Prima is for those who care about consistency across styles. Built as a system — from skeletal ultra-thin to poster-scale ultra-bold — with one clear, reliable logic throughout. It offers strong support for Latin-based and Cyrillic scripts, remains calm and usable in interfaces, and becomes expressive and confident in display. Prima includes a carefully selected set of alternates — flexible without being overwhelming: round Forma “a”, tailed j, humanist R, round Forma “G”, rounded punctuation, alternate tailed “Л/л”, plus numerals and arrows in circles and squares. One typeface, many real contexts. Explore it on our website 👉 link in bio. #ktfprima #kyivtypefoundry

Gotta change that “a”. In 1968, Nebiolo released Forma — a collective experiment led by Aldo Novarese, developed through an unusually collective design process as Italy’s answer to Helvetica. Ambitious, carefully engineered, and full of internal debates. One of them was small, but telling: the lowercase “a”. A single-storey “a” went public.
A more conventional double-storey “a” did exist — but remained marginal. Forma never fully settled the question. 54 years later, we picked it up again. While working on KTF Prima, that double-storey “a” stopped being a historical detail and became a typographic one — about versatility and rhythm. So we brought it back. And now, it’s here for you: in 7 masters. The fight scene Illustration is by @firstnamejaehyung #ktfprima #kyivtypefoundry

KTF Prima is out!👨‍🍼 Five years in the making, 7 upright styles are now officially available.
Read about it and test it on our website 👉 (link in bio). KTF Prima is a reliable jobbing typeface designed to move effortlessly from long-form reading to bold headlines. One system instead of too many.
Rooted in the Italian modernist classic Forma, originally designed by Aldo Novarese, Prima reinterprets its warmth, clarity, and timelessness for today. Started in 2020 as a private typeface for Yevgeniy’s own design practice, Prima grew into a full family through years of deliberate, real-world beta testing — paving the way to its official release. A fully integrated Latin and Cyrillic character set is just the beginning of Prima’s broader multilingual support. Type design
Yevgeniy Anfalov @yevgeniy_anfalov 
in collaboration with Vadym Axeev @axeev 
Assisted by @anna_kvlnko Video
Starring Vera Anfalov
Written & directed by Luis Janßen @luisjanssen1 
and Andrij Smirnov @andrij_smirnov 
Music: Eugen Kara @dusty_baron 
Gaffer: Irina Kirchner ueberzuckert 
Prop design: Jaehyung Kim @firstnamejaehyung 
Sound design: Eva Fischer @evaalotte Website
@olesgergun 🔵🟠🔴 #kyivtypefoundry #ktfprima