1) Muotoilun Kultahuippu (gold in Design-category)
2) Onnistunut inklusiivisuus -erikoispalkinto (Special Award for Successful Social Inclusion)
Ministry of Social Affairs and Health asked Ellun Kanat to make social welfare attractive and understandable for youth. The goal was to familiarise the younger Gen Z with the central concepts and show how their life is intertwined with social welfare now and as they grow older.
The jury of teens involved in the planning wished – against our assumptions – that the campaign should look like matter-of-fact communication of a reliable authority. The statistical data were used to create narrative infographics carrying a young person from one stage of life to another. The alienating obscurity of graphs was avoided by taking the implementation in the direction of graph joke memes.
A new approach to information design and narrativizing it with the help of motion was, according to the client, an insightful and revolutionary step towards more service-oriented ministry communication. It proved that it is also possible to package hard official data in a playful and spectacular way, if the context allows it.
We also came up the Alias-style explanation game variation and invited influencers to brush up their social welfare knowledge.
@roopekaristo 's magical editing elevates their wholesome explanation agony to comedy gold.
Most huge of thanks to the client
@stm_shm for topical, important and best brief and to
@reettanurmo for amazing leadership. It's been transformative to work as a dynamic duo with you <3
THE TEAM
Team lead, concept design: Reetta Nurmo
@reettanurmo
AD, info design, everything visual: Anni Tolvanen
Copywriting, concept design: Kati Hartikainen
@mshakkaraine
Copywriting, editing: Piia Bertényi
@pipepiianen
Films, concept design: Roope Karisto
@roopekaristo
Influencer relations: Ville Kormilainen
@kormis
Visual consultants
Veera Kesänen
@vwkesanen
Ellaveera Björk
@ellaveerabjork
Influencers
Joona Hellman
Aishah Muhammed
Dokke Tas
Aron Syrjä
#informationdesign #infogesign #infographics #statistics #informationvisualization #visualizingknowledge #graph #motiondesign #motiongraphics #socialwelfare
