All of Us

Selected highlights from past projects. Thank you to the collaborators and friends who trusted us. Onward to 2026

NYLON HOUSE COACHELLA COACHELLA VALLEY 2023 - 2025 Visual Content • Video Operation • Creative Production Every year, hundreds of thousands gather in the Coachella Valley for two weeks of music, art, and celebration. NYLON’s annual after-party stands as one of the most iconic and sought-after events of the festival season. Since 2023, All of Us has partnered with Event Eleven to create immersive visual content for the legendary NYLON House. We produced, animated and edited all the video content that was used throughout the event. From concept to execution, we develop visuals that bring each year’s theme to life on stage, shaping the atmosphere and energy throughout the night. Live video operation allows us to adapt in real time, amplifying performances and spotlighting key partners while crafting a cohesive visual narrative. Made in collaboration with @event_eleven All of Us Team Animation @alecmaassen Video Operation @alecmaassen Creative Producer @ricardorojasdesigns Thank you to Tony and Lindsay for the amazing collaborations throughout the years!

NYLON HOUSE ART BASEL MIAMI 2022 - 2025 Visual Content • Video Operation • Creative Production NYLON House at Art Basel Miami is an exclusive, star-studded party thrown by NYLON magazine during Miami Art Week, merging art, fashion, music, and culture with major sponsors, featuring celebrity guests, live DJs, surprise performances, beauty stations, and high-energy vibes. It’s an invitation-only event celebrating pop culture trends with an immersive experience, attracting top influencers and artists for a night of networking and entertainment. Since 2022, All of Us has partnered with Event Eleven to create immersive visual content for the legendary NYLON House. We produced, animated and edited all the video content that was used throughout the event. From concept to execution, we develop visuals that bring each year’s theme to life on stage, shaping the atmosphere and energy throughout the night. Live video operation allows us to adapt in real time, amplifying performances and spotlighting key partners while crafting a cohesive visual narrative. Made in collaboration with @event_eleven All of Us Team Animation @alecmaassen Video Operation @alecmaassen Creative Producer @ricardorojasdesigns Thank you to Tony and Lindsay for being incredible collaborators over the years!

Invaded ACL with a new animated intro and visual content set piece for Zeds Dead 👽👾🛸 Created in collaboration with @strangeloopstudios Animation by Alec Maassen of @allofus.creative

New intro visual content for @zedsdead Second Contact show at the Hampton Coliseum in VA. Created in collaboration with @strangeloopstudios 👽👾🛸 Animation by Alec Maassen (@allofus.creative )

New visuals for Mary Droppinz. We wanted to build a world that felt floral, feminine, high contrast, and a bit sparkly, all while staying cohesive and adding some Mary Poppins easter eggs. Really happy with how everything came together and how it looks on stage. 🌸✨ Designed & produced by All of Us. Animation: @alecmaassen

Visual content for Of The Trees at Camp Alderwild. Designed to align with the @ofthetreesmusic brand while maintaining a dark, moody aesthetic. The visuals draw inspiration from natural phenomena such as trees, water, earthy texture, light, and topography. Designed & produced by All of Us Studio: @allofus.creative Creative Direction: @alecmaassen Animation: @alecmaassen

Of The Trees Presents Camp Alderwild in Telluride, CO. Two Nights. One of the most rewarding and fulfilling shows I’ve ever had the pleasure of working on with such an incredible team in one of the most breathtaking places on the planet. Visual Director - Alec Maassen @allofus.creative Lighting Director & Stage Design - @christianjackson.jpg Lasers - @timeless_d3sign Production - @somethinggood.world Production Manager - @frenchie1218 Tour Manager - @day.of.davon Animation - Alec Maassen @allofus.creative Management - @kompass_mg @jayrogovin @adonkin @mayanauriyal @themollyjaben Photos by @brizzzzzle @shutter.klick

2hollis at Coachella 2025 - Creative Direction + Show Design + Production Design + Visual Design A few of our favorite moments from the 2hollis Coachella 2025 show! AllofUs had the honor of creative directing and designing this one from the ground up. Huge thanks to 2hollis and the entire team who helped bring the vision to life, we couldn’t have done it without you! Thank you Neil, Nick, Michelle, Marissa, Tessa, Niki, Noah and everyone else that helped along the way. Thank you to the amazing crew that helped us execute this at the highest level. Artist @2hollis AllofUs Team Creative Direction + Show Design @alecmaassen @ricardorojasdesigns Production Design @ricardorojasdesigns Visual Director @alecmaassen Lighting Design @ricardorojasdesigns Management @hallwoodmedia Interscope Creative @tessatinglof @rissaramirez Something Good Team @shotsofjack @frenchie1218 @somethinggood.world Production Manager @mistagatti Lasers @thatlightingguy94 Lighting Vendor @voltlites @caseysandino Photos: @ai.visuals

2hollis at Coachella 2025 - Creative Direction + Show Design + Production Design + Visual Design The cover art for 2hollis’ latest album STAR draws inspiration from Metatron’s Cube. Our conceptual design for this project was rooted in the symbolism and philosophy of Metatron’s Cube, a sacred geometric figure said to embody the blueprint of creation. Formed from the most fundamental shapes, Metatron’s Cube represents the balance of opposites, the harmony inherent in complexity and simplicity, and the interconnectedness of all things. These qualities served as the creative foundation for our work. BALANCE // Metatron’s Cube is both minimal and maximal, a perfect interplay of yin and yang. It reminds us that beauty lies equally in complexity and simplicity. By embracing this balance, we aimed to craft a visual narrative that feels both intricate and refined, creating space for moments that captivate and resonate with emotional and visual depth. HARMONY // Our approach combines storytelling, lighting, visual content, lasers, and special effects, all orchestrated intentionally to build anticipation and emotional tension. Like the layers of Metatron’s Cube, these elements unfold throughout the show, seamlessly interwoven to enhance and elevate the performance. INTERCONNECTEDNESS // At its essence, a great show is driven by great storytelling and compelling performance. But when we look deeper, we see that storytelling itself is shaped by meaningful moments. With intention and design we created moments for all the creative elements at our disposal to shine and support 2hollis’ incredible energy on stage. Ultimately, our goal was to foster a deeper connection between performer and audience. This connection is at the heart of everything we do. Thank you to 2hollis for trusting AllofUs to help bring your vision to life. Thank you to his incredible team Neil, Nick, Michelle, Marissa, Tessa, Niki, Noah and everyone else that helped along the way. Thank you to the amazing crew that helped us execute this at the highest level.

2hollis at Coachella 2025 - Creative Direction + Show Design + Production Design + Visual Design Proud to say AllofUs was able to creative direct, design, and build the 2hollis show at Coachella this year. Massive love to 2hollis and the whole management team for riding with us. Shoutout to the amazing, hardworking crew that brought this vision to life. @2hollis AllofUs Team Creative Direction + Show Design @alecmaassen @ricardorojasdesigns Production Design @ricardorojasdesigns Visual Director @alecmaassen Lighting Design @ricardorojasdesigns Management @hallwoodmedia Interscope Creative @tessatinglof @rissaramirez Something Good Team @shotsofjack @frenchie1218 @somethinggood.world Production Manager @mistagatti Laser Programmer @thatlightingguy94 Lighting Vendor @voltlites @caseysandino Photos: @ai.visuals