solve problems that arose when we considered all possible scenarios. Whole beans, ground coffee, where to place the seal... Art direction of the pictures by @escola.studio READ THE FULL NOMAD CASE IN OUR WEBSITE

Campaign for @yeraicorttes Tour 2025. Not included on the final release but they are part of the process we value. Photography by: @migueltriano & @pueche #basora

Throughout this year, we have been developing the strategy and identity of Hausmann @hausmann_mike , a woodworking studio in Barcelona focused on designing and building custom-made furniture in solid wood, striving to maintain the essence of traditional joinery. It’s a strong commitment to reviving the art of well-made craftsmanship. We have aimed for the brand to exude both tradition and elegance in equal measure. The typography used is Brown from @lineto_com . For the photography, we collaborated with @enricbadrinas . READ THE FULL CASE IN OUR WEBSITE

Some of the record covers we’ve been designing together with @josequintanar_artist for the ambient record label @balmat.cat All the illustrations by @josequintanar_artist Typography: Unica 77 by @lineto_com #basora #recorddesign #illustration #ambientmusic #graphicdesign

Avui ja em puc morir, hem fet uns títols per al nou videoclip d’@estopaoficial que tornen després de 5 anys sense publicar un disc. Moltes gràcies als masters de @glassworksvfx barcelona per pensar en nosaltres per aquest somni de projecte. Visca Estopa i visca el Seat Panda! El video complert està a l’insta de glassworks. #basora #estopa #title #seatpanda #typography

We are thrilled to present a very special project we’ve been working on for the past few months—the debut EP and singles from the incredible artist Ruthlss 😈 @ruthlssmusic This release is a euphoric tribute to ‘90s rave music and high-energy club tracks. We’ve had the pleasure of collaborating with the amazing photographer @daveast 🫂, whose work provided the foundation for our typographic treatments. A huge thank you to @amf_records , @amf_selectfew , @thisismusicltd for their trust! #basora #records #ruthlss #graphicdesign #typography #motiondesign

We had the pleasure of guiding @_meltmeltmelt_ through its strategic transition from @glassworksvfx We began by defining the brand strategy, identifying the best ways to ensure a smooth transition. Then, we designed a visual system that reflects Melt’s new essence—not only as a leading post-production company but also as a creative powerhouse. Their new identity highlights visual and interactive experience design, embracing a craft-driven yet contemporary approach, where experimentation plays a key role through their Lab. For this project, @paula.norberto and Josep were in charge of design, @palabraestudio and @maria_de_la_ele led the brand strategy, while @_filstudio_ developed the website. 💡✨ #Branding #Design #Rebranding #CreativeStrategy #VisuaIdentity #Melt #GlassworksVFX #BrandLaunch #ExperimentalDesign