Where does a strategy begin?
It starts with an #insight: a universal truth that stays invisible until it’s revealed.
For the @unicefitalia national campaign, we gave a voice to silence, transforming the ambiguity of doubt into awareness.
When the goal is to move people, the message must become a mirror. It must touch those private chords that make a story human, authentic and trusted.
#AQuest # UNICEFItalia #campaign #digitalstrategy
When designing digital for a brand defined by wellbeing and wonder, complexity must be mastered, never at the expense of the experience.
For @qcterme we delivered a comprehensive redesign of UX, strategy and design system, paired with a new Gift Finder that transforms the search for the perfect gift into an intuitive experience.
#strategy #designsystem #UX #ecommerce #giftfinder
@digitaldesigndays turns 10, and in many ways it tells part of our story too. Since 2016, we’ve seen it evolve into something far bigger than an event — a collision of design, tech, art and internet culture.
Being on that stage meant sharing our vision with a community that speaks the same language. And we did it not only through our talk, but also with “The BrAIn”, an installation designed to absorb inputs, people and movements, transforming them into a living digital creature.
Huge thanks to @filippopsr , Cinzia Tirone, Alessia Adamo and the whole DDD team for creating one of the few spaces where digital still feels surprising.
See you next year ⚡️
At @digitaldesigndays we’re bringing an installation you don’t just watch, you experience.
A living system.
A visual metaphor of how knowledge is created.
Introducing “The BrAIn.”
An evolving entity shaped by the ideas, intuitions, and visions of every speaker on stage, turning them into a dynamic, ever-changing narrative.
A one of a kind piece.
Alive only during DDD.
Powered by collective intelligence.
May 7–8–9 | Installation Area
Superstudio Village, Milan
For long time we designed screens, interfaces, paths. Today something is changing more deeply: digital is becoming increasingly environmental, adaptive, almost invisible.
In our talk “Hello Human Behaviour”at the @digitaldesigndays , Michele Zorzetto and Ivan Zambanello will invite you to look beyond what has long been called digital experience, and step into something deeper, more human.
#DDD26 #DigitalDesign #Milano #10Years
For years we designed screens, interfaces, paths.
Today? Something deeper is changing. 🧠
Michele Zorzetto.
Creative Director, AQuest (WPP).
11 years communication, strategy, data, creativity.
Photography + art passions.
Gucci, Bulgari, Prada, Mercedes, Versace, Microsoft.
220+ awards including Webby, Lovie.
With Ivan Zambanello at DDD26: "Hello Human Behaviour"
Digital becoming environmental, adaptive, invisible.
Designing behaviors, not interfaces.
DDD Milano.
⚡ 10th Anniversary Edition.
May 7–9
📌 Superstudio Village
milano.ddd.live
#DDD26
-14 to @digitaldesigndays
We’ll be there to talk about human-by-design experiences and R&D as a mindset.
But above all, we’ll be there for that unique feeling you get when you look around and realize you’re surrounded by the very best in global digital design.
You’ll know where to find us ⚡️
#DDD26 #DigitalDesign #Milano #10Years
Digital is becoming environmental, adaptive,
almost invisible. 🧠
Ivan Zambanello.
R&D Lead & Software Engineer, AQuest (WPP).
15+ years where code meets experience.
Technology as creative language.
Gucci, Bulgari, Prada, Mercedes, Versace, Microsoft.
220+ awards including Webby, Lovie.
With Michele Zorzetto at DDD26: "Hello Human Behaviour"
No longer designing interfaces.
Designing behaviors.
Systems that understand, adapt, respond.
DDD Milano.
⚡ 10th Anniversary Edition.
May 7–9
📌 Superstudio Village
milano.ddd.live
#DDD26
The belief that “a single post” is enough to truly shift brand values is fading. The era of Influencer Marketing is evolving into a more structured, yet liberated paradigm: the Creator Economy Mindset.
On March 23rd, our Social Media & Digital Marketing Director, Elena Pagliarini, will be at @cielscampus to explore this transition with students of the “Communication, Advertising & Marketing” degree program.
🎙️ @elena__paglia
#creatoreconomy #influencermarketing #digitalstrategy #campusciels
Communication means making a real impact. Reaching people and driving change.
That’s why standing alongside @unicefitalia in creating the new national campaign against violence toward women, girls and young girls means a great deal to us.
From the definition of the strategic concept to a fully integrated creative and digital ecosystem, spanning videos, dedicated landing pages and native social assets, the campaign delivers a message that is clear, urgent and designed to mobilize, especially among younger generations.
#AQuest #UNICEFItalia #unicef #digitalstrategy creativeconcept
Producing is no longer the challenge. Choosing is.
The last session of AQ Production Studio Meets “Artificial Intelligence as a Transversal Force” focused on #AI but ultimately, it was about us. Those of us who use it, study it and push it to its limits, only to arrive at a crucial truth: anyone can create. The real advantage lies in discernment.
Together with @thousandreams.ai we shared real-world full-AI production cases and reflected on the adoption curve of artificial intelligence. Most of all, we explored what creativity and value mean in a world where machines can do almost everything, while human #vision remains the only true direction.
