“SOLID FOUNDATION”
With @newyorksunshine
10ft chrome sculpture of stacked breakdancers, installed permanently at Adidas Orginals 135 spring st, NYC.
The piece lives at the intersection of New York City, Adidas, and breakdancing culture. Breakdancing was born on NYC streets, often on cardboard laid down wherever space could be claimed.
Cardboard was never meant to last, but what happened on top of it did. This piece pulls that foundation into a new context, using the abstracted shell toe shoebox as both platform and artifact. The dancers build upward, each one carried by the last, turning something temporary into something permanent.
Everyone say hi to Jack!
We brought @arcmusicfestival ’s mascot into Chicago through a hybrid CGI video that followed him across the city and into Union Park, the home of the festival. Shot on drone and composited with 3D animation.
To get here, we built out a series of AI tests, explored scale and movement studies, and transformed Jack from a flat 2D graphic into a fully realized 3D character. The process helped us find the right balance of surreal and believable, so Jack could feel at home moving through real Chicago streets.
🎥 CGI video by ARC
Strategy. Concept. CGI. 3D. Animation. Sound Design.
🚁 @stokesmachine
🧙♂️ @hype3dcreative
📣 @phdworking
We partnered with @arcmusicfestival to remix their merch into a CGI set made for sharing.
We focused on four ARC merch pieces: the FC Jersey, Racing Cap, Born Rave Die Tee, and Echo fragrance. Each was set inside a hyper-real version of the Logan Square Blue Line station.
We rebuilt the station digitally, modeled every product in 3D, and paired each piece with its own track. The suite of CGI videos gave the collection a larger-than-life presence before the festival even started, and it quickly became ARC’s most shared content across the weekend.
🎥 Merchandise CGI suite by ARC Strategy. Concept. CGI. 3D. Sound design.
To cap off the Topps x Lids x Mitchell & Ness Player Chase Series 2 campaign, we dropped one final visual.
A courtyard in NYC. Dozens of mystery boxes lift off and take flight — echoing the product’s move from exclusive event drop to nationwide release.
🎥: ARC
Strategy. Concept. CGI. 3D. Sound Design.
500k+ organic views across the campaign and counting.
What’s in the PCS2 box? We helped answer that.
As part of the @topps x @lids x @mitchellandness Player Chase Series 2 campaign, we designed a physical museum-style build that brought the contents of the mystery box to life—before it was ever opened.
Inside the booth was a two-plinth structure, each visitor was greeted with a @lookingglassfactory 3D display showing photoreal 3D hats, cards, prizes, and player highlights.
A custom-built iPad app allowed guests to select different object’s and explore the full range of possible pulls, from limited edition cards to 1-of-1 hats.
Part showroom. Part spectacle. All driven by the idea that even before you crack open the box, the chase should feel premium.
🎥: Build design, interface development, 3D modeling, CG rendering, and install by ARC.
To support the launch of the Topps x Lids x Mitchell & Ness Player Chase Series 2 Mystery Box, we created a three-part CGI campaign designed to drive excitement, explain the offering, and build momentum from early access through nationwide release.
🎥 Strategy, concept, design, modeling, animation, and edit: ARC
We built the new digital home for VSVSVS Inc., the creative practice of artist and designer @victorsolomon .
The site brings together Victor’s full body of work, from the NBA and WNBA trophy programs to collaborations with Kith, Bose, ESPN, and the NFL. It spans a range of formats. Jewelry, apparel, stained glass courts, collectible hardware, and more. All presented in a way that feels clean, quiet, and intentional.
Over the years, we’ve worked together on everything from the LeBron FaceTime filter to 3D visualization for the Chicago Bulls Ring of Honor trophies. This one felt like the right next step.
🖥️ Design, development, and custom code by ARC 👁️ Site live now at vsvsvsinc.com
@augmentedrealityco for @tyrrellwinston x @47
We teamed up with Tyrrell Winston and ’47 for a multi-layered activation at NBA All-Star Weekend.
From a flaming basketball inspired by NBA Jam to a custom “Halftime Report” video that highlighted limited-edition hats, easter eggs, and retro graphics, we built content that lived across screens, merchandise, a fully branded crane game, and beyond.
This wasn’t just motion for motion’s sake. Every frame, animation, and interaction helped reinforce the tone of the collection: Future Nostalgia and unmistakably Tyrrell.
The content extended to socials as well, helping amplify the energy of the activation far beyond the event space.
🎥: Social / Screen content, merchandise graphics, and world building by ARC
In partnership with @supper.supper
At Amazon Prime unBoxed 2024, we created a fully branded, controller-less 3-point shooting challenge to celebrate Prime’s new NBA and WNBA rights. With a custom 3D camera and Carmelo Anthony’s score as the benchmark, attendees competed for a signed ball, while a live leaderboard displayed scores and NBA ad insights—making for a high-energy, branded experience.
In collaboration with @salt_losangeles
@augmentedrealityco for @wearfigs x @teamusa 🇺🇸
Our Parisian gallery pop-up comes to life in true Figs fashion by showcasing lady liberties internal anatomy.
Beginning with this year’s Olympic and Paralympic Games in Paris, FIGS will outfit the 250+ healthcare professionals supporting Team USA Olympic and Paralympic athletes, and will provide uniforms through the Los Angeles 2028 Olympic and Paralympic Games.
In collaboration with @cncexperiences@motherdesign
Painting by: @emmabakerterhaarr
@augmentedrealityco exploration for the Cactus Jack apparel collaboration with 28 different universities, Mitchell & Ness, Fanatics, and Lids. Ideation, development, and production by ARC.
The commercial features a 3D recreation of Travis Scott, clothing items from the collection, and a personified version of pop-up stores that launched across the USA.
Thank you to:
@hype3dcreative@wa.ts.on@aimad_bro
Dylan
