Typography is no longer just about aesthetics, it’s becoming a serious business decision.
In a world of fragmented attention spans, custom fonts are emerging as brand assets that shape identity, consistency, exclusivity, and even security.
In our latest conversation with AlterType founders Siddharth Loyal and Andy Naorem, we explore how typography is moving from the design department to the boardroom, why AI is reshaping creative workflows, and what the future of branding looks like in an increasingly visual-first world.
From custom typefaces to brand storytelling, this is a conversation on where creativity, culture, and commerce intersect.
Read the full interview via the link
Typography Is No Longer Design, It’s A Business Decision”: AlterType Founders On The Future Of Branding
/article/typography-is-no-longer-design-it-s-a-business-decision-altertype-founders-on-the-future-of-branding-606795
#Typography #Branding #CreativeIndustry #Marketing #DesignThinking
Grata Devanagari wins @typedirectors Typeface Design Competition 2026
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Our newly released multi-script typeface Grata Devanagari has earned one of the industry’s most prestigious accolades.
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Grata is a versatile typeface designed for effortless, comfortable reading across both screen and print. Seamlessly combining contemporary aesthetics with timeless elegance, it offers a sophisticated, balanced, and harmonious typographic texture.
Grata Devanagari extends this sensibility into Devanagari script, bringing refined details and a contemporary sophistication to classical letterforms.
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Available through @typenetwork and @sandollcloud
Releasing Soon! Grata Bangla: Drawing from the classical letterforms of
Barnaparichay—Ishwar Chandra Vidyasagar’s
landmark Bengali primer of 1855—Grata
Bangla carries forward the Grata typeface
family’s effortless readability across screen
and print. Balancing contemporary aesthetics
with timeless elegance, it creates a
sophisticated, harmonious, and highly
readable typographic texture. @typenetwork@sandollcloud
Malavika Sharma, Creative Director, AlterType, at #e4mRedCarpet shared insights on whether experiential marketing is emerging as the new brand language, and what this shift could mean for the future of traditional advertising and brand storytelling.
#ExperientialMarketing #BrandExperience #CreativeLeadership #MarketingEvolution #e4m
Design Internship Opportunity! Get hands-on experience on live projects, learn from experienced designers, and build your portfolio. #designinternship #internship
