Thank you for joining us to celebrate the Paolina Russo x Petros SS26 Campaign Launch event!
@paolina_russo @petrosstudio
Thank you to our sponsors:
@oom_drinks
@jubelbeer
@weareghostlabs
@athleticbrewing
On Thursday, 2 April, Paolina Russo celebrated its SS26 campaign for the collection titled Nowhere Mountain, created in collaboration with artist and photographer Petros, with support from the Paul Smith’s Foundation.
Key pieces included chiffon team-sports dresses and jerseys decorated with sketchbook-style doodles - a central creative collaboration between Paolina Russo and Petros.
Petros photographed the seasonal campaign, capturing the heroines in moments of collective euphoria—friends suspended in the immediacy of play, united by togetherness. Select images received a signature treatment: prints were manipulated while still wet and left to dry so pigments bled and stained the paper, producing a visual language that echoed the experimental graphics applied across the collection.
The launch event included an immersive window takeover of SET Broad Street Place and a dedicated pop-up where Petros presented the SS26 campaign via large-scale print installations and original WASH prints. Attendees explored the installations, shopped the collection in person, and toasted the brand’s new chapter in the city.
PRODUCTION BY ALWA
@alwaproduction 
