ANNOTATE LAB | STUDIO HIRE MELBOURNE

On set last week with the best team, featuring LOTS of newness. We cannot contain our excitement for you to see what we’ve been busy working on! 🤍

Set design + build for @withprimeskin ’s Drink Up Campaign Brief: Government Building - Designed to replicate a corporate office whilst maintaining the brand essence. A complete box set [3 x walls + ceiling] installed in studio @annotate.lab with three individual scenes:
1. Boardroom 2. Break room 3. Printer room Services: Set-design / Build / Styling + prop sourcing Client: @withprimeskin @janatangalakis Creative direction: @sonnet_studios @elizahillcreative Production Studio: @pene.lopestudios DOP / Director: @luuckypenny Motion Operator: @sean_eccard Digi: @mathew_stott Producer: @tylerspaar_ Gaffer: @Brydon.mp4 Runners: @emily.krum @issyspanos Set design: @amibilske @annotate.agency Studio: @annotate.lab Styling: @jasmineknights_ @thebillabon MUA: @nellieplayfootmakeup Content: @brigittedamico @alyssadamico Talent: @vanessaslamin @madeleinesacchetta @sofiaacampagna @abuk.y

The average person loses 300–400ml of water through their skin daily. More if stressed. We worked on creating a fully realised universe around the irony, and the product positioned to exist inside it. A 90s civic office world: drop ceilings, venetian blinds, carpeted textures and austere grey thanks to weapon up a ladder @amibilske @annotate.lab @vanessaslamin moves through an ordinary day that is slowly drying her out at a cellular level. The tone is dry — ‘it all just feels a bit, dry?’ cameo from @kurtcoleman Sound design delivered in the slight off-kilter quality from the plasticky click of an IBM keyboard, the hum of institutional architecture and involuntary glug of the water cooler thanks to @pene.lopestudios Brand strategy, creative direction, copywriting and design by us. Team Prime: @withprimeskin @janatangalakis @torimitzia Creative direction: @sonnet_studios @elizahillcreative Production Studio: @pene.lopestudios DOP / Director: @luuckypenny Motion Operator: @sean_eccard Digi: @mathew__stott Producer: @tylerspaar_ Gaffer: @brydon.mp4 Runners: @emily.krum @issyspanos Set design: @amibilske @annotate.agency Studio: @annotate.lab Styling: @jasmineknights_ @thebillabon MUA: @nellieplayfootmakeup Content: @brigittedamico co @alyssadamico Talent: @vanessaslamin @madeleinesacchetta @sofiaacampagna @abuk.y @kurtcoleman

Prime Skin asked us to build a campaign around one insight: the average person loses 300–400ml of water through their skin daily. More if stressed. Drink Up: a 3-in-1 whipped cream moisturiser, barrier mask, and primer that addresses what modern life quietly does to our skin at a cellular level: screen time,  recycled office air, the third coffee on an empty stomach and cortisol spikes before 10am. We worked on creating a fully realised universe around the irony, and the product positioned to exist inside it. Communicating clinical language without losing @withprimeskin signature warmth or community. Drink Up reframes hydration as a daily support system for skin that has been working just as hard as you have.

being at @annotate.lab w @andreatakagi @by.noto for @besuskin.official fixed my soul today

Suited up @bristowe_

Lily <3 Model: @lilymitchelll Creative Direction: @amibilske / @annotate.agency Set Design: @amibilske / @annotate.agency Stills: @tatumsfameni   Digi: @lucindastudios   Lo-fi: @barecontent_ Motion / DOP: @luuckypenny / @pene.lopestudios   Motion assist + Edit: @sean_eccard + @mill_____ie   Gaffer: @brydon.mp4 Runner: @issyspanos Styling: @jasmineknights_   Styling Assist: @ava.iaco H&MUA: @elizasensimua Studio: @annotate.lab

BTS [being bitchy CEO’s] 🩵 shooting @withprimeskin Drink Up Campaign 🎥📸 i had the best time being a part of this. everyone on set was so fun and lovely but so talented at what they do.💫

March Creatives: Models: @nilsambjerg + @lilymitchelll Creative Direction: @amibilske / @annotate.agency Set Design: @amibilske / @annotate.agency Stills: @tatumsfameni   Digi: @lucindastudios   Lo-fi: @barecontent_ Motion / DOP: @luuckypenny / @pene.lopestudios   Motion assist + Edit: @sean_eccard + @mill_____ie   Gaffer: @brydon.mp4 Runner: @issyspanos Styling: @jasmineknights_   Styling Assist: @ava.iaco H&MUA: @elizasensimua Studio: @annotate.lab

In April, we welcomed the incredible Brooke Collins to the team as Senior Account Manager, hit the stage at @thesocialsummit , hosted our very first INSIDE CHAIN Agency Accelerator, delivered our biggest-ever Meta Ads Masterclasses… and somehow still found time for an iconic Pasta & Pinot team day 🍝🍷 Meanwhile behind the scenes we’ve been building something BIG. And trust us when we say… you’ll want to stay tuned. Over at @hausofchain , Caity launched her high-impact CV Masterclass (already changing careers as we speak 👀), with more must-have career resources dropping very soon. AND we officially launched our very first TikTok Ads Masterclass, coming to Hotel Chadstone on 18 June. The girls are booked & busy yet so fired up for May!! Bring it on. 💫

BTS frames from @withprimeskin Glass Skin campaign Ice - @navystrengthiceco @withprimeskin @sonnet_studios @elizahillcreative @gracesedit_ @annotate.lab @annalisedalins