Go behind the scenes with SK-II Global Ambassador @mina_sr_my and see how her 70–7 Routine came to life ✨
After we sat down with Mina to see if she could take on the 70 second challenge, we went straight into filming it. And yes, we captured it in a single take, timed exactly at 70 seconds.
Between set lights, timing cues, light moments on set, Mina’s 70-7 routine came to life. Simple steps, no overthinking, just skin that keeps up ❤️
Two skin essentials for your best skin🫧
@mina_sr_my wears Facial Treatment Essence and GenOptics CC Primer Rosy.
✨ feels like: weightless hydration that sinks in fast
✨ looks like: bare skin with a natural glow
✨ works like: deep barrier care + brightening + SPF protection
✨ lasts like: skin confidence from morning to 7PM
Ever wondered if it’s possible to get ready in 70 seconds? We did, so we got @mina_sr_my to try it with us ✨
Introducing Mina’s 70–7 routine 🫧Just 70 seconds in the morning with Facial Treatment Essence and GenOptics CC Primer, and your skin keeps up all the way till 7PM.
It’s the kind of routine that fits right into her off days too, whether she’s at home getting a quick workout in, catching up with friends, or sneaking in a dance practice. Nothing complicated, just crystal clear skin.
No touch-ups, no filter, no panic ❤️
On the go with @laurencefortincote 🎧🌟🤍
Wear GenOptics CC Primer for a quick and easy skin fix when you are on the move. Our 5-in-1 CC Primer instantly moisturizes, brightens, firms and protects your skin from UV rays. Throw them in your bag for car rides, errands, or meetings, alongside with our Facial Treatment Essence for visibly glowing and radiant skin.
Available at SK-II 🫶
SK-II End of Spring Picks 🌸🌼🫧
Longer days, softer light, and a shift in the air. As the season changes, give your skin the deep hydration and radiance it craves to stay fresh, balanced, and glowing. Discover your bare skin essentials for your ritual this new season.
Bare skin ritual, passed down ♥️
For Single’s Inferno star Choi Mina Sue, it started at her mother’s vanity with SK-II Facial Treatment Essence.
A ritual inherited.
Now made her own.
This Mother’s Day, it’s @minadori222 turn to share it back with her mum 🫶
Last night’s red carpet ready 🌟 with Zoë Kravitz and celebrity make-up artist Nina Park
Behind the scenes of Zoe’s glam where bare skin became the first canvas. In a year where Fashion Is Art, skin is the foundation of every look: sculpted, intentional, and expressive.
Skin by @ninapark using:
- Facial Treatment Clear Lotion
- Facial Treatment Mask
- Facial Treatment Essence
- GenOptics InfinitAura Serum
- Skinpower Re-New Airy Cream
PITERA Insider Club Sightings
The best week at SK-II PITERA Insider Club. Thank you to everyone who made the trip to visit us! We loved how open and candid our conversations were and sharing with you all the exciting things we have lined up ♥️
So... what’s next? 💌
A night to remember ✨
Our Global Brand Ambassador @annasawai joined us in Mumbai to celebrate a milestone moment for SK-II. As a long-time user, Anna doesn’t just represent the brand she embodies the confidence of PITERA™.
Get a glimpse of what went inside the House of SK-II launch event, where beauty and heritage came together to commemorate this new chapter ✨
We brought the SK-II pickleball pop-up to Xiamen, China 🍧🎾
Step onto the court with @nanaouyang and @ningchang0904 as we put theGenOptics UV and CC Primer to the ultimate test – think sweat, sun and non-stop sprints.
Swipe to see more and drop by our counters to discover the full collection for yourself ❤️
Did you miss our pickleball events last year?
We’re serving it back with SK-II Tokyo first ever pickleball pop-up to celebrate the launch of our NEW GenOptics Green CC Primer.
Consider this our first serve with more coming soon to the world of SK-II ❤️
We celebrated the launch of SK-II India with our community, exploring the origins and science of PITERA™ and welcoming @annasawai to our family.
Swipe to discover more about the House of SK-II, and let us know where you would like to see this to pop up next❤️
