Welcoming
@so_me_ma_sen to ATRBUTE!
So-Me is a multidisciplinary French artist working across graphic design, directing, music, and production. Best known as the longtime art director of Ed Banger Records, the label founded by Pedro Winter, he helped define its unmistakable visual identity from the beginning—blending pop culture, skate, graffiti, and bold color through iconic work for artists including Justice, DJ Mehdi, and Sebastian.
He has built an internationally recognized practice spanning design, photography, filmmaking, and music, shaping a generation of electronic music culture in France and beyond.
Beyond his visual work, he has directed music videos for artists including Justice, Kid Cudi, Duck Sauce, MGMT, Kanye West, and Major Lazer, earning two MTV Music Awards.
He also made his feature film debut with Banger, released on Netflix in 2025, a satirical comedy inspired by his experience in the electronic music scene, starring Vincent Cassel and Mister V.