Our latest work for @departmentforinfrastructure explores one simple truth:
Being seen can make all the difference.
Harry, a small hedgehog with a big journey makes his way home across a dark road. An everyday moment, told in a dramatic, cinematic, heartwarming way and built around one central idea: If he had the choice, he’d make sure he was seen.
Be Safe, Be seen. Roadwise Up.
Behind the Scenes – @departmentforinfrastructure Control or Speed and Priority List.
This is the type of brief that will save lives.
That responsibility shaped our approach from the outset. We knew how the work needed to land and how to present the ideas in a way that would genuinely connect with an audience.
From concept through to final delivery, each stage and every shot was carefully crafted and executed with intent to ensure the creative message was delivered against the brief in the most impactful and responsible way.
For this production we appointed the team at @thegatefilms and director, @mjfdirector , bringing together a highly experienced crew to help produce the vision that Creative Director, Glenn Irwin and Executive Creative Director, Paul Bowen created. We wanted to accurately portray the consequences of speeding and selfish choices behind the wheel.
@glennners@thatpaulbowen@mal_photo_@saz_cowden
Now that everyone’s got their breath back... Last weekend, we partnered with @phoenixenergy_ni Energy to bring their @belfastcitymarathon sponsorship to life through a dynamic city-wide OOH takeover designed to support runners from start to finish.
Our Media Team mapped the marathon journey across three key zones: Arrival, route, and post-race, delivering tailored messages that reflected exactly where runners were in the moment. From “Halfway There” to “Only 1 Mile To Go”, every touchpoint was designed to encourage, motivate, and celebrate participants throughout all 26 miles.
With over 30 messages displayed across Belfast, the campaign ensured Phoenix Energy showed up for runners every step of the way. And at 3pm, every screen switched to one simple message: “Well Done Everyone, Thanks For Taking Part!”
Bringing back familiar faces Jim and Jane, the creative struck a balance of humour, warmth, and encouragement that felt perfectly in tune with the spirit of the day, connecting not only with participants, but also the incredible supporters lining the streets across the city.
We were proud to see this fully integrated campaign come to life across OOH and Digital, helping amplify Phoenix Energy’s sponsorship in a meaningful and memorable way.
Our offices will be closed from this evening for the Bank Holiday weekend, reopening on Tuesday 5th May.
Need support while we're away? Email us at [email protected] and we'll be happy to help.
Enjoy the long weekend!
We’re delighted to share that Ardmore Group has been shortlisted in the @provoke_news SABRE Awards EMEA 🎉
Our work with @visitpa in the UK & Ireland has been recognised in the Medium Budget category - a fantastic achievement and a testament to the power of smart, integrated, impactful storytelling.
A huge thank you to our brilliant team who brought this campaign to life and our partner Visit Pennsylvania for their trust in us to deliver results. Fingers crossed🤞
#SABREAwards #PR #TravelPR #ArdmoreGroup #VisitPennsylvania
A welcome note of optimism...
We’re seeing strong momentum behind brands investing in connection - the kind of connection that’s felt, shared and experienced in the moment. From content and social to live experiences, the shift in the industry is hard to ignore.
It’s something we’ve been leaning into over the past year and the results speak for themselves.
Curious what’s driving it and where it’s heading next? Amy Henderson shares more in our latest blog post. Read more via link in bio.
#MarketingTrends #BrandExperience #ContentStrategy
Brand experience doesn’t just happen — it takes planning, creativity, and a roll-up-your-sleeves attitude. Come behind the scenes with our BX Manager, Emma to see how we brought the first @nominationitalyofficial standalone store in Belfast to life.
Located 11-13 Corn Market, BT1 4DA.
#BrandExperience #ExperientialMarketing #BrandActivation #CustomerExperience #StoreOpening
Make a Connection: A scalable national model for reducing mental health-related rail incidents
In late 2025, @networkrail , working in partnership with Mental Health Innovations, commissioned Ardmore Group to develop and deliver a national communications programme addressing a critical challenge across Great Britain’s railways: Encouraging vulnerable individuals to seek help before reaching a point of crisis on the railway.
The resulting Make a Connection campaign, based on audience insights and handled by Ardmore’s London and Manchester-based teams, provided a creative solution which used simple, empathetic prompts such as “If your head’s in a bad place” to meet people in moments of vulnerability, directing them to immediate support by texting ‘JOURNEY’ to 85258. A comprehensive suite of assets, each one featuring connected building bricks, ensured consistent, high-visibility presence at key touchpoints across the network.
The campaign was deployed as a coordinated, GB-wide rollout spanning creative development, production and delivery across stations, digital platforms and social channels. The approach contributed to a 32% reduction in mental health-related trespass incidents across targeted locations, alongside a 25% increase in people accessing free, confidential support via text.
By combining national scale with a clear behavioural proposition, Ardmore’s end-to-end delivery increased engagement with mental health support services while contributing to a measurable reduction in high-risk incidents. Make a Connection has since established a scalable model for preventative, behaviour-change communications, demonstrating how insight-led, human-centred campaigns can improve both public safety and passenger experience across Britain’s railways.
Ardmore Group are hiring a Content Creator to join our Creative and Brand Experience Teams!🤳📱🎥
Through #ArdmoreIGNITE – Our employee brand platform for attracting, developing and championing talent – we’re looking for someone who lives and breathes social content, bringing fresh ideas, energy, and a strong instinct for what connects with audiences and performs across platforms.
This is a hands-on role spanning the full content process, from ideation to execution. You’ll be confident both behind and in front of the camera, with experience creating content for platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn.
You’ll bring:
• A strong understanding of social trends and formats
• Confidence in filming, editing and content production
• The ability to write clear, engaging social copy
• A proactive, ideas-driven mindset
Interested in joining one of the UK and Ireland’s leading independent agencies? We’d love to hear from you!
Head to the link in our bio to find out more about the role.
Applications close on Thursday 23rd April 2026.
Questions or ready to apply? Our Group Talent Manager, Katy, is happy to help! Send your CV and cover letter to [email protected]
The role is predominantly Holywood, Co. Down based.
On Friday, we had the pleasure of welcoming the wonderful Anne Ryan from @visitpa to our studio ✨
We are incredibly proud of the work we’ve created together for Visit Pennsylvania over the past year, including our latest campaign promoting Philadelphia all over Europe and Brazil as the host city with the total @fifaworldcup 2026 Experience⚽🌎
We’re so grateful for Anne’s visit during her whistle-stop tour of Northern Ireland’s own incredible tourism experience; from @titanicbelfast and The Dark Hedges to the @giantscausewaynt , Carrick-a-Rede and @stgeorgesbelfast .
Thank you, Anne - we loved having you! We’re already looking forward to catching up again in Philadelphia next month...
