Our intimate try-on sessions have returned ✨
DM us to reserve a private or group fitting at @nima.apartment .
Come slip into something beautiful, sip tea, settle in, and chat with us.
Photographer @nicolasuttle
Soft structure in a neutral tone.
This season’s winter bomber was designed with exaggerated cuffs and an oversized collar that softens the silhouette while still holding its shape beautifully. Feminine without feeling delicate. Protective without losing ease.
The neutral colour palette allows the textures, proportions and movement of the piece to speak quietly for themselves - something timeless, grounding and easy to return to again and again.
Pre-orders are open • come for a try on session soon!
#asu
Photographer ankeloots
Model @tildaelfsson
Stylist @liza_lombard
Hair and make up @amoribirch
Art direction @vidasylviaschiff and ankeloots
Set design @dspuccini
Studio @flashrental
Originally designed for pilots exposed to extreme conditions at high altitude, the bomber jacket was created as a form of protection - warmth, structure, movement, resilience.
Over time, it became something more.A silhouette that carries both strength and ease. Functional, but undeniably stylish.
Our ASU bomber draws from that history - fully insulated and designed to support the body through cold, rain, speed, movement and shifting climates, while still holding shape and presence beautifully.
An outer layer that protects your inner world, while making you feel deeply like yourself in it.
PRE ORDER NOW • 2 Sizes of each •
#asu
Winter capsule 26’ • Pre-order now •
Three colors • only 10 of each color-way • 2 in each size
Butter yellow & mustard • Black on black • Natural
Now insulated for extra warmth. Designed with locally spun 100% cotton canvas, locally dyed and locally manufactured.
#asu
ASU means tomorrow in Japanese.
For us, it’s always been a promise - of something softer, slower, more intentional.
And tomorrow… we’re dropping some news for our winter capsule.
#ASU #asucapsule
