We recently had a pleasure of welcoming pupils from The Pointer School from Blackheath to the Haneker furniture workshop.
Visits like this are always a reminder of how valuable it is to open real working environment to young people, giving them the chance to see how ideas are turned into physical, crafted outcomes.
From joinery and precision cutting to spray finishing and final design, it was great to share a glimpse of the process behind what we do every day.
Moments like this really highlight how important early exposure to skilled trades and making can play an important role in shaping future pathways, whether that leads to further education, apprenticeships, or careers in the industry.
Thank you again to The Pointer School headteacher, teachers and pupils for visiting us. It was a real pleasure to have you, and you are always very welcome back.
Big Thank You to Lucia @asktheimpossible for being the driving force behind it all.
#futuremakers #furnitureworkshop #skillsforlife #community
@pointerschool@dukes_education@asktheimpossible
Can you create HUGE Cadbury’s Easter Eggs, to hide up and down the UK, as part of our real-world Huge Hides campaign? 🥚
As Cadbury’s brought back their digital “Worldwide Hide” for a second year, we were asked by Cadburys and Girl & Bear to bring the campaign to the real world by creating a series of HUGE 3m high eggs to “hide” across the UK, alongside the relaunch of the online platform. The Huge Egg locations were linked to the stories of eggs hidden on the platform, and so featured the stories of why they we are hidden there, and by whom. 🥚🐰
#AskTheImpossible #CreativeCampaign #Experiential #Cadbury #WorldwideHide @cadburyuk@wearegirlandbear
Congratulations to @huel on their recent sale to Danone! A huge milestone for a brand that has consistently challenged category norms and expanded the conversation around food.
How do you enter the public conversation around what it means to “eat complete” - in a world built for convenience, but not always nutrition?
Back in lockdown, when pubs could only serve alcohol with a “substantial meal”, many wet pubs without kitchens were facing a real problem.
So we created Huel Substantial Meal Boxes, ready-to-go kits with spoons, napkins, and Huel Hot & Savoury meals, helping pubs reopen with little more than a kettle.
What made it work wasn’t just the timing.
It was that the idea did what strong brand work should do:
• Solved a real-world problem
• Put the brand inside an existing public conversation
• Demonstrated the product through action
• Shifted perception
The best brand ideas don’t just advertise a product.
They make it relevant to the moment people are already living through.
#Huel #Danone #BrandStrategy #CreativeDirection #Advertising @lifeatdanone@danone.yogurt
We were asked by Deliveroo and The Romans, can you help us bring our bouquet concept to life for Valentine’s Day? 💐
In 2026, traditional relationship labels feel increasingly outdated. Instead, young Brits are embracing fluid, nuanced and crucially authentic ways of connecting.
We helped to create the packaging for their ‘New Arrangements’ bouquet collection, designed by @kaivakaimins , founder of Instagram’s ultra-curated floral studio LoverGirl, with relationship insights from dating expert and author Oloni.
#AskTheImpossible #ValentinesDay #MarketingCampaign #CreativeDirection #Design @deliveroo@helloromans
Meeting in the City today with the team behind @itsfiveid payments.
A proper “ask the impossible” kind of invention, your hand becomes your wallet, ticket, and key. One quick scan and you’re through.
Spent time understanding their ask and where they want to take it next. Bold thinking. Properly cool tech.
The future of payments might just be in the palm of your hand.
#fintech #payments #biometrics #innovation #futureofpayments
We were asked by Ecover and Manifest, to put washing up gloves on a dinosaur to launch Ecover's new Power Washing-up Liquid.
We of course said... anything is fossible.
So we designed and created some pre-hysterical oversized rubber gloves, as well as other props... including the kitchen sink.
#CreativeCampaign #Sustainability #Ecover @ecover_uk
When we set out to do a pop-up, we didn’t think it’d blow up like this. No frills, no hype just bold coffee and even bolder energy.
The support has been insane. We’re beyond grateful to everyone who showed up, shouted loudly, and made this day one for the books.
This is just the start.
Flat white or f*ck off.
#FWOFO #FlatWhiteOrFckOff #PopUpVibes #NoFluffAllFlavor
We didn’t just build a pop-up, we helped build a movement. Seeing it blow up like this? That’s what happens when you back bold ideas and actually make them happen.
Huge well done to the team and everyone who showed up to make this real.
#AskTheImpossible #InThisTogether #FWOFO #FlatWhiteOrFckOff
Tested. Tuned. Live tomorrow. 🎥
Come early. Come late. Come caffeinated or in need of one.
But come ready.
Flat white or f*ck off.
28 January. The Outernet. Tottenham Court Road.
#AskTheImpossible #FlatWhiteOrFckOff #PrStunt #ExperientialMarketing #StartUp
Big moment for us today.
We just screen-tested our project at Outernet London, and it’s fair to say we’re pretty excited. Seeing this idea land at this scale is something special.
Tomorrow, it all goes live with Flat White or F*ck Off. What started as a joke on a podcast by Rory Sutherland, then a brand mock-up, is now very real and happening in the middle of London.
Proud of the team, the speed, and the fact that we can produce something so iconic.
One of many projects, but definitely one we’ll remember.
#FlatWhiteOrFckOff #AskTheImpossible #ExperientialMarketing #PRStunt #MarketingCampaign
Flat White or F*ck Off™
Rory Sutherland’s perverse café concept comes to life this week at OUTERNET
Join us for the World’s Best Flat White™ at OUTERNET, Tottenham Court Road. 7am to 7pm.
@flatwhiteorfckoff
#flatwhiteorfuckoff #flatwhite #coffee #rorysutherland #popup #london
