AMOUAGE

Epic Man is on the line today at the Amouage Manufacture in Muscat, ready to be sent to all our points of sale across the world. Videography by @mary_jhn #EpicMan #HighPerfumery #Amouage #Oman

After several months out of stock, production of Epic Man resumed today at the Amouage Manufacture in Muscat. With 23% oil concentration, the fragrance followed six weeks of ageing: 3 weeks of maceration and 3 weeks of maturation. This woody amber fragrance evokes the many legends of the ancient Silk Road journey from China to Arabia. As the guiding light of the mystical journey he is the omniscient force of nature, the guardian of the Legend. Epic Man will soon be restocked in Amouage points of sale worldwide. Photography by @theateebali #Amouage #EpicMan #HighPerfumery #Oman

The Art of Hands Amouage takes pride in preserving the craftsmanship behind every gesture we make. Whether at the Amouage manufacture in Muscat or through collaborations with artists and artisans around the world, the human touch is what makes each of our creations something precious to cherish for a lifetime. Videography by @maria.caminoo #Amouage #Craftsmanship #Oman #HighPerfumery

We asked movie Director Taqwa Bint Ali what Amouage represents to her: “ For me, Amouage represents Oman. It represents its landscapes, its natural treasures, and the richness of its heritage. Originally, Amouage was created as a gift from the royal family to visitors of the country, and I find that incredibly beautiful. To me, it still carries that same meaning today a gift from Oman to the world but expressed through culture, artistry, and emotion. It is not only perfume, it is storytelling.“ Written and directed by @taqwabintali A @studioharaka production Producer @samutasem DOP @mathiaszivanovic 1st AD @dalalfirst #RoseHarvest #GuardiansOfTheRose #Amouage #JabalRose #Oman

Using “The Tree of Life” soundtrack by Hans Zimmer as her first inspiration, Director Taqwa Bint Ali wanted to created something powerful, emotional, and almost mystical that could reflect the spiritual and poetic essence of Oman. The music needed to feel timeless, like the story itself. It had to support the emotional crescendo of the film and create a sense of ritual, memory, and elevation. She collaborated artist Seiji Champolion to compose what now is the main soundtrack of “Guardians of the Rose”. Written and directed by @taqwabintali A @studioharaka production Producer @samutasem DOP @mathiaszivanovic 1st AD @dalalfirst #RoseHarvest #GuardiansOfTheRoses #Amouage #JabalRose #Oman

Sequences connected to feelings, memory, legacy, softness, silence, pride. Once the emotional structure is clear, Director Taqwa Bint Ali places each visual element in dialogue with the text and the music she envisions for a topic, so that every frame feels intentional and meaningful. “For me, visuals should never just be beautiful they need to carry emotional weight.” Written and directed by @taqwabintali A @studioharaka production Producer @samutasem DOP @mathiaszivanovic 1st AD @dalalfirst #RoseHarvest #GuardiansOfTheRoses #Amouage #JabalRose #Oman

“After watching dozens of videos and documentaries about Jabal Al Akhdar and the rose harvest, what moved me the most was the idea of transmission from father to son. The fact that these roses still exist today is only because this knowledge has been preserved and passed down through generations” said Taqwa Bint Ali about her movie “Guardians of the Rose”. “For me, this is a universal theme something everyone can relate to. Beyond geography or culture, we all carry something inherited from those before us.” Written and directed by @taqwabintali A @studioharaka production Producer @samutasem DOP @mathiaszivanovic 1st AD @dalalfirst #RoseHarvest #GuardiansOfTheRoses #Amouage #JabalRose #Oman

Guardians of the Roses: A Story Shaped by Legacy   Rooted in the highlands of Al Jabal Al Akhdar, the bond between Amouage and the Rock Rose has long shaped the essence of the House. This enduring connection now finds new expression through a cinematic interpretation. Commissioned by Amouage, Tunisian-French creative director Taqwa Bint Ali brings this story to life in an intimate short film that reflects on legacy and the quiet ties that connect generations. Through the evolving relationship between a father and son, the narrative explores a more nuanced expression of inheritance, that is about carrying forward meaning on one’s way. The Rock Rose emerges as a living metaphor, fragile in appearance yet enduring in essence, symbolizing knowledge, resilience, and heritage. Much like transmission itself, it is something to be nurtured, protected, and passed on. Beyond the fields, the landscape reveals itself as a living space, where work, family and daily life coexist, grounding rhe story in both reality and emotion. Accompanied by an original score by Seiji Champolion, inspired by the emotional depth of composers such as Hans Zimmer, the film unfolds with a deliberate rhythm. Light shifts from sunrise to sunset, and the pacing reflects the duality of the harvest itself, both patient and precise, bout by a fleeting moment in time. Shot on location with an Omani production team, the film draws its authenticity from close observation and lived experience, capturing nuances often unseen. Beyond honouring the Rock Rose, the narrative becomes a reflection of the essence of Amouage - offered as a gift from Oman to the world, expressed through culture, artistry, and emotion. Written and directed by @taqwabintali A @studioharaka production Producer @samutasem DOP @mathiaszivanovic 1st AD @dalalfirst #RoseHarvest #GuardiansOfTheRose #Oman #Amouage #JabalRose

Guardians Of The Roses A short film about the majesty of Omani Rock Roses in Jabal Akhdar. Written and directed in collaboration with Film Director, Taqwa Bint Ali. Available on Amouage’s YouTube channel on May 5th at 8PM. #GuardiansOfTheRoses #RoseHarvest #Amouage #Ingredient #Oman

To mothers everywhere who bloom each day for their families, Amouage celebrates you. Find Amouage’s Perfume selection for Mother’s Day in Amouage.com. Photography by @ali.ajmi61 Photography assistance by @anasalbuloshi Creative direction by @maria.caminoo #Amouage #Guidance #MothersDay #HighPerfumery #Oman

For this year’s Mother’s Day campaign, Amouage collaborated with photographer Ali Ajmi, shooting on film to create a textured aesthetic that evokes cherished memories shared between mothers and their families. The House also partnered with artist Asila Ahmmed, who crafted a richly textured backdrop using a blend of salt, sand, paint, and other materials. This setting was designed to bring a floral composition with a painting look to life, enhanced by the red hues of the new Guidance visual world. Photography by @ali.ajmi61 Backdrop by @asilahmmed #Amouage #Guidance #MothersDay #HighPerfumery #Oman

Celebrating all mothers around the world who bloom every day for their families. From Amouage, we celebrate and honour you. Find Amouage’s Perfume selection for Mother’s Day on Amouage.com. Photography by @ali.ajmi61 Photography assistance by @anasalbuloshi Creative direction by @maria.caminoo Backdrop by @asilahmmed #Amouage #Guidance #MothersDay #HighPerfumery #Oman