A sneak peek at @cafe_matcha , a matcha-only diner concept by @alfred that opens its doors next week.
From naming and concept development to identity design and art direction, @alilabellecreative has been a part of Café Matcha since day one. I can’t wait to share more of what we’ve been working on. More soon!
Naming, concept, and creative direction: @alilabelle
Graphic design: @kristmarm
Development: @dianavaleryoviedo
Photography: @yudi_ela
Prop styling: @smargherita
Alfred opened three new locations over the weekend, the first of their cafés to implement the new brand identity we worked on together. Catch us sipping iced vanilla lattes at their stunning Highland Park location all summer long.
@alfred
Concept and creative direction: @alilabelle
Graphic design: @kristmarm
Brand strategy: @ecstaticvoice
The beginnings of a new brand identity for a Los Angeles institution, Alfred. Alfred opened in 2013 with a vision to become the neighborhood coffee shop of LA, and since then they’ve opened 19 locations and aren’t stopping anytime soon. More to come.
@alfred
Concept and creative direction: @alilabelle
Graphic design: @kristmarm
Brand strategy: @ecstaticvoice
A peek at some new work for Christine Costa Interiors, an LA-based design studio by the sea. We helped Christine marry her design perspective—one inspired by salty air, French antiques, and the balance between old and new—with her brand via a fresh identity, website, and more.
@christinecostainteriors
Concept and direction: @alilabelle
Graphic design: @kristmarm
Interior photography: @madelinetolle
Congratulations to our friends @irisandwest on one year in their Echo Park studio! Last February we helped Amanda and team translate the brand identity we made for them into real life, and just last week they launched their first product: the Care Kit.
Identity: @alilabellecreative ft. @maddynye
Product photography: @jennedelson
Sign painting: @beautificationsolutions
Embroidery: @caitlinconqueso
One of the products we designed for Art Life Practice is their new Collage Party Box, a kit that includes everything you would need to host a greeting card collage party for four people. Inside you’ll find a host guide with step-by-step instructions for set up, guest guides with tips to get started, paper pads filled with artwork to collage with, blank cards and envelopes, placemats, and supplies. (Bottle of wine, unfortunately, not included.)
@artlifepractice
Concept and direction: @alilabelle
Graphic design and illustration: @maddynye
Photography: Jason Frank Rothenberg
A custom monogram for Ember Studio, a furniture, ceramics, and interior design studio by Steph Betesh.
@emberstudio__
Concept and direction: @alilabelle
Graphic design: @kristmarm
