Can you actually see the difference with 3M™ Scotchgard™ Protector?
Yes. Here's why:
3M Scotchgard Protector is an innovative technology that includes copper-containing granules made with a proprietary 3M™ ceramic coating, allowing copper ions to release slowly over time, helping to prevent the ugly black streaks caused by algae. Atlas shingles with 3M™ Scotchgard™ Protector will keep your roof's pristine appearance for years, preserving its beauty and integrity.
#roofing #roofingcontractors
At Atlas, we take pride in the products we produce. Our asphalt shingles aren't just built to leave a lasting impression, they're crafted with a clear purpose - to protect what matters most.
𝗧𝗿𝘂𝗲 𝗼𝗿 𝗙𝗮𝗹𝘀𝗲? Color is the only indicator of solar reflectance performance.
Keep reading to see the answer...
𝗙𝗮𝗹𝘀𝗲: Color is NOT the only indicator of solar reflectance performance.
Yes, lighter colored products are generally more reflective than darker colors, but color is not the only indicator of solar reflectance performance.
Roofing material surfaces with a higher SRI will be cooler than surfaces with a lower SRI under the same solar energy exposure, especially on a sunny day (the higher the SRI number, the more reflective the shingle). 𝗨𝘀𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗵𝗶𝗴𝗵𝗲𝗿 𝗦𝗥𝗜 𝘃𝗮𝗹𝘂𝗲𝘀 𝗰𝗮𝗻 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗰𝗰𝘂𝗽𝗮𝗻𝘁 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗮𝗻𝗱 𝗿𝗲𝗱𝘂𝗰𝗲 𝗮𝗶𝗿 𝗰𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘂𝘀𝗲.
For more information, please reference the Cool Roof Rating Council: CoolRoofs.org
#roofing #roofingcontractor
🏁 Happy NASCAR Day!
Nothing beats the energy of race day, the speed, the strategy, and the fans who live for every lap.
Catch us May 30th at the @nashvillesuperspeedway at 6:30. Look for us on Jones’s hood 👀
Who are you cheering for this season? 👇
📣 Mark your calendars. The Atlas 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗧𝗼𝘂𝗿 is coming to a city near you!
We’re hitting the road with stops in 27 cities across the country, bringing you the tools, support, and strategies designed to help you grow your business. Join us to learn how to differentiate yourself in a competitive market and build a business homeowners choose.
Plus, you’ll get a chance to see the fully restored 1966 Ford Bronco that one lucky contractor will win next year. Every Atlas event you attend is another opportunity to earn entries and get one step closer to taking the keys home.
📅 Check out the full schedule above
🔗 link in bio
Big props to @arproofing for this install using Pinnacle® Pristine shingles in Majestic Shake. Tight lines, strong definition, and a color that works on every angle.
This is what quality craftsmanship looks like. 🤩
Today we celebrate the mothers, grandmothers, and mother figures who show up every day with strength, support, and care for the people around them.
Happy Mother’s Day to the women who make it all possible. ❤️
Solid work by @mdroofingdfw on this one. 🤩
They went with a full Atlas system, starting with WeatherMaster® Ice & Water in the critical areas, followed by Summit® synthetic underlayment, then Pro-Cut® HP42 starter, Pinnacle® Impact Class 4 shingles, and finished it off with a Scotchgard Protector hip & ridge.
Clean layout, tight lines, and built with materials that hold up. 💪
Those black streaks on the roof?
Not dirt. Not damage. It’s algae.
Algae forms when moisture lingers, especially in shaded areas, feeding on the materials in shingles and spreading over time. The result? A roof that looks older than it really is… and a homeowner who thinks they need a replacement.
This is where you come in.
Atlas designer shingles with @3m ™ Scotchgard™ Protector are built to help prevent those streaks before they start, giving you a stronger value proposition and homeowners a longer-lasting, cleaner-looking roof.
🎥 Use this video to show your customers exactly how algae forms and how Atlas helps prevent it.
Momentum is building.
Dax’s performance at the Carolina Clash wasn’t just strong, it set the tone for the season with three wins across the board. 🏁
We’re proud to have Dax represent Atlas in Victory Lane. 🔥 @daxterrellmotorsports
#AsphaltLife
It’s Cinco de Mayo! We’re celebrating, roofing style. 🇲🇽⚒️ The shingle sarape is back, bringing the perfect mix of craftsmanship and creativity to the job site.
Shoutout to @texasfamilyroofing for the iconic shingle sarape!
Tell us: How are you celebrating today? 🎉
Stronger partnerships start with shared knowledge 💪
We had the pleasure of welcoming the @ctlpro team to our Meridian, MS facility for an inside look at how our products come to life.
It is always great connecting with contractors who care about quality and craftsmanship. Thank you for spending the day with us! 💙
