Andrea Mata spoke about key insights from her practice and raised important questions around representation, democracy, and power structures in AI models. Not everything is present in the training data: diversity and memory are missing, as are specific perspectives, which makes it all the more important to address these gaps consciously.
Andrea shared recent projects from her GenAI practice, including Renaissance Couture, a magazine imagining contemporary sportswear in the Renaissance, using the period’s visual language to test how models interpret historical artistry, and Spike, a visual essay that reimagines desert plants quietly reclaiming urban space through surreal, human‑like botanical forms. Both works capture how her practice moves between history, everyday life, and synthetic imagery to question what kind of worlds AI helps us see: “In an era flooded with AI content, craft is the new rebellion.”
As an interdisciplinary creative, Andrea works at the intersection of digital products, branding, and visual systems, exploring how technology reflects and reshapes culture. In her recent role as a creative lead at Runway, she has developed a deep understanding of creative AI, from its emerging aesthetics to its broader implications, collaborating with teams around the world on projects for brands such as Google, Netflix, TikTok, Meta, and adidas, as well as early‑stage startups working at the edge of technology and storytelling. Across every project, she cares about resonance: work that understands the moment and, if possible, nudges it a bit forward.
Many thanks, Andrea, for this talk and for being part of Global Fusion CDMX. We’re very happy that this is where we met and got to know each other. And we hope to meet again, and to experience more of you and your beautiful work.
@andreamata___ @offf_mx 
