Since 1999, LOOPWHEELER has looked to the past to craft the future. Using historic Tsuriamiki machines, the brand, led by founder Satoshi Suzuki, has created exquisitely refined cotton apparel in a process that cannot be replicated by modern, faster machinery.
@loopwheelerss a @type7 film. Produced by @erg.media directed by me. Huge thanks to @tedgushue@paolofsst@matteo_parolini_sound@thomaswalk for those unforgettable japanese days. Full credits on vimeo.
“From a small atelier in Kyoto, a family have been chasing mastery of their craft for nearly 150 years.” Thanks @takachakan for letting us tell your story and welcoming us in Kyoto, it’s been a privilege.
Directed and edited 🎌 for @type7
Production @erg.media
Art Director @tedgushue
DP and Colorist @paolofsst
Original score and sound design @matteo_parolini_sound
Runner Luca Shioya
Translator Howard Sun