I wish I had a good sound track for this but use your imagination and fill in with something dramatic.
Some snippets of the Meta Quest Pro launch campaign that I worked on over the summer with the talented team at Meta Reality Labs and the amazing (and patient) @travis_rathbone_studio
Do yourself a flavor and grab a cup. The folks at @mush are cooking* up healthy oats magic!
Mix of sketches, the new brand and packaging work with the team at @manual_sf
Photography: Maren Caruso + Manual
*No actual cooking or heat, the opposite.
I joined Facebook Reality Labs as a freelancer in May of this year. I believed the future is moving towards experiences beyond the screens that we hold and interact with everyday. Getting involved with a technological frontier like AR and VR sounded fu*!in exciting. So I did.
Little did I know that I’ll be working on possibly the biggest rebrand of the year, the Facebook company!
Two weeks ago, after months of hard work, collaboration and keeping this top secret project under wraps, we launched Meta. I’m humbled to be a part of this and to have worked with such an insanely talented and supportive group of humans. And a LOT more to come.
Teams:
Creative X
Reality Labs brand team
Saffron
Dalton Maag
Field.io
And many more…
Special thanks to @suviala , @richardharrington , Zach Stubenvoll, @mmchiao , @carolinebagley and Dan Cohen for making a rookie feel at home.
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#meta #branding #metaverse #design
[unleather: the radical act of choosing products made sustainably with infinitely-renewable mycelium over animal and synthetic-based materials] — @mylo_unleather
•••
Congratulations to @boltthreads for launching this badass brand and proud to have worked on it with the amazing team at @manual_sf 🙏🏼
•••
Mylo art direction: Bowen Ames
Material photography: Julia Stotz
![[unleather: the radical act of choosing products made sustainably with infinitely-renewable mycelium over animal and synthetic-based materials] — @mylo_unleather•••Congratulations to @boltthreads for launching this badass brand and proud to have worked on it with the amazing team at @manual_sf •••Mylo art direction: Bowen AmesMaterial photography: Julia Stotz](https://sp1.picnob.com/p/pt_6841656446486317416131_0_024636e6f757d54a74447287b972dd53.jpg?o=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&h=2cbdba424b632270c06ba62ffab7e1e1)
