“There must be quite a few things a hot bath won’t cure, but I don’t know many of them.” – Sylvia Plath
Here’s to a gentle new year, and to new beginnings.
Photo: @puttonenruska
#aoidoicph
EDITOR’S DESK: THE PROUSTIAN PROGRESS OF SPATIAL DESIGN We’re so honored to see AOIDOI featured in @framemagazine Editor’s Desk column by Hayley Daen - exploring how scent transforms space.
“Discovering Aoidoi, a Danish soap-maker focused on both sensory pleasure and materiality, only affirmed my conviction in the power of scent. After unwrapping a bar and placing it next to my sink, my loo was transformed. It didn’t only smell different. It felt different.” - Hayley Daen, FRAME Magazine
Thank you @deephousechopra and the @framemagazine team for this thoughtful exploration of olfactory-oriented design - and how scent can reshape our sense of place.
Read “The Proustian Progress of Spatial Design” FRAME (link in bio).
SPICATA
A slow-cured body cleansing bar defined by contrast. Cooling mentha set against warm cardamom and grounded vetiver. The scent remains close, unfolding gradually with use.
Formulated with adaptogenic ashwagandha, turmeric, and plant oils, SPICATA revitalizes the skin without excess. Designed for daily cleansing and repeated use.
Discover at aoidoi.co
Link in bio.
Photography: 1-2 @puttonenruska | 3 @casparmiskin
#aoidoicph
HAÏKU is pure, grounding, and gently revitalizing. With adaptogenic chaga and organic green tea oil, it cleanses, nourishes, and restores skin top to toe.
THE BATH EDIT - a seasonal selection for Spring
HAÏKU, a clarifying cleanse with a verdant, peppery edge
CALI, a soft, resinous balm for slower, restorative bathing
Crafted for the whole body - balancing, soothing, grounding through adaptogenic botanicals and pure essential oils.
Available at aoidoi.co and selected stockists.
Photo: @puttonenruska
Based in Copenhagen, AOIDOI is a studio grounded in sensory experience, ingredient knowledge, and slow production.
Cold-processed body soaps are crafted in small batches using carefully selected raw ingredients.
Formulation, scent, and form evolve together through hands-on processes and craftsmanship.
Filmed by @puttonenruska
#aoidoicph
COLD-PROCESSED · PALO SANTO
CALl is a cold-processed body cleansing bar, poured by hand, slowly cured, and hand-stamped. Formulated for sensitive and dry skin.
Amazonian cat’s claw root supports calm, balanced skin. Rosehip oil and shea butter - sourced from organic cultivation - offer light hydration, elasticity support, and help maintain the skin’s natural barrier, leaving it comfortable after use.
The scent is dry and resinous. Palo Santo forms the base, with soft herbal and woody notes from clary sage and ho-wood.
aoidoi.co
Photo: @casparmiskin
#coldprocesssoap
We’ve always seen bathing as more than a routine.
A moment where time softens and attention turns inward.
AOIDOI creates sculptural, adaptogenic body soaps for sensory bathing. Cold processed and slow cured for six weeks, each bar is made gently, allowing botanicals and essential oils to remain intact.
Scented with complex, meditative blends of 100% essential oils and adaptogens.
Impressions captured in Kyoto by @puttonenruska
Available at aoidoi.co and selected stockists.
#aoidoicph
AOIDOI is now available at @atelier.senseware - guided by a shared commitment to craftsmanship and process.
Placed within a considered selection of objects, AOIDOI sits naturally in this context. Our letterpress packaging - printed by @cabletterpress in Copenhagen - is defined by a muted colour palette and tactile finish, placed within Atelier Senseware’s sensory approach to atmosphere, objects, and space.
Images: @atelier.senseware
Haïku Body Soap - infused with adaptogenic chaga, organic green tea oil, and a mineralic forest-soil scent drawn from pure essential oils. A grounding bar crafted for quiet balance, offering a calm, steadying presence in the everyday ritual.
Captured by @mikkoputtonen and @lucasruskamartin of @puttonenruska during their journey to Kyoto - with still moments from a mountain temple shaping the atmosphere of the series.
#aoidoicph
