Two years of South Asian Beauty Collective 🙏🧿🎉
Inclusivity & representation have always been at the heart of what I do. Long before launching
@southasianbeautycollective , I was educating, consulting & advocating for greater South Asian representation within British beauty. That groundwork has shaped everything we have built over the past two years.
It was incredibly moving to hear members of the South Asian Beauty Collective family, including our very own Good Morning Britain’s
@ranvirtv &
@jksohalpr speak about the impact this community has had on their lives. In those moments, it became clear that this work goes far beyond beauty, it’s about identity, pride and creating space for stories that have long gone unheard.
As part of our two-year celebration, we partnered with our friends at
@bagsofethics on a limited-edition sustainable tote bags, designed by
@studio_jagsihra . Thoughtfully produced in Pondicherry, India using non-toxic inks and rich colour finishes, each bag was made by an 80% women workforce.
The design features the South Asian Beauty Collective marigold brand mark, a symbol rooted in heritage, reimagined through a modern, shisha-inspired pattern. Created to feel both timeless and versatile, it’s a piece that carries our story through spring, summer and every colourful cultural moment in between.
A huge thank you to
@creedfragrance for partnering our two-year celebration and standing with us once again, a ‘wild’ and wonderful journey, made even more special with the gifting of their new Wild Vetiver fragrance to our guests. We’re so proud to call you long-term partners ❤️
What’s next… The UK’s first South Asian Beauty Collective Awards are coming this year 🙏🧿 A defining moment for representation in beauty. Subscribe, stay connected, and stand with us as we build what’s next.
Venue
@jikonilondon thank you
@cookinboots for your love ♥️
Personalised touches from our incredible
@mimawrites
Photography, the talented
@amber_varghese_photography 
