Got to photograph @jacobgruth this past week for my people places project. Really excited about these and to get back started working on this project again.
SEND IT. is a marketing campaign designed with the Arc’teryx brand in mind. It focuses on bringing a relatability to the brand, advertising it not only to those facing extreme alpine conditions, but also to the city-dwelling population for their everyday life.
I worked on this project in my spare time putting together 2d and 3d designs for video, print, and store layouts. It was fun to get to hone in on some new skills going into this project for my portfolio, namely working in @florafaunaai and making my 3d renders pop. This is one of a few different projects I’ve put together in the last 6 months that I wanted to share here! Although this page is primarily photography, my main bread and butter is graphic design and art direction. I’m going to start trying to share and incorporate my work here more often! Hope you guys dig it. My full case studies are available on my website in bio.
