April Ads of the Month: Fashion Edition
It’s no secret that we’re self-confessed online shopping addicts. So when we say we know what stops the scroll, we mean it. Each month, our design and digital team create, build and launch hundreds of new ad creatives for some of Australia’s most-loved fashion brands. This is a peek at this month’s highest-performing work. ✨
3+ years into our love affair with @wear_nala . Pinch us 💗 But first, does your agency (or in house team) build you 550+ new ads every month? Or is it just us 😉
We’ve been Nala’s Paid Performance Partner across Meta, TikTok, Pinterest and AppLovin since day one, October 2022. In that time, we’ve helped take the brand from startup to a household name and a 7-figure-a-month powerhouse. After an incredible 132% YoY growth year in 2024, the brief for 2025 was simple: Scale harder. Hold MER.
Here’s what Chain x Nala delivered in 2025:
👙 Online revenue +51%
👙 Online sessions +37%
👙 Conversion rate +4%
👙 Meta spend scaled 49% with ROAS down just 3%
👙 A true creative engine - 550+ Meta ads built every single month
We don’t do cookie-cutter media buying. Just relentless creative testing, sharp performance strategy and a team who genuinely care about building iconic brands like Nala for the long game. Here’s to another year of helping every boob in Australia feel more comfortable, confident and supported in Nala.
Dream team:
Adele Elliott - Digital Director & Account Manager (since Jan 2023)
Aimee Smart - Digital Team Lead
Ella Garby - Account Manager
Laura Moody - Digital Design Lead
Today, we’re shining a light on our incredible mothers at Chain. Our entire senior leadership team are working mothers. Women who are building careers they genuinely love, while raising families.
At Chain, starting a family is celebrated, not frowned upon. We’re proud to have built a place where ambition and motherhood aren’t in conflict. Where the women around me can have the most fulfilling career and the family without having to apologise for anything.
Happy Mother’s Day 🤍
Sx
In April, we welcomed the incredible Brooke Collins to the team as Senior Account Manager, hit the stage at @thesocialsummit , hosted our very first INSIDE CHAIN Agency Accelerator, delivered our biggest-ever Meta Ads Masterclasses… and somehow still found time for an iconic Pasta & Pinot team day 🍝🍷
Meanwhile behind the scenes we’ve been building something BIG. And trust us when we say… you’ll want to stay tuned.
Over at @hausofchain , Caity launched her high-impact CV Masterclass (already changing careers as we speak 👀), with more must-have career resources dropping very soon.
AND we officially launched our very first TikTok Ads Masterclass, coming to Hotel Chadstone on 18 June.
The girls are booked & busy yet so fired up for May!! Bring it on. 💫
What a milestone 🥺 This week, I hosted an Agency Accelerator that I’ve been building towards for years.
Twelve incredible agency founders joined myself, Bonnie and Caity at The Calile Hotel for two focused days of real, unfiltered access to the inner workings of Chain. 💫
From solo operators stepping out of freelance to founders leading teams of 50 - the level of trust and vulnerability in that room was truly something else.🤍
The feedback has been nothing short of phenomenal, and I’m so proud to be shaking up an industry which for too long has been gate-kept.
I’m on a mission to build the biggest community of likeminded agency founders - I am already planning our next events for July & September!!
Register your interest via link in bio. 💌
Sx
Speechless 🥺
The most incredible 48 hours spent with 12 other agency owners - who flew in from Dubai, Bali, New Zealand and around Aus to learn from my journey with @chainsocial
I can’t express how much my cup has been filled up and how excited I am to spearhead this industry with openness and transparency.
Bring on the Agency Accelerator in Melbourne next month alongside Caity & Bonnie!! ❤️
A dream lifestyle client just joined our roster, and our senses are over the moon about it.
Welcoming @goldfield_and_banks_australia 🤎
Australia’s premier luxury fragrance house is officially on board for Paid Performance - we can’t wait to see where the rest of 2026 and beyond takes us. ✨
#ChainSocial #GoldfieldandBanks
How dreamy is our latest campaign shoot for @trudermal ? ✨
Our Art Director, Lauren nailed the brief to elevate and educate, showcasing Trudermal’s new microneedling infusion alongside their state-of-the-art LED red light therapy masks for skin and hair.
The outcome? A cohesive, impactful library of beautiful assets built for brand storytelling across social, paid, and web.
And honestly, we can’t stop looking. 👀
#ChainSocial #ArtDirection #Trudermal
