🚨 Have been quietly pushing on this for a long time😅🥹 🔊🔊🏀 Verrry excited to share that
@ledger has entered a multiyear partnership with the San Antonio and Austin
@spurs —making us the official digital asset education and jersey partner for the next three years.
The Spurs have the third-largest fan base in the
@nba , one of the youngest teams in the league (not to mention that iconic French connection with
@wemby ), and a real commitment to education and youth programs across Texas and into Mexico, and bringing it back to Paris.
Over the past few months, getting to know their team has been a joy. They’re generous, intentional, and honestly—I never thought I’d be spending this much time talking about sports or heading to Texas, but here we are.
I’ve never worked in sports, but I’m always drawn to partnerships that push real issues to the forefront: the future of financial literacy, identity, access. Players today are more trusted than most institutions. They’re shaping how the next generation thinks. We want to be part of that.
And somehow, through all of this, Ledger has become the first European company to ever be a jersey patch partner in the #NBA. Wild times.
Huge shoutout to my team who helped make this real. Can’t wait to see what’s ahead.