Writer. Creative director. Agency founder. And now, jury member.
Our Co-founder and CCO, Anuya Jakatdar joins the Film Broadcast jury at the Kyoorius Creative Awards 2026.
Nykaa didn’t just put up a billboard.
They scheduled the sun.
At 2PM, when the heat peaks, the message hits harder.
Because the environment becomes the amplifier.
That’s not outdoor advertising.
That’s contextual engineering.
When temperature becomes tension,
and tension meets the right product cue — persuasion feels natural.
No extra media spend.
No louder copy.
Just sharper timing.
This is how modern OOH works.
Not by visibility alone.
But by relevance in the right moment.
Smart brands don’t shout louder.
They choose better moments.
#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising
[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]
@girishnarayandass , Co-Founder and Chief Creative Officer, @barebonescollective , shares a clear-eyed view on the creative shifts shaping Indian advertising.
Read more on IMPACT Magazine (Link in Bio)
By @bhatiasahab101
#GirishNarayandass #BaresBonesCollective #BrandBuilding #IndianAdvertising #CreativeLeadership #AdIndustry #LongTermBranding
IMPACT Magazine spotlights young independent agencies - unveiling their standout campaigns, challenges, and the edge they hold over big networks. Kicking off with Bare Bones Collective, proving how new-age independents are redefining advertising with fresh ideas.
Read more on IMPACT Magazine (Link in Bio)
By @bhatiasahab101@barebonescollective@anuyeah@girishnarayandass@swatidua_
#IMPACT #IndependentAgencies #Advertising #BareBonesCollective #Young #Bold #FYP
![Nykaa didn’t just put up a billboard.They scheduled the sun.At 2PM, when the heat peaks, the message hits harder.Because the environment becomes the amplifier.That’s not outdoor advertising.That’s contextual engineering.When temperature becomes tension,and tension meets the right product cue — persuasion feels natural.No extra media spend.No louder copy.Just sharper timing.This is how modern OOH works.Not by visibility alone.But by relevance in the right moment.Smart brands don’t shout louder.They choose better moments.#letsmarkezing #Nykaa #OOHMarketing #ContextualAdvertising[Nykaa billboard campaign, contextual OOH India, heat-based advertising, smart media timing, moment marketing]](https://sp1.picnob.com/p/pt_6747655570302367313030_0_b93aadc3ab1c4d2481b34e0c55d9c264.jpg?o=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&h=e23bfd97a62dac722c5b94e44a5da9a5)
