We are here to make your job easier. From concept to screen, we're all about creating marketing impact. Our showreel highlights the diverse range of projects we've delivered, from powerful brand campaigns to unforgettable event experiences.
We understand the art of storytelling and how to connect with different audiences. Ready to amplify your brand's voice and create creative visuals?
Email us at [email protected]. Let’s turn your vision into reality.
#Assemblyclan #ImpactfulContent #BrandExperience #EventContent #CreativeProduction #StoryDriven
It was a dream experience to direct and produce #DiorRiviera Summer Party video with global ambassador @Eunwo.o_c at Tanjong Beach Club Singapore.
Thank you @diorbeauty for having @assemblyclan and me once again!
#DiorBeauty #DiorParfums #chaeunwoo
📝: Now casting. 🎥
We're hiring a Video Editor who cuts like a filmmaker — and ships at the speed of the industry.
The brief:
— DaVinci Resolve proficiency. Non-negotiable.
— Premiere Pro + After Effects fluency.
— 2+ years cutting professionally with a reel that punches above your years.
— Fashion and pop culture native — you can name three directors you study and tell us why.
— Fast hands. Sharper taste. You ship same-day cutdowns without losing the soul.
You'll cut and grade for Dior Beauty, Macallan, Raffles City, Marina Bay Sands, top celebrities and KOLs — campaigns that hit screens across Asia. And you'll sharpen your AI craft alongside ours. We work at the frontier — generative tools, AI-augmented finishing, new workflows shipping into real campaigns. You'll build that fluency with us, not in a course.
Apply: link in bio.
Send us your reel + a short note on three films or campaigns you'd cut differently.
#hiring #videoeditor #sgjobs
One final look at Beauty Vault 2026 — now living across @rafflescitysg .
It was always intended to feel like more than a campaign — but a seamless extension of the wider Spring/Summer world we created with Raffles City this season. Seeing the visuals move from film, to digital, to large-scale OOH placements throughout the mall this week felt like the final chapter coming together.
Always rewarding to see the work move beyond screens and into physical spaces where people can step into the world we imagined.
With @rafflescitysg 's Beauty Vault 2026 campaign film, the intention was to explore beauty through atmosphere rather than spectacle.
The creative direction centred around small, intimate moments — petals being gently plucked, sunlight flickering across skin, a final touch-up before stepping out into the city. Each frame was designed to feel observational and emotionally aware, balancing stillness with spontaneity to mirror the emotional rhythm of spring itself.
A quiet study of beauty, captured through moments that feel lived-in rather than staged.
Creative Director & Photography: @waltertan
Assistant Director & DOP: @tjtiwat
Production Agency: @assemblyclan
Assemblyclan Club: Anna & Eugene
Styling: @theisabellachan
Hair & Makeup: @alisontay.makeup
Production manager: @drshne
Model: Aria Ma (@arrrri_m ) / @mannequinstudio
Beauty partner: @chanel.beauty
Outfit: @lumine.sg
Following the launch of the Raffles City Spring/Summer 2026 campaign, Beauty Vault was conceived as a natural extension of the same visual world — softer, more intimate, but still rooted in the same editorial sensibility that shaped the wider season.
Together with @rafflescitysg , we wanted the transition between campaigns to feel seamless. From the colour palette to the lighting treatment and overall composition, every detail was considered to ensure Beauty Vault felt connected to the larger Spring/Summer narrative while still carrying its own distinct identity.
To bring the key visual to life, we worked closely with @chanel.beauty as the official beauty partner for the campaign. Their timeless elegance and refined approach to beauty became an important part of the creative direction — influencing everything from the styling to the final visual tone of the campaign.
A softer chapter within the same world, designed to feel luminous, modern, and quietly cinematic.
Creative Director & Photography: @waltertan
Creative & Production Agency: @assemblyclan
Assemblyclan Club: Anna & Eugene
Styling: @theisabellachan
Hair & Makeup: @alisontay.makeup
Production manager: @drshne
Model: Aria Ma (@arrrri_m ) / @mannequinstudio
Beauty partner: @chanel.beauty
Outfit: @lumine.sg
Not just a win.
Awards are never the goal, but they do serve as a reminder. That thoughtful storytelling still resonates. That detail still matters. And that is when the work is built with care, it finds its place.
Behind every frame was a series of decisions — to push a little further, refine a little more, and stay intentional about the work we were putting out. This one represents that process. The conversations, the iterations, and the quiet commitment to getting it right with the team at @rafflescitysg .
Awards are never the goal, but they do serve as a reminder. That thoughtful storytelling still resonates. That detail still matters. And that when the work is built with care, it finds its place.
Grateful for the recognition from @marketinginteractive_asia , but even more for the people who shaped the work and the journey that led us here. #MARKiesAwards
Yesterday was two shoots in one. 📸
The profile photos you'll see soon — creative directed, AI-produced, built from scratch in a room that looked nothing like the final image. I want you to see the future of @assemblyclan , and what we have been quietly building for the past 2 years.
And then the awards night. Where Dreams of Wonder came home with Most Creative Out-of-Home at the Markies.
Both required the same thing: knowing exactly what you're building before you start.
More coming. But first — the making of it.
Dreams of Wonder (@rafflescitysg ) won Most Creative Out-of-Home at the Markies Awards 2026. But this image isn't about the trophy.
It's about how we think now.
Every element in the cover photo was creative directed, conceptualised, and built through AI visual production — the set, the light, the world.
What you're looking at is the same thinking that built the Raffles City Christmas campaign: a belief that the idea is the production, and that constraints are just a brief waiting to be reframed.
Ten years ago, campaigns at this scale required the biggest agencies and the biggest rooms. Today, they require something harder to find — a team that knows exactly what it's building before a single shot is taken.
That's what AssemblyClan has become.
To @capitaland and @rafflescitysg — thank you for trusting a vision that didn't exist yet when we first walked into the room.
"Mannequins can only dream. You can actually buy it."
If you're a brand that's ready to build at this level — we're ready when you are. 🎬
The real test of a key visual isn’t how good it looks in one format. It’s how well it holds across many.
For the Capitaland Malls’ Spring/Summer campaign, we created a key visual which was rolled out across digital and in-mall screens at @rafflescitysg@bugisjunctionxbugisplus , @plazasingapura , and @funansg . Built to feel clean, cohesive, and adaptable, the visual was designed to carry the campaign across multiple spaces while staying true to one clear idea.
From first frame to final adaptation — every detail counts.
Creative Direction & Concept: @waltertan
Creative & Production Agency: @assemblyclan
Spring moves fast. Good thing we followed.
For @rafflescitysg Spring/Summer 2026, we built a campaign film that captures the moment before a decision becomes a feeling — where reflections shift, momentum builds, and style is lived rather than staged.
One of the most special parts of this shoot was bringing the story to life within the mall itself. From corridors and glass to the tenant spaces that gave the film its rhythm, every frame was rooted in the real energy of Raffles City.
For campaigns that need clarity, craft, and a strong visual system from start to finish, our inboxes are open— hit us up via [email protected].
Creative Director & Editor: @waltertan
Creative & Production Agency: @assemblyclan
Assistant Director & DOP: @tjtiwat
Shoot Assistants: @assemblyclan - Anna, Eugene, Michelle, Angela
Styling: @theisabellachan
Hair & Makeup: @alisontay.makeup
Production manager: @drshne
Model: Aria Ma / @mannequinstudio
