Call this an introduction or a reintroduction, depending on your POV. Either way, I'm thrilled to have you here.
And if we've got something in common, let me know in the comments ❤️
So I ask a LOT of questions on my questionnaire. But I promise I do it for a reason. (Also, it's the only homework you have to do besides reviewing your copy.)
Every question has a purpose behind it. Even "what's your toxic trait?"
No matter how off-topic some questions may seem, your answers reveal so much about you, your business, and the people you want to work with - letting me cherry-pick the best lines for your website copy, or pinpoint a theme we're going to tease out.
Take this site for @worksimple.io . Gail is a systems specialist who wanted her website copy to match the upbeat, girly, hilarious vibe she brings to the function (along with her knitting).
Design by the incredible @noussommescreative
(Also, if you want to know, *my* toxic trait is trying to paint my toenails 5 minutes before I have to leave.)
clocked in:
- 27 tabs deep in market research
- looking up synonyms for the word "capture"
- on Reddit getting screenshots for my next talk
- reading every one of your Google reviews
- "so here's what I'm thinking"
clocked out:
- off somewhere
- sticker therapy / watercolor / embroidery
- fitting in a @bthemethod session
- in the group chat
- watching tennis on my couch / in the bleachers thanks to the queen @jashleyinnovations for the inspo 🫶🏻
Your website isn’t just a business card. There should be *strategy* behind every word of copy.
But if you haven't done the deep work to understand your market, your ideal clients and why they're drawn to you specifically, it's easy to end up:
+ Trying on someone else’s voice to see if it works for you (who has time to cultivate their own?)
+ Letting your site just serve as a visual portfolio, instead of a tool to get inquiries in your inbox
+ Pretending your website doesn’t exist and just sending people to your socials
When you book me to write your website, I do thorough research on your clients, your market, and your competition, plus spend time getting to know *you* so that your personality shines through in the copy.
The result?
Website copy that translates your expertise, artistry, and singular client experience into words—and that gives you renewed confidence in your online presence.
L in B when you're ready to shift how you show up online.
bts of a Chaos Week in my life:
1️⃣ working on a messaging guide for the incredible @priscillabasiliodesignstudio
2️⃣ scrolling through light switch plates and irregular rugs (must-have)
3️⃣ chatting with @chitheewed about what's influencing Gen Z and what they need to hear from wedding vendors
4️⃣ updating my contract with clauses about AI usage thanks to @bradenadamdrake
5️⃣ have been assigned "summer vacation logistics" while my husband does "moving logistics" (and honestly I'm grateful)
6️⃣ customizing a client questionnaire in @dubsado for a website copy project starting next week
okay, that's all from me—tell me what you're up to in the comments!
P.S. As your copywriter, it’s my literal job to figure this out for you and then weave it into your copy—because you, too, have non-job-related reasons that your ideal clients will adore you
Enough copy talk! Now tell me something non-work-related about you so we can bond over it in the comments 🫶
“Does website copy *really* matter anymore?”
That's the question @beccapountney and I sat down to answer on Episode 213 of her podcast, Wedding Pros Who Are Ready To Grow.
You won’t be surprised to hear that our answer was an emphatic YES, but…there’s a lot of nuance.
We also talked about:
☁️ The marketing strategy that successful wedding pros lean on, even when they've already “made it”
☁️ Why you need a "board of directors" —and why they shouldn't all be wedding pros
☁️ Our worst habits as website readers, and how to write copy that adjusts to them anyway
Give it a listen wherever you get your podcasts, and I'll drop an L in the B to make it easier.
(Swipe for TWO upcoming sessions)
📣 registration is open in our stories and the link is always in our bio - sign up now (plus get the replay in your inbox!)
It’s time for your favorite series from your friends (hi 👋) at #rockpapercoin 😎 RPC MoneyTalks and we’ve got not one but TWO for you to sign up for ⬇️
First up this month (April) the amazing brand strategist and copy expert @andreashahcopy is going to explain why your pretty website still isn’t booking clients. Plus she will debunk toxic website myths, explain how to genuinely show inclusivity in your copy, tips on finding your authentic voice, and how to write copy that converts 🤩
The fun doesn’t stop there as we have @thelimitlessjess coming at you live in May where she drives right into Ai. You’re using Ai - and we can all tell but don’t worry Jess is here to break down how to use Ai the right way without ruining your brand, and how to amplify your ideas without outsourcing your thinking. We are also diving into what bad AI usage looks like and using real examples of how to use AI in a way that feels human, authentic, and aligned 🔥
Ready to dive in?
✨ Register now (it’s free) in our stories and bio
✨ Follow and get to know our guests above
Can’t make it live?
Go ahead and register and we will drop the replay into your inbox for you to watch anytime 👍
RPC MoneyTalks is a monthly webinar series (hosted by us #rockpapercoin ) where real pros dig deep, get raw, and speak unfiltered about life and running a business. Best part? Our guests are top industry pros, educators, and brands you love and trust💪
I don't officially keep track of my business anniversary, but I know it's been 6 years since I first got paid to write a website.
(You did know this was a pandemic-era pivot, right?)
Two more confessions:
I'm really bad at making sure I get pictures of myself when I'm out and about doing things.
This carousel took me probably 2 hours to make because I'm a chronic overthinker.
Now it's your turn ⤵︎
The new website is live.
I took my time with this one.
Let it breathe a little. Let it evolve into something that actually feels like the experience I create.
Over the past few months, I worked closely with Inkpot Creative to shape a visual identity that feels rooted in the places I’m drawn to — granite, shifting light, wind moving through tall grass, the softness of film.
And with Andrea Sha to refine the language.
To say what I mean clearly.
Without overfilling the space.
What we built flows.
You move through it the same way you would one of my elopement days — slowly, intentionally, with room to take it in. It guides you. Answers things before you even think to ask. Keeps you present instead of overwhelmed.
That was the goal.
Not just something beautiful.
Something that feels like stepping into it.
Every page leads somewhere.
Every section has a reason to exist.
It’s not a gallery. It’s a path.
If you’re dreaming up an elopement for 2026 or 2027 — in Acadia, the Tetons, Utah, Patagonia, the Dolomites, or somewhere quieter — this is where it begins.
→ Head to the link in my bio and start there.
You might need more than one services page if:
☁️ You offer non-wedding services
Wedding clients want the focus to be on WEDDINGS (and honestly, your wedding packages deserve a full page dedicated to selling them). If you also offer corporate events, or family photography, you’re going to need a second page for that.
Bonus: when you have more than one page, you can target more than one keyword.
☁️ You want to speak directly to planners or other potential creative partners
Less about your brand voice, more about the fact that before they can refer you, planners & other vendors need details that might not interest a couple who’s sourcing their vendors.
☁️ You cover more than one geographical area.
If you’re an elopement photographer who splits their time between Utah and Oregon, you need a page for each. That way, you can go into detail about the location AND show up in search for each one.
☁️ You have more than one ideal client
Example: a planner who offers full-service AND month-of—your ideal client have different needs and budgets, and your message is sharper (and converts better) when you can get specific about each.
And if you're wondering which approach to take, link in bio to book a chat with me 💚
Let’s make 2026 the year we stop defaulting to bride/groom for every single couple 💚
P.S. Wondering which ones to use? It all depends on your brand voice and what you're creating.
For your website copy, you might say “your person” or "marrier," then opt for the more formal “partner 1/partner 2” in your contract.
